From collapsed house idol to entertainment superstar

Chen Ke, the head of content at Peach TV.

Ding Zhi didn't pay much attention to his specific job title before, so he had a vague impression. Anyway, he was just a big boss.

Speaking of which, in fact, because of the filming of "Peeping", I had a few limited contacts with him, but not much.

This person does things without any ink and is vigorous and resolute. He is also a decent person and can get along well.

The impression he had made on Ding Zhi before was almost the same.

After all, after the filming of "Peeping" was completed, the two actually had nothing to do with each other.

So this time he would call specifically to make an appointment with him, which was a little surprising to Ding Zhi.

I immediately discussed it with Liang Qiong and went to the appointment on time.

Ding Zhi had done his homework before coming and knew that Goose Factory actually had a brokerage business layout.

So he guessed that the other party might be interested in dating his agent.

However, the reason for the other party's appointment with Ding Zhi was completely different from what he initially guessed.

"Can I ask why? How should I put this? It is indeed a bit beyond my expectation."

Ding Zhi put down the cup, a little confused.

Chen Ke's image is actually very different from the image of those XX CEOs in TV series. He wears black-rimmed glasses, has a short haircut, gray hair on his temples, is slightly chubby, and smiles very kindly.

If Ding Zhi hadn't seen him scolding Fang Qiu several times at press conferences praising his collaboration with Pitao, he wouldn't have been able to tell that he was a boss-level figure.

When Chen Ke saw that the teacup in front of Ding Zhi was empty, he picked up the teapot and continued to refill it. Ding Zhi also stretched out his knuckles and knocked on the coffee table.

"Let me introduce myself again."

Chen Ke then picked up the hot water kettle and added water to the teapot, and the tea-making movements went smoothly.

"Peach Video announced the establishment of Taobao Pictures in April this year. I am not only the content officer of Peach TV, but also the vice president of Taobao Pictures."

Following Chen Ke's explanation, Ding Zhi also understood what was probably going on.

In fact, in addition to establishing Taobao Pictures this year, Goose Factory also established Penguin Pictures in the same month.

This is also the routine operation of the goose factory.

This involves a little bit of cold knowledge.

The internal corporate culture of Goose Factory has always had an "internal horse racing" mechanism.

In other words, when Goose Factory wants to launch a new project, it will set up two or more teams to work on it at the same time, and finally retain one of them based on market feedback.

For example, for the currently popular chicken game, two were actually launched at the same time, one was Tianmei Studio’s All-Army Attack, and the other was Photon Studio’s Exciting Battlefield.

The later winner will be the exciting battlefield.

Including WeChat and King of Glory, they are actually the result of this "internal horse racing".

Therefore, there is not only a "King of Gu" at a certain point, but in fact the big boss of the big boss behind her is the ancestor of the Gu.

Now it is obvious that Taobao Pictures, owned by Chen Ke, and Penguin Pictures next door are the two horses pulled out by Goose Factory in the entertainment structure. The next step is the time of "horse or mule"

.

Of course, in order to avoid wastage of resources, the positioning of the two companies will definitely be different.

Penguin Pictures next door actually consists of games, animation, and literature that together form Tencent Interactive Entertainment’s pan-entertainment business. In short, it builds a pan-entertainment industry around IP, with more of its focus on movies.

Taobao Pictures, on the other hand, relies on the Internet platform to focus more on online dramas, self-made variety shows, and film investment. It has a very close relationship with Peach TV, and it will not be the main control developer of the film projects it participates in.

, but is committed to pushing the film and television product network towards the Internet, taking advantage of the advantages of video platforms and entertainment channels.

In other words, Taobao Pictures, to a certain extent, is the model that is aimed at Netflix, the foreign streaming media empire.

But in fact, because Peach TV is still in a relatively weak position in the video platform competition, and the main positioning direction of Taobao Pictures is extremely closely related to Peach TV, in some aspects it is closely related to Penguin next door.

Compared with the film industry, it has disadvantages.

And the "Mist Theater" launched by Peach TV this time is obviously the work of Penguin Pictures.

As soon as "Peeping" became a hit, it directly increased the membership base of Peach TV.

In addition, at the end of each episode of this drama, there is always a huge suspense, which is like taking the magic of breaking chapters to a Max level.

Especially this week, the latest episode just aired.

Zheng Zhi, played by Ding Zhi, was knocked to the ground by Chen Yao and was beaten on the head with a big iron bar. He was about to die. At the same time, Chen Yao was also regarded as the murderer by Gao Wu who came over.

He was shot in the chest, and the two bodies fell into a pool of blood at the same time, looking at each other from a distance.

Then the progress bar disappears.

This out-of-context behavior can simply scare the audience to death. They immediately become members on the spot and subscribe to advance on-demand viewing.

Just last night, Peach TV saw another astonishing increase in the number of non-members converting to membership and the number of membership upgrades.

Since the launch of "Peeping", the number of new members of Peach TV has increased by as much as 500,000.

Although this number is also due to the fact that the number of members of Peach TV is different from that of the other four major platforms that have become saturated, and there is more room for squeeze, but even so, it is still a very astonishing increase.

Therefore, Chen Ke's emphasis on the good start of "Mist Theater" has naturally increased to a higher level.

In fact, the sequel to "Peeping" is already in preparation, but the more popular "Peeping" becomes at this time, the more worried Chen Ke becomes.

Because Chen Keben has a background in content, he is naturally very sensitive to the market.

He was keenly aware that the quality of the upcoming dramas was not bad, but it was obviously the suspense + romance style from before.

In fact, this kind of operation of adding some love scenes to no matter what the drama is, is the most reliable and best way to increase the ratings after countless experiences.

Just like adding some MSG to make the food fresher, the audience always eats it.

Prior to this, Chen Ke was still satisfied with those successive dramas.

But at this time, with "Peeping" for comparison, and looking at the later stuff, it's a bit more interesting. After eating the flavor brought out by the soup stock, and then eating MSG, you can taste the cheap taste.

So Chen Ke contacted Ding Zhi.

He had understood that, although Li Feng was the orthodox screenwriter who perfected the entire script, the person who came up with the entire story structure and even controlled the direction of the entire story's rhythm in the crew was actually Ding Zhi.

In fact, there is already a sense of supervision in it.

For example, A Chinese Ghost Story is said to be the work of Cheng Xiaodong, but in fact, many people regard it as the work of Mr. Xu.

Ding Zhi's influence on "Peeping" is far less terrifying, but there is no doubt that he is the most indispensable person for the popularity of this drama.

To replicate the explosive success of "Spy", it is actually not difficult for two of the original cast members, Li Feng and Li Wenfeng, but the most critical factor is the uncertain factor of Ding Zhi.

In the view of Chen Ke, who makes content, his value in this aspect is even higher than his status as a star.

Speaking more broadly, if Taobao Pictures is a horse that wants to compete, the market is the track, and those who can produce high-quality works are naturally the riders.

And Ding Zhi is one of the high-quality riders that Chen Ke likes.