From Flower Vase to Film Emperor in Hollywood

The Grammy effect, like the Oscar effect, is well-known throughout the entire industry.

Every year after the awards ceremony, the winning works will usher in a new wave of attention, and may even see revenue increases of 300% or 500%.

Everything stems from the credibility and influence of the Grammys and Oscars.

It is precisely because of this that record companies and film companies are eager to win awards, not only for the awards themselves, but also because they are directly linked to profits.

However, the influence of awards ceremonies also has limitations.

At the Oscars, the most significant boost from awards usually goes to Best Picture; while at the Grammys, the effect often directly impacts album sales.

In short, after the awards ceremony, album sales of the main winning works often experience a surge, especially for the highlighted works.

Like Norah Jones' "Come Away With Me," relying on word-of-mouth, there are also many works that develop a long-lasting momentum curve over half a year, a year, or even two years, showing the continued potential of the music market.

But overall, it is only targeted at album sales.

Singles are another matter entirely.

The Billboard singles chart reflects the current changes in radio and television airplay, market feedback, and the popularity of the general public; everything is in progress, and the impact that the Grammys can bring is relatively limited.

Therefore, the singles chart usually does not undergo earth-shattering changes after the awards ceremony.

However, there are exceptions to everything, and records are always waiting to be broken.

The third week of February 2004, Billboard singles chart.

Number one, "Viva La Vida," August Thirty-First Band.

Number two, "Yeah!", Usher.

Number three, "The Way You Move," Outkast.

Number four, "Wake Me Up," August Thirty-First Band.

Number five, "Me, Myself \u0026 I," Beyoncé.

A burst of exclamations!

Usher's new single "Yeah!" swept across major clubs and bars, and has been soaring every week since its release, with everyone believing that this single should be able to reach the top spot, but it was sniped by "Viva La Vida!"

An upset.

At the same time, two singles from August Thirty-First Band rebounded and entered the top five, already reaping incredible traffic; after the Grammy Awards ceremony, they unexpectedly set off another incredible craze!

Another upset!

Thus, a terrifying scene appeared on Billboard—

August Thirty-First Band once again swept the double-chart crown of both the singles chart and the album chart!

Everything is foreshadowing that Anson is stepping onto a completely new stage of fame.

Even Johnny Depp and Leonardo DiCaprio are difficult to contend with. Regardless of whether Anson is just a pretty face, the ratings and influence he can bring are undoubtedly the value right in front of them—

The Grammys have already been a great success, Oscars, are you really not tempted?

The Academy: Pain, ferocity, humility.

It is conceivable that the Academy's executives must now be in painful turmoil and struggling.

More importantly, the bustling wave of public opinion still shows no sign of stopping.

"Viva La Vida" topped the Billboard singles chart, but fans were not satisfied, and even the guests who attended the awards ceremony were not satisfied—

What about the first song?

The first song that August Thirty-First Band performed at the opening of the second half, it was a brand new creation that had never appeared on the album "Midsummer Midnight"; however, this song set the tone for the entire performance, triggering emotional excitement and laying the foundation for the subsequent shock.

As a result, there was no follow-up?

Unacceptable!

For a time, everyone was talking about it.

In the past, it was not uncommon for singers to perform new songs at awards ceremonies. They were using the Grammys as a stage to launch and promote new songs, creating waves.

However, after the performance stage ends, it is often possible to match subsequent promotional strategies to maximize the promotional effect of the Grammy Awards ceremony.

But what about August Thirty-First Band?

No, there was nothing.

The most absurd and funny thing is that it's one thing for August Thirty-First Band not to take action, but Warner Records also looked confused.

Could it be that August Thirty-First Band is preparing to throw out a bait like "Wake Me Up" back then, causing a full-scale discussion, but only officially releasing it a full year later?

Although people know that August Thirty-First Band doesn't care about market trends, is it really ethical to keep the public in suspense like this?

No, it's not ethical, it's simply a kind of harm.

Wave after wave of protests spread out, causing a stir.

The scene is a little bit funny—

Half of North America is urging August Thirty-First Band to release a new song.

"Hey, we have our wallets ready, please release a new song!"

This temporarily unnamed song is called "Light" by passionate music lovers, sparking heated discussions on major forums, media outlets, and in the streets.

Archie and Gloria, those audience members who witnessed the birth of the legendary stage on the spot, were even more no exception, and they all issued appeals:

Anson, please, we beg you.

In the midst of the uproar, after Warner Records communicated with the band, they finally issued an official statement, revealing the behind-the-scenes story of the awards ceremony.

Warner Records: We were also caught off guard!

According to the original plan, August Thirty-First Band was going to perform another popular single, "Roar Hey," at the Grammys. To this end, the band and the Grammy team rehearsed at the Staples Center for a whole month; as a result, the band performed a brand new track on the live stage, and they were also panicked.

Subsequently, the CBS TV team confirmed this statement, everything was a last-minute decision, which is also the reason why August Thirty-First Band disappeared for the entire first half—

They were rehearsing.

Originally, the live broadcast team tried their best to resist Anson's whims, but Anson still persuaded them, just like how August Thirty-First Band accidentally met on the street and gave birth to "Wake Me Up," they are now returning to the starting point of everything and giving birth to another classic.

Warner Records said that after communicating with the band, they learned that the inspiration for this song came from Anson's red carpet experience, and a fan named Archie inspired the song.

Archie: Dumbfounded!

So much so that all of Archie's friends started booing, "Archie, Archie, Archie!"

Because of this, August Thirty-First Band has no chance to complete the recording of this song for the time being. Considering Anson's busy schedule next, the release of the single may face some challenges.

Currently, Warner Records is communicating with Anson, hoping that Anson can enter the recording studio first and complete the recording of this song before entering the crew.

Shock, impact, astonishment.

Everyone was stunned.

Even the smartest and most powerful people did not expect that there was such a story behind the legendary stage of the Grammy Awards ceremony, and everything added more legendary color to that night's legendary stage.