From Flower Vase to Film Emperor in Hollywood

One option: Apple and Warner Records cooperate, signing a comprehensive cooperation agreement, with all works under Warner Records uniformly launched on iTunes for sale.

This includes the August 31st Band.

Another option: Apple and Anson, the August 31st Band cooperate separately, signing an independent agreement. Although the band's previous works still need to be realized through cooperation with Warner Records, Anson and the band's subsequent works can be launched on iTunes independently.

Here, things may be more troublesome.

The August 31st Band also has a cooperation agreement with Warner Records. If the band bypasses Warner Records and signs another digital audio source cooperation agreement, there will inevitably be a game later on.

Two options, two sets of strategies.

As for Matt?

Apple tends to favor the first option. What they need is not just an August 31st Band, but the entire Warner Records contract.

Of course, Matt is willing to give the August 31st Band some extra preferential treatment on the basis of the first option. This is the source of that 5%, using this method to highlight the band's unique position—

So, Anson's analysis is not wrong. 5% is five cents, five cents more for each download.

Don't underestimate this 5%. If an album like "Midsummer Midnight" sells five million copies, that's $250,000.

However, Matt tasted a deeper meaning from Anson's words.

Matt is also a smart person, and a flash of inspiration came—

Could it be that the August 31st Band is preparing to part ways with Warner Records?

This is definitely a blockbuster.

Having experienced the Grammy craze, anyone can imagine that major record companies may be fighting to the death for the August 31st Band's record contract.

Of course, Matt would never dream that the truth behind it is the disbandment of the August 31st Band.

But it doesn't matter. Matt can realize from Anson's words that there may be problems with the band's contract with Warner Records, which is already very rare.

Thoughts, running at high speed—

If, just a hypothesis, if iTunes can get the exclusive distribution rights to the song "Another Light", what will happen next?

The "exclusive" here means that there is no physical single, only a digital audio source. If you want to listen to this song, you must buy an iPod and download iTunes, exclusively bound.

Undoubtedly, this will greatly affect single sales. After all, only a few crazy fans can do such insane things as buying a brand new device for one song, and it may even lead to a backlash from public opinion.

But the point is that iTunes will become an instant hit.

From the perspective of publicity effect and brand effect, even if single sales are greatly reduced, Apple can enter the public's field of vision in one step.

Just imagining it, Matt can't restrain his excitement.

At this time, it may be a good thing for Anson to part ways with Warner Records.

If this is the case, it is not a problem to give Anson all 90% of the digital audio source dividends of "Another Light".

Although 90% is too crazy, it is only limited to one single. It not only opens up the situation for iTunes, but also opens up possibilities for future cooperation. The subsequent cooperation between iTunes and the August 31st Band can be renegotiated, and the dividend figure can be lowered at that time.

Matt also has his own wishful thinking.

Through the trial cooperation of a single, let Anson taste the sweetness and realize that cooperation with iTunes is not inferior to traditional record companies. On the one hand, Anson's willingness to continue cooperation will increase, and iTunes can instead suppress the dividend ratio.

On the other hand, with Anson as an example, iTunes can attract more independent musicians to join and cooperate, and Baoluo record company is no exception.

Multiple benefits, no harm.

In the blink of an eye, Matt's mind was full of thoughts, and inspiration burst out.

When the focus of his eyes fell on Anson again, a smile appeared in Matt's eyes.

"It's up to you."

Matt showed his decisiveness.

Anson was slightly surprised, "What do you mean?"

Matt, "Everything is up to you. It can include Warner Records, or it can not include it. If it doesn't include it, in fact, the dividend figure can also be overturned and restarted. Tell me the number you want, and we will satisfy it all."

Confidence, frankness, decisiveness.

This is sincerity.

However, to Matt's surprise, Anson did not respond, but turned to look at Lucas.

Not Edgar, but Lucas.

Matt was a little surprised. He still didn't understand Lucas's role here. Could it be that Lucas is Anson's manager?

In Hollywood, there are countless cases of hiring family members as managers. After all, an agent manages the work of more than a dozen or hundreds of artists alone, and it is often difficult to take care of everything; the manager is responsible for the close management and coordination of all the artist's affairs, which is a position that completely stands on the artist's position.

Not only Matt, Lucas was also slightly surprised—

He knew nothing about music affairs. At this time, listening in, he had no resonance with the professional content. He still approached it more from the field he was good at.

Obviously, Apple has ambitions and strategies. Their layout for iPod and iTunes may be more magnificent than those paper reports.

At this time, noticing Anson's gaze, Lucas looked back, slightly puzzled.

Anson signaled Matt with the corner of his eye, but his eyes were still fixed on Lucas, "Since you said that any conditions are acceptable, in fact, we do have an idea."

Matt:? ? ? No, I didn't say that any conditions are acceptable.

Lucas had already reacted, "Anson, are you sure? I don't think Mr. Brown can bear such an impact."

"After all, you know, his shoulders are relatively weak."

As he spoke, Lucas turned to look at Matt.

Matt knew this was a provocation, the most clichéd and simplest provocation, but he had to admit that the clichéd is often the classic, and he became curious.

Lucas and Matt's eyes briefly met in the air.

Then, Lucas spoke.

"You just mentioned that Apple doesn't use spokespersons, but you are willing to reach a brand strategic partnership with Anson and finally achieve a win-win situation for both parties."

"I have a suitable plan here. Why not give all of Apple's future advertisements to us to shoot."

As he spoke, Lucas took out a business card from his pocket and got up to hand it to Matt.

Matt remained puzzled and looked down at the business card—

"Forest Pictures, Chief Executive Officer, Lucas Wood".

Wait, Forest Pictures?

The mantis stalks the cicada, unaware of the oriole behind.

Matt thought he was aiming at Anson, preparing to pry the interests of the entire industry; but he didn't expect that his ambition would become a stepping stone for others to use, and he was also planning to impact the interests of the entire industry.