From Flower Vase to Film Emperor in Hollywood

It's a hit! "Warm, Light Within" is a smash! Overwhelmingly positive reviews —

Media aggregate score: 95 points.

The year's blockbuster!

Before the release of "Warm, Light Within," speculation and controversy surrounding the film were rampant and lively. Whether Anson's undefeated myth could continue was undoubtedly a focal point. There were also many who believed the film would succeed, given the cast lineup.

However, even so, people did not anticipate this outcome.

"Warm, Light Within" has become Charlie Kaufman's best work!

The film itself is one aspect. As the film critics said, "Warm, Light Within" is a work that reflects modern concepts of love. Every viewer can find a reflection of themselves in the film, feel emotional and passionate. All the artistic youths have gone crazy.

At the same time, the preview screenings themselves are another aspect. In the back-and-forth Q\u0026A sessions after the screenings, Anson's interpretation of the film sparked widespread discussion. Discussions about the film were inevitable, but a re-evaluation of Anson became a hot topic —

The reverberations from the Cannes Film Festival, a full year later, finally began to surge.

At that time, the praise surrounding Anson came wave after wave, never stopping. But seeing is believing. Without witnessing it firsthand, it was still hard to imagine. The 'pretty boy' label on Anson ultimately could not be easily removed.

But now, truly engaging in face-to-face conversations, truly finding resonance through the film, all prejudices and discriminations have transformed into a stirring of the soul, spreading out grandly and completely.

Blair was one of them.

For an entire night, they discussed, exchanged ideas, and debated about "Warm, Light Within," about Anson, about the film, becoming more and more excited as they spoke.

All night long.

Until the sun broke free from the shackles of the sea horizon and leaped over the Hudson River, the hazy golden halo slowly brightening, outlining the silhouette of Manhattan's steel forest. Only then did they realize that an entire night had passed in the blink of an eye, and they hadn't even noticed the passage of time.

They rushed home, washed up, changed clothes, and then dashed out like a tornado, grabbing breakfast and coffee, jogging all the way to the Angelika Film Center.

Despite staying up all night, they felt no fatigue at all.

To be precise, after overcoming sleepiness, they were now even more excited. They could feel hundreds of butterflies fluttering frantically in their stomachs.

"Blair! Blair!"

From afar, Karen could be seen running over with open arms, giving Blair a solid hug, jumping up and down excitedly.

Blair was the same. She and Karen happily rushed towards the Angelika Film Center.

Around a corner, the space where the preview screening was held last night came into view.

The chairs, the screen, etc., had not been tidied up yet. They had only removed the projector and sound system and other important equipment last night; because the audience at the scene had been slow to disperse and refused to leave, the staff had no way to begin working, so they simply left everything as it was, waiting to clean up today.

Subsequent developments proved that Ripley's decision was wise. The crowd didn't gradually disperse until dawn, having been lively for an entire night.

Truly worthy of being called a carnival.

However!

This was still not the whole story. Blair and Karen immediately noticed the scattered figures at the scene —

One or two were taking photos, some were sitting in the chairs pretending to be audience members, some were posing in front of the big screen, and some were taking photos with the giant poster of "Warm, Light Within," in short, a wide variety of things.

At first, they thought these were all friends who had watched the preview screening together last night, but Karen immediately noticed the strangeness of the details.

Those people were all dressed up, not only did they not have the slightest bit of dishevelment or fatigue from staying up all night, but they also didn't look like them, hurrying home and then hurrying back without any makeup.

The clothes, the makeup, the state of being, everything was perfect, they even had time to match accessories.

Outrageous!

Karen stepped forward to ask, and sure enough —

They had all rushed over early this morning to pose for photos before the seats and screen were cleaned up, pretending that they had been at the scene last night.

Karen: ? ? ? What is this operation?

Karen was furious and indignant, preparing to step forward to stop them, but Blair stopped her and dragged her to the entrance of the Angelika Film Center.

The film center had not yet opened, but people had already started lining up.

"Blair! They! How can they do this! They are shameless!" Karen's cheeks were flushed red, her eyes filled with anger.

Blair repeatedly comforted Karen, "I know, I know, I don't like them either."

Those people probably don't even like the film, and have no interest in Anson or "Warm, Light Within." They purely just like being noticed, following trends, and joining in the fun, even going so far as to get up early in the morning and dress up just for a photo.

But Blair didn't think this was entirely a bad thing.

"Look, they're running here to join in the fun and check in, which means the reputation of last night's film preview must have spread. More and more people will know about the film…"

Karen stubbornly interrupted Blair, "I know what you mean, that's how 'Elephant' spread, right? But they don't buy tickets to enter, they're just joining in the fun."

Blair's eyes gleamed with cunning, "There's no such thing as bad publicity, only no publicity. As long as the news spreads, even if one out of ten people can't resist their curiosity and chooses to buy a ticket to enter, that's a good thing."

"What's more, you should know that people like them are the easiest to be incited. As long as we say that this is the most anticipated film of the year and a must-see, they will be eager to try it."

Karen looked at Blair, "What other tricks do you have? Tell me, tell me!"

Blair smiled, "What tricks are needed? Do you know what the oldest and most classic marketing method in the world is?"

Karen, "What?"

Blair, "Queuing."

Karen, "Huh, what?"

The long line at the entrance of the Angelika Film Center reappeared —

Grand and continuous, it quickly caused a buzz in Manhattan.

Following "Elephant," the unmissable blockbuster of the year has once again landed at the Angelika Film Center. If you miss it this time, you might be abandoned by the trend.