From Flower Vase to Film Emperor in Hollywood

"Anson… …"

Edgar-Cooke had just come out of the studio and immediately spotted Anson in the passenger seat.

He leaned lazily against the car window, holding an open bag of potato chips in his hand, his shirt sleeves casually rolled up, slowly taking out the chips and stuffing them into his mouth. The golden California sunlight fell on his sunglasses, obscuring his eyes, but his casualness could be felt from the upturned corners of his mouth, a sense of freedom revealed in his weariness and laziness.

Such an image, if caught by the paparazzi, would probably make Disney and Sony Columbia jump —

After all, Anson doesn't have this image in "The Princess Diaries" and "Spider-Man", which is not conducive to promotion.

Edgar realized that he should stop Anson, which is his duty as an agent; but subconsciously, Edgar didn't want to stop Anson.

Maybe this kind of Anson is more conducive to promotion?

A kind of charm that breaks the fourth wall of the big screen, a kind of charm that is different from the traditional Prince Charming, although completely different, it is equally attractive?

Then.

"Yo."

Anson slightly raised the potato chips to signal to Edgar, greeting him.

Edgar gathered his scattered thoughts and strode towards the driver's seat.

"The photos and interview content, after the post-editing is all completed, they will send an email to Eve for confirmation, and if there are no problems, they can be released."

Sitting down and fastening his seat belt.

After a pause, Edgar couldn't help but say, professional spirit must have an attitude.

"During the promotion period, it's best to match the character image, after all, we want the audience to have a sense of immersion, not a sense of contrast."

The voice fell flat.

Edgar didn't get a response, and couldn't help but turn his head to look over, and immediately saw Anson sitting quietly in place, the potato chips still in his hand, but forgetting to put them in his mouth, maintaining an awkward posture, seemingly falling asleep in the short gap, exuding a peaceful aura.

So, is he asleep?

Sure enough, he must be exhausted these days.

Edgar was speechless, and was about to withdraw his gaze when he saw Anson put the potato chips back into his mouth, which made Edgar's eyes widen.

Anson then said unhurriedly, "I understand. When the movie is released, the audience likes the character, not the actor, and the actor should match the character; until the audience starts to like the actor, they will slowly like the actor's contrast and appreciate the different roles they play."

The principle is not difficult.

Audiences like an actor, often first liking the character and then liking the actor because of the character's empathy. Once they truly understand the actor, realize the difference between the actor and the character, the fantasy in their minds will slowly shatter and gradually develop different possibilities.

In most cases, they may just become passers-by, neither liking nor disliking; but in a small number of cases, they may go to two extremes of extreme rejection and crazy love, and the latter is often the beginning of the actor's personal charm shining brightly, truly letting the audience see the actor instead of the character.

As far as Anson is concerned, his charm still comes more from the character.

"So, if there are paparazzi, I'll pretend to be asleep, and I've already thought of an excuse for the PR稿, look, the promotion period is so busy that I don't even have time for lunch and can only rely on potato chips to fill my stomach."

Edgar: … …

"Nominally, I am the male lead, but everyone knows that Anne is the core of the whole movie, and my scenes can't even squeeze into the top five, so why are so many tasks arranged for me during the promotion period? Are they sure they know what they are doing?"

Anson is right.

"The Princess Diaries" will be released in the first week of August, but the early promotion has been warming up since the beginning of the year, focusing on Anne Hathaway and Julie Andrews, and intensive promotion will be launched from June, from television to radio to magazines, and then to different cities.

The film's publicity strategy is very clear: Julie Andrews is the selling point, and Anne Hathaway is the rising star.

It's not just about the old leading the new, but also a classic masterpiece not to be missed.

Through continuous publicity bombardment through different channels and platforms, we want to let more people know about the movie and generate more interest in the movie.

Male lead?

Not important.

In the first and second trailers, there was not even a shadow of Anson.

Originally, "The Princess Diaries" is a movie revolving around Mia.

So, when Anne Hathaway and Julie Andrews started promoting, Anson was still in the crew, continuing the film shooting in full swing.

Since the start of filming in March, until the completion in mid-July, "Spider-Man" was filmed for a full four and a half months, and the work finally ended, officially entering the post-production stage.

But I didn't expect that "The Princess Diaries" seemed to "suddenly" remember that there was a male lead in this movie, and summoned Anson to join the promotion.

From magazine shooting to large and small interviews, filling Anson's schedule, you can deeply feel the heat and intensity of the summer season without any extra explanation.

In the past two weeks, Anson has been adapting to a new rhythm of life, sleeping and resting while doing styling, and filling his stomach while being interviewed.

However, compared to Anne and Julie's promotional schedule, Anson is already considered relaxed.

What Anson doesn't understand is that everything is too sudden.

Judging from all the signs, Anson was not in Disney's publicity plan, and then at the last minute, not much time before the movie premiere, suddenly changed the strategy and pushed Anson to the front?

What's going on?

Edgar glanced at the rearview mirror.

If it were other actors, with more schedules, increased exposure, surrounded by lights and applause, dizzy, completely immersed in the glitz of the celebrity world, how could they still have the mind to think about these things; even if there are smart people, but with a full schedule and severe lack of sleep, the brain may not be able to turn.

However, Anson still noticed.

Edgar was not surprised by this, and he showed a confident smile.

"Disney encountered some trouble in this year's summer season, which obviously disrupted their annual plan, resulting in a sharp increase in pressure during the subsequent holiday season."

"Eve and I both believe that we should seize the opportunity, even if this is your first summer season trip, we should create some splashes."

"Opportunities are not waited for, but created."

"So, Eve used some methods to kindly remind Disney that the summer season is not over yet, and Disney has a movie ready to debut."

"Then, Eve awakened the sleeping memories of Hollywood, reminding people of some surprises last summer."

"At this juncture, I hinted to Disney, hey, there is an actor in the cast who is willing to cooperate with the promotion at any time and take on the responsibility of igniting the audience's enthusiasm for watching movies."

"Ta-da."

"We have come here."