From Flower Vase to Film Emperor in Hollywood

Nicholas Flynn unwrapped another nicotine gum and tossed it into his mouth, chewing rapidly, trying to alleviate his anxiety and regain his composure.

However, it wasn't easy.

Generally speaking, the movie promotion period is mainly concentrated before the premiere, such as "The Princess Diaries" which was released in the first week of August, so the promotion starts in June:

Magazine promotions are concentrated in the June and July issues. If they wait until the August issue, it will actually be a bit late; newspaper, radio, and television interviews are concentrated in July and must be launched before the premiere.

The reason is that the North American film market has gradually become standardized after twenty years of development, and the trend of box office numbers has also become relatively fixed.

The premiere box office is often the highest.

Starting from the second weekend's box office, it presents a decreasing decline based on a certain proportion and the impact of word-of-mouth, until the movie is taken off the screens.

There are many factors that affect the subsequent box office decline, but the most obvious are two: one is the promotion effect, and the other is word-of-mouth evaluation. Overall, a relatively fixed curve has been formed, allowing the box office numbers to be predicted.

Precisely because of this, the box office revenue sharing between film companies and theaters has also formed a corresponding pattern, often a tiered structure of the first three weeks, the first twelve weeks, and after twelve weeks. The closer to the front, the higher the film company's revenue share, and the further back, the higher the theater's revenue share.

Of course, there are exceptions.

Movies like "Titanic," where the premiere box office was far below expectations, even close to being a flop, but subsequently showed strong staying power for twenty-three weeks, are anomalies.

Situations like "My Big Fat Greek Wedding," where the premiere box office could only be described as mediocre, but the subsequent box office curve inexplicably rose, are even rarer.

However, overall, the market pattern has formed a stable structure.

Therefore, promotion must be launched before the premiere, and all energy and focus need to be placed on driving the premiere weekend box office, starting the layout early.

For the media, they are also accustomed to this kind of promotion model.

For example, now.

In August, the summer movie promotion has all been arranged in advance; while September movies are the off-season, and the promotion intensity and density have decreased significantly, so entertainment reporters can breathe a sigh of relief.

However, "The Princess Diaries" is an exception—

A second wave of promotion was launched temporarily.

For a moment, it was unclear whether Disney was confident in the movie or not. Such a reckless and hasty strategy was puzzling.

The problem is that magazines and radio stations alike have already filled their August schedules. Currently, no one has space to insert any form of interview or report. Even if Disney comes forward, the situation is still tricky. After all, the competition in the summer season is inherently a bloody battle.

If it is postponed to September, there are schedules and pages available, but it will no longer help "The Princess Diaries"' box office. It is more of a time for magazines to arrange interviews with the summer winners, and Disney does not need these pages.

In fact, some media outlets still want to take the opportunity to build a relationship with Disney and interview Anson, which is also a good opportunity; but time is tight, and they need to appear before the second weekend's box office of "The Princess Diaries" comes out, while also ensuring quality. Isn't this asking the impossible?

What if they mess it up?

After much deliberation, Nicholas still took the risk and accepted the task.

The editor-in-chief of "The New York Times" was also unsure, because the newspaper is published daily, and pages and schedules can be freed up. A column or in-depth interview report also fits the newspaper's tone and will not be too abrupt, but the key is:

Is it necessary to take the risk?

The editor-in-chief repeatedly questioned Nicholas, making Nicholas himself uncertain, but he gritted his teeth and nodded in agreement.

But now, when it comes to the crunch, Nicholas begins to hesitate again.

He felt that he must be crazy. Indeed, impulse is a devil.

Nicholas's reason for taking on this temporary task was only one:

Anson.

After the premiere of "The Princess Diaries," Anson once again ignited a topic—

A fashion craze.

Looking back carefully, Anson's every appearance is closely related to fashion. In 2000 and 2001, fashion had gender attributes, "female." Although men also need to wear suits and ties, the monotonous suits really have no novelty to speak of.

The only exception?

David Beckham.

It sounds a bit absurd, but currently, the only person who can connect fashion and men is a football player, but that is the reality.

Accurately speaking, people's attention to David Beckham is not focused on his fashion, but on how this handsome guy, under the guidance of Victoria Beckham, evolved into a fashion icon, creating more influence outside the football field.

Every clothing style, every hairstyle, David Beckham can always become the focus of attention.

But the point is that attention is attention, and people do not think this is a trend or fashion, but more of a topic of conversation during leisure time.

Simply put, people see the Beckhams and talk about them and are curious, but they will not imitate them, and may even use a teasing and complaining tone; but when people see Anson, in addition to amazement, curiosity, and appreciation, they can't help but want to imitate, learn Anson's style, and copy and paste the entire fashion look.

This is the difference.

It's like the red carpet at this premiere.

A simple yet not simple shirt, worn on Anson, exudes a completely different temperament, so that the entire fashion circle was alarmed, and the eyes of major fashion magazines all focused on Anson for the first time.

Rumor has it that after the premiere, the phone calls to Anson's agent hoping to book magazine shoots exploded directly. They all began to book shooting schedules for November and December, hoping to see Anson in magazines again.

Moreover, almost everyone in the fashion and film circles has the same question: what brand is that shirt? Even if they don't wear the same style, what about the same series? Can they also wear this designer's works?

As a result, Dior and Hedi Slimane immediately stood in the spotlight.

Nicholas thought this was a very interesting thing, and he could faintly smell a storm of change. He wanted to explore it in depth.

However, there is a problem here—

Nicholas himself doesn't know how to start.

Everything came too fast and too urgently, and Nicholas was unable to sort out his thoughts.

But now, it is too late to regret, and he can only take it one step at a time.

In the distance, a figure approached, riding a BMW motorcycle, wearing a black leather jacket and a striped shirt. Although sunglasses covered his eyes, the outline of the figure and the temperament exuded by his gestures immediately caught his eye.

Nicholas didn't even have time to turn his brain, and subconsciously picked up the camera and pressed the shutter—

An instinct. An intuition.