From Flower Vase to Film Emperor in Hollywood

Ten or twenty years later, the concept of brunch had deeply penetrated people's lives, no longer just a simple combination of breakfast and lunch eaten together; it was more of a lifestyle:

Waking up late, perhaps after a morning exercise, out of health considerations, not wanting to skip breakfast, but with lunchtime too close, and to avoid continuous meals, people chose to eat them together; at the same time, the menu choices still needed to be healthy, not too greasy or heavily flavored, and because this was the first meal of the day, they could slightly indulge in higher-calorie foods.

Health. Fitness. Routine. Calorie counting. Nutritional balance.

The so-called brunch is not just a fashion trend, but also a way of life.

However, in 2001, this was still a nascent concept.

Even the editor-in-chief and senior reporters of "The New York Times" were full of question marks.

When Nicholas said the word, Howell couldn't control his confusion, which made Nicholas reveal a smug smile.

"Yes, you heard right."

"It's a word that combines breakfast and lunch, but it's not just about eating brunch together, it's more of a state of life, a lifestyle, a habit."

"So, I have an idea."

"Remember the topic that 'People' magazine did, how to live like Jennifer Aniston?"

"I think, maybe we can build Anson into a fashion icon, from clothing to lifestyle to attitude, his youth, health, focus, posture, and taste, becoming a fashion indicator."

After Jennifer Aniston became a hit with "Friends," her hairstyle in the series became an object that thousands of women tried to imitate; and after Jennifer and Brad Pitt started dating, it reached a new peak.

So, "People" magazine did a topic, living like Jennifer Aniston, starting from her styling, makeup, and lifestyle, comprehensively showing all aspects of this American sweetheart's life—

That issue of the magazine exploded, undoubtedly becoming an absolute hit.

After that, other magazines and newspapers tried to produce similar topics, but without exception, they all failed, and no one was able to create a similar impact again.

The reason is not complicated: it's not that easy to become a fashion icon.

Now, Anson... seems like maybe he has this potential. Every time he makes a formal appearance in front of the media, he creates a strong fashion impact, and he builds a fashion image step by step. If "The New York Times" can seize this topic first—

The risk is still there.

After all, Anson is just a newcomer. "The Princess Diaries" is only his first movie. His influence and discussion are far from being opened up. Not to mention comparing him with Jennifer, he is not even a third- or fourth-tier star. He is a complete newcomer. Can his fashionable lifestyle interest readers?

Thoughts surged in his mind.

But soon, Howell understood, understood Nicholas's plan.

Howell nodded slightly, thought carefully for a while, and then made a decision, "Okay, I will read it all, and then we will discuss it."

They talked about Anson's choice of hobbies, they talked about Anson's daily choices, such as favorite lunch spots, choices for gatherings with friends, places to relax and unwind, and morning exercise routes.

Things like that and so on.

Ten years later, similar reports, features, and interviews are countless. The so-called "Anson's Choice" has long become the back garden of commercial cooperation. Every choice published is the result of commercial sponsorship, with no truth at all; focusing on the audience's wallets.

But not now.

This is a brand new attempt. Even Jennifer has not recommended her favorite lunch and dinner pairings. However, Nicholas and Anson's discussion has extended to these areas, truly comprehensively understanding Anson as a person—

In his daily life, his personality, his color, his choices, etc., etc., outline Anson's image from the details of clothing, food, housing, and transportation.

Such an actor is real, completely breaking the Hollywood tradition of mysticism from the 1980s to the 1990s, vividly opening up the "vase" image, allowing people to see a real and concrete Anson.

They talked about everything, the only thing they didn't discuss head-on was "The Princess Diaries"—

Not taking the usual path.

It was clearly to promote "The Princess Diaries," but they deliberately didn't discuss "The Princess Diaries."

It was clearly because of "The Princess Diaries" that the opportunity arose, but they deliberately avoided rigid and direct publicity, shouting at the top of their lungs, "Hurry up and go to the cinema to watch the movie."

Simply put, abandon hard advertising and instead use soft advertising.

Promote Anson first, and then let the audience become interested in the movie because of Anson.

This is both an adventure and a breakthrough. It has to be said that Nicholas is indeed crazy.

Without a doubt, this is a brand new attempt. Not only Anson himself, but Nicholas is the same. Such an interview, such a topic, such an entry point, everything is fresh, and has never appeared in 2001.

However!

Nicholas believes in his own judgment and also believes in his own choice.

Nicholas can see Anson's personality, sharpness, edges and corners, and colors from Anson, everything is unique, whether it is fashion styling, "The Princess Diaries," including the success of "Friends" and "GQ," are not accidental, everything is an extension of the personality under Anson's vase-like skin.

If the focus was not right, Nicholas would also like to explore "Spider-Man" in depth. The transition from "The Princess Diaries" to "Spider-Man" is indeed a question worth exploring, but now is obviously not the right time.

It doesn't matter, there will be a next time—

So, the topic returned to the beginning.

Anson has been exploring and searching. Fashion and performance are both display platforms, allowing people to see more colors under this appearance, and at the same time trying to find his own positioning as an actor.

Obviously, Anson has done a good job so far.

His every red carpet appearance has become the focus of discussion, and his two roles have also become the finishing touch, so that people can't help but start looking forward to the third role that has not yet appeared. Everything stems from the blooming of Anson's own colors and edges and corners.

Howell agreed with this, although his perspective was different from Nicholas's, but as the editor-in-chief, he also saw a different possibility.

The so-called adventure may face severe risks, but it may also face huge gains, right?