From Flower Vase to Film Emperor in Hollywood

Clearly, events had veered off course, completely disrupting Sony Columbia's publicity plans, with an unseen hand pushing things forward with all its might.

Now that things had reached this point, Adam Scott had no choice.

Continuing to stubbornly sing a different tune with meaningless confidence and pride would only be self-defeating and suicidal; they not only needed to seize the opportunity to ride the wave, but also needed to quickly accelerate their publicity efforts to capitalize on this momentum—

A wise man submits to circumstances.

Slap themselves in the face?

So what? As long as "Spider-Man" could achieve box office success, everything that was happening now would be wiped clean, and no one would investigate.

Who could have imagined that an interview about a street performance by an indie band would eventually evolve into a rolling heatwave of summer blockbuster pre-promotion, and that a talk show, which was feared to fully expose Anson's weaknesses, would become a turning point to reverse the situation?

Things had completely gone off course.

But the point was that the momentum Sony Columbia had been painstakingly waiting for and pursuing had already formed, and Adam had no reason to miss it.

Not only could he not miss it, but he had to seize it firmly and capitalize on the trend as soon as possible.

Thus.

Sony Columbia also took action, mobilizing its resources and pushing forward with a do-or-die determination, launching an overwhelming publicity campaign.

Magazines? Follow up.

Radio? Follow up.

Talk shows? Follow up as well.

No restrictions across the board.

Therefore, talk shows should still be attended, but they needed to be selective—

"The Oprah Winfrey Show."

This also became the only talk show appearance that Anson and the band members agreed to after "The Tonight Show" unexpectedly sparked a full-scale buzz.

Firstly, choosing a morning talk show not only avoided repetition with late-night talk shows, but also targeted different audiences for precise engagement.

Secondly, when choosing between the two ace programs for morning talk shows, "The Today Show," which also came from NBC, and the current ratings king of morning talk shows, "The Oprah Winfrey Show," the latter ultimately won out—

Not because of the ratings, but because of the program format.

"The Today Show" hoped that the band could perform live in Rockefeller Plaza in New York, but the problem was that the band currently only had two songs, not even reaching the minimum standard of three songs for a small concert.

Moreover, "The Today Show" focused on the band and hoped to explore the band in depth; but Edgar and Adam hoped to focus on Anson, and the focus of discussion was Anson.

"The Oprah Winfrey Show" was willing to give Anson and the band an interview time for an entire episode, and after in-depth discussions on the program format and interview content, it was finally decided that after the late-night talk show king program, Anson and the band would once again step onto the stage of the morning talk show queen.

Precise positioning, grasping the measure, and just the right amount of scarcity marketing.

Step by step, the publicity was fully launched.

Overwhelming, a barrage of explosions—

In the literal sense.

Incredibly, it seemed that the entire Hollywood film industry was helping, not just Sony Columbia, and not just NBC.

Admittedly, once the summer season kicked off, different films would be competitors, engaging in a life-and-death battle; but before that, they should focus on the big picture.

The downturn of the entire entertainment industry.

The shadow of last year's "9/11" event still loomed like a haze, and no one knew when, how, or what could be the turning point to revitalize the market.

This matter was not just about a movie, but about the life and death of the entire industry.

Previously, people paid attention to "Spider-Man" with a sense of detachment, and even some schadenfreude; if Sony Columbia stumbled, they wouldn't applaud, but they would be happy to see it.

But now, an opportunity had appeared, a small window, a faint glimmer of time; although the film industry was not sure if this was the turning point, since a turning point had already appeared, they should put aside their prejudices and differences and overcome the difficulties with one heart and one mind; this was no longer just a movie.

Once "Spider-Man" could break the deadlock and the market rebounded, all other films would benefit.

This is called vision.

Times have changed—

No wonder "Minority Report" was willing to give the "Variety" cover opportunity to Anson, and even Tom Cruise didn't complain.

No wonder the "Star Wars: Episode II" side did not express any opinion on Anson stealing the limelight from "The Tonight Show."

No wonder the two major mountains in the industry, "Variety" and "The Hollywood Reporter," were rarely seen working together with one heart.

From top to bottom, working together with one heart.

Even if they didn't help, at least they shouldn't become obstacles.

Like Natalie and Ewan.

Obviously, they didn't feel good; representing the crew on "The Tonight Show" but being completely reduced to the background, those unintentional sarcastic remarks were still particularly hurtful, and it was indeed difficult for them to enthusiastically support Anson with smiles on their faces.

But at least, they didn't stand up to sing a different tune.

The "Star Wars: Episode II" crew also harbored expectations; if "Spider-Man" could awaken the market and complete the warm-up, perhaps this would also become an opportunity for them to detonate the market, and then "Spider-Man" would pave the way for them—after all, "Star Wars" was still the undisputed number one traffic driver in North America.

Quid pro quo.

Very good.

Thus, the entire Hollywood witnessed a once-in-a-lifetime scene, with everyone firmly united, and newspapers, magazines, radio, and television launching a full-scale discussion, with everyone spontaneously joining the discussion in their own way; a loose but self-disciplined mutual aid alliance was quietly exerting its strength.

For various reasons, the craze for "The Tonight Show" was pushed to a new height—

Anson.

Forcefully dominating the screen, in every nook and cranny, everywhere.

Regardless of whether they watched "The Tonight Show," regardless of whether they were curious about the band or the movie, at least they had "heard" of it once, and this became an important turning point before the summer season kicked off.

Naturally, the density and intensity of the "Spider-Man" publicity schedule also increased by two levels, and Sony Columbia's publicity investment really went crazy, completely unsparing of real money, launching publicity with the highest specifications and the highest treatment.

Opportunity belongs to those who are prepared.

Full upgrade!

Without a doubt, this was the busiest and most tiring time for Anson since becoming an actor; "Spider-Man" had already arranged a series of publicity schedules, and now, thanks to the explosive traffic of "The Tonight Show," the number of Anson's publicity schedules had directly doubled, keeping him busy to the point of never touching the ground.

Now, Anson finally truly felt the weight on the shoulders of the "protagonist."

No wonder the "Twenty Million Dollar Club" was not something that could be entered casually; actors who received a certain amount of salary must bear the responsibility for that amount of box office revenue; if the final box office results were unsatisfactory, it would prove that the actor's cost-effectiveness was too low, and in the future, film companies might shy away from high salary figures when they saw them.

Actors also don't want to see such a situation, so they naturally need to work hard during the publicity period.

Now, it was Anson's turn.