From Flower Vase to Film Emperor in Hollywood

A fever is spreading!

"...A storm is brewing..."

"'Spider-Man' lands in theaters..."

"...Everyone is talking about this Anson-Wood."

"Did you go to the movies today?"

"Summer has finally arrived!"

Snippets of conversation came from different television programs, radio stations, newspapers, and the bustling streets. All the fragmented keywords were inextricably linked to the summer season, piecing together into a giant puzzle that highlighted the film market's awakening after a long period of slump.

Total frenzy!

The long lines for the Friday morning screenings were just the beginning. Accompanied by Fox TV's live interviews, the phenomenon swept across North America with lightning speed. Jesse immediately launched follow-up reports, comprehensively delving into the recovery of the summer box office market, sparking heated discussions.

"Spider-Man" was spreading like wildfire among teenagers.

Not because Peter Parker represents teenagers, not because the movie focuses on adolescent growth, not because the movie unusually tells a love story, and not because Anson has become the idol of thousands of girls—

Of course, all the above reasons are included, laying the foundation for the current heat wave; but the real reason is, the trend.

"Have you seen 'Spider-Man'?"

"Yeah, yeah, that kiss was so romantic."

"I was heartbroken at the end of the movie."

"Oh, I didn't like it."

"But, why?"

"It's still essentially a superhero movie, I don't think there's anything special about it."

Everyone is talking about this movie, whether they like it or hate it, they are eager to state their position. Even those maverick and individualistic groups flaunt their specialness by saying "I don't bother to watch this movie." The movie has become an important label for teenagers to express their pop culture.

If you haven't seen it, you can't keep up with the trend.

When friends are excitedly discussing it, failing to keep up may lead to becoming an outsider—no adolescent child wants to be an outsider.

Thus, the movie formed a sweeping trend among teenagers.

This was also something that Sony Columbia had not anticipated during the planning and promotion—

From the beginning, Sam Raimi planned the film as a teen campus movie, and Sony Columbia also focused on promoting to the teen market. However, considering the original comic was labeled as a geek subculture, coupled with the limitations of teen spending power, they didn't dare to have too much hope.

The result?

Total explosion.

The heat wave on Friday actually exploded with even more horrifying energy after entering Saturday. All television and radio programs, without exception, launched discussions. North American cinemas finally ushered in a surging and enthusiastic crowd after a long absence.

Finally!

The ice-breaking moment has finally arrived!

The moment they had been waiting for has finally arrived. Century City cheered, exchanging glances with each other amidst the surging passion, their eyes flashing with disbelief—

And now?

Watching "Spider-Man" surrounded by a bustling wave of attention, the entire North American market is praising the movie for its courage and responsibility, unhesitatingly shouldering the heavy responsibility of awakening the box office market. 20th Century Fox was subtly mocked to the point of collapse.

Originally thinking of watching the fun and enjoying the joke of Sony Columbia taking a tumble, but the result was that they became the joke themselves. 20th Century Fox suffered serious internal injuries.

But, what else can they do?

Adventure is like this. The greater the risk, the more severe the loss may be, but at the same time, the harvest may be more abundant. The final victory often belongs to those who have courage and魄力.

20th Century Fox can only swallow the bitter fruit.

But no matter what, it is a good thing that the North American box office market can break the ice and regain its enthusiasm. At least, it means that the summer season switch has been reopened—

Perhaps, the heated wave of "Spider-Man" is just a warm-up, a foreshadowing, laying the foundation for the full explosion of the "Star Wars 2" box office market. It is not yet known who will win, and the one who laughs last is the real winner.

On this side, 20th Century Fox cheered up and immediately followed up with publicity, with overwhelming advertisements strongly seizing the mainstream market's attention.

On the other side, the attention and heat gathered on "Spider-Man" has not cooled down. Amidst a burst of enthusiasm, Hollywood can't wait to start the next discussion:

What should the expectation value be?

To put it more bluntly, what level can the premiere box office reach?

First, the film market has been suppressed for a long time, and now the energy has finally exploded. Can it usher in a volcanic eruption of retaliatory rebound and drive the entire summer season craze in one fell swoop?

Second, those negative factors that were not optimistic about "Spider-Man" before the summer season seem to be no longer important. After witnessing the incredible craze on Friday, the reaction from critics to audiences far exceeded expectations. Does this mean that the box office explosive power can break expectations?

So, can the premiere box office create a new high?

Including 20th Century Fox, they also cast their sights and closely followed the dynamics.

As of the 2002 summer season, the North American box office market showed a steady and slow upward curve, but the pace of development has obviously slowed down, and a bottleneck can be vaguely seen; however, major film companies know that this is just an illusion.

After witnessing the box office numbers of "Titanic", everyone knew that the market had potential waiting to be tapped, but no movie could replicate the global carnival of that doomsday box office bomb.

In the past few years, the premiere weekend box office results have been a barometer.

Currently, the historical record for the North American premiere weekend box office belongs to "Harry Potter and the Sorcerer's Stone", which was released in November last year.

This movie ignited a box office of 91 million US dollars in the first three days of its premiere amidst countless expectations, topping the historical champion.

Strictly speaking, this movie was the first work to call on audiences to return to the cinema after the "9/11" incident, and successfully detonated energy after two months of depression, creating history in the process.

At that time, people thought that the film market had recovered, but they did not expect that the success of "Harry Potter and the Sorcerer's Stone" was only a brief bloom. Subsequently, the highly anticipated "The Lord of the Rings: The Two Towers" only harvested 48 million US dollars at the premiere box office, breaking everyone's glasses.

It is precisely because of this that the entire Hollywood had to turn its attention to the summer season of the following year, hoping that the summer could rekindle the enthusiasm of the market.

Market rules seem to be visible but need to be explored. Where the "Spider-Man" premiere box office can fall has also become the focus of everyone's heated discussion.