From Flower Vase to Film Emperor in Hollywood

The year 2002 was not the year when social networks would fully invade daily life two decades later, but the core content of communication and marketing remained the same.

Creating topics and sparking buzz is only the first step. The real key is to get the general public involved, to make them feel a sense of participation, and to make them a part of it—

Similar to fashion, when you put on the same item, you seem to get closer to the trend, closer to your idol, and closer to your ideal life.

The same goes for movies.

"We should also get the general public involved, showing off their Spider-Man tickets, and then their Star Wars tickets. Start with industry professionals, showing their support for the summer blockbuster season and their commitment to following Hollywood trends, and then extend it to ordinary viewers."

"If Sony Columbia is willing, they can find the stars of their next summer blockbuster and have them join the campaign. This can increase traffic for us and exposure for them. We can also find some independent filmmakers who truly love movies and have them show off their tickets as well, expressing their support for the film industry in this way."

"As for the rest, you can feel free to improvise. I believe you know more about the ins and outs of Hollywood and how to create momentum than I do."

One step, then another.

Edgar's mind was suddenly opened, and a brainstorming session that could not be stopped began.

Starting from within the industry, they could call on employees of Sony Columbia and 20th Century Fox to join in, and also call on agents from William Morris and Creative Artists Agency—

Anyway, it's just showing off tickets. You don't actually have to go to the movie theater. It's a two-minute thing, so it couldn't be simpler.

Starting from the film market, let independent filmmakers and art film enthusiasts realize that this is a performance art, an act of bringing the audience back to the cinema. Among them, there is no shortage of passionate people who will definitely not refuse.

Starting from fashion trends, those actors or singers with a keen sense of smell should not miss such excitement. Once the first person joins, the subsequent domino effect can produce incredible influence.

Finally, forming a trend, truly bringing the audience back to the cinema, regardless of whether they like "Spider-Man" and "Star Wars: Episode II – Attack of the Clones", or even whether they like movies, young people should not want to miss such an event.

This is creating momentum.

Learning by analogy.

Edgar's mind opened up, and a brainstorming session could no longer be stopped—

This was much more exciting than Adam's old routine.

Moreover, more importantly, it was easy and convenient. Anson and the others only needed to show up briefly in the early stages, and then fully mobilize the marketing department for the subsequent work.

Perhaps, "Spider-Man" could indeed tap into some more market potential?

Perhaps, "Spider-Man" and "Star Wars: Episode II – Attack of the Clones" didn't have to be mortal enemies, but could instead create a win-win situation?

Anson didn't need to continue speaking; Edgar already fully understood. However, Edgar had other ideas, and his eyes showed a slight hesitation.

Anson looked over and asked, "What's wrong?"

Although Edgar was conflicted, this partnership was built on a foundation of honesty and trust from the beginning, and he was not prepared to break that understanding.

So, after hesitating for a moment, Edgar still asked, "I'm worried about Hayden. Are you... sure you're okay?"

Hayden Christensen.

A familiar yet unfamiliar name, appearing at an inopportune yet appropriate time—

Everything was so contradictory.

Originally, Anson thought that during the "Spider-Man" promotion period, they would inevitably meet since the two films were directly competing. At that time, the two of them could calmly greet each other and ask about their recent situations.

However, "The Tonight Show" was the only time.

Anson wasn't stupid. There was only one explanation for this situation:

Hayden was avoiding him.

By inquiring in advance through his agent, he avoided any occasions where Anson or James would appear, perfectly misaligning their schedules during the intensive promotion period.

So, what did this mean?

Looking at Edgar's expression at this time, he could guess without asking that he must have heard some rumors.

The corners of Anson's mouth slightly lifted, "Don't worry, of course I'm fine. Anyway, the one avoiding me isn't me. Although I don't know if he feels guilty, if he wants to avoid me, let him continue to work hard."

That lighthearted, teasing tone made Edgar couldn't help but chuckle, "Okay, I got it. Then let's see if they have the magnanimity to cooperate with the campaign. We'll throw the problem over to them and let them choose."

Anson gently shook his head, "How can you say it's a problem? It's an opportunity, a chance for a win-win situation. 20th Century Fox won't make such a mistake."

Looking at Anson's face full of composure, although Edgar was still a little worried, Hayden's matter was like a ticking time bomb, not knowing when it would explode or even if it would explode. He didn't like such uncertain factors; but since Anson was prepared, then it was fine.

Anyway, they would deal with whatever came their way. No matter what difficulties they faced, at least Edgar was prepared. He would not let anyone hurt Anson, even if the other party was the male lead of "Star Wars: Episode II – Attack of the Clones."

So, what would happen next?

Imagining it, but there was no answer, Edgar couldn't help but look forward to it.

Edgar was stunned, his heart skipped a beat. He knew that Anson was joking, but the problem was that even joking was still scary.

Edgar shook his head helplessly, "I don't care about other things, anyway, I refuse to let go of your actor contract. There's no room for negotiation."

Rarely, he could actually see Edgar acting like a rogue, which was also the first time ever.

Anson carefully looked at him with a face full of interest, which made Edgar a little embarrassed. He couldn't help but clear his throat and straightened his back with a serious expression.

"I'm just worried that I haven't done my job well," Edgar said truthfully.

Anson gently waved his hand, and he didn't continue joking, "I'm just worried that we'll accidentally sign a contract of indenture, so it would be good if you could help me keep an eye on it."