From Flower Vase to Film Emperor in Hollywood

"Are you saying that I would be your stylist, and then subtly incorporate my clothing into your daily outfits, naturally conveying your image?"

"Bingo."

"So, compared to blatant advertising, this subtle influence can change people's perception of fashion on a larger scale and at a deeper level."

"Indeed."

"Or rather, brand endorsements create a brand image; while the brand assists you, integrating into your image and lifestyle in an implanted way, creating your image."

This time, Anson did not give an affirmative answer—

As expected, Eddie is a smart man, and immediately saw the essence of the problem.

The former is Anson relying on Dior, appearing as Dior's spokesperson; the latter is Dior and thousands of other brands relying on Anson, needing to depend on Anson's image and taste.

In essence, this is a reversal of initiative.

Although Anson described it in a dazzling and confusing manner, and subtly shifted the focus by changing the concept, Eddie still grasped the key point at once.

However, Anson didn't think he could fool Dior; he's not the only smart one.

Therefore, Anson was very frank.

After a slight pause, Anson showed a smile, "Eddie, you saying that makes me seem like a bad guy."

Eddie remained calm, "Aren't you?"

"Haha." Anson laughed directly, "Eddie, you can also look at my choices."

"If I choose to renew my contract with Dior, I can have endorsement fee income and accept Dior's full sponsorship, increasing exposure."

"If I choose to give up, not only will I have no income, but I will also have to bear the costs and the risk of the plan failing."

This is correct.

But Eddie wasn't fooled, "Instead, you can build a personal brand image. In the long run, that is where the real benefit lies."

Anson nodded, "Indeed. But at the same time, if my personal brand image is successfully established, then our cooperation with Dior can also achieve more benefits. You may not even need to pay endorsement fees to reap the benefits. In the long run, this is a win-win situation for us."

Eddie was stunned—

His thoughts raced, and then Eddie stared at Anson, "But the premise is that, after your brand image is established, you will still choose us, and that is without any contractual constraints; by then, we will have no initiative, we may even need to beg you to wear our designs."

"Eddie, don't you have confidence?" Anson asked rhetorically.

Eddie was speechless.

Anson continued, "You should believe in your talent, and at the same time, you should also believe in our friendship."

Eddie looked at Anson speechlessly, "You sound like a con man."

"Haha." Anson burst out laughing, "Hahaha."

Indeed, even if Anson and Eddie's friendship can stand the test, Dior is a big brand and a big company. They cannot believe in such empty cooperation. They need written cooperation. They need to weigh the benefits and risks. Simply relying on promises is not feasible.

However, Eddie already understood the picture Anson painted.

Eddie thought for a while, "You just said, styling, what's that about?"

Eddie: … …

His jaw dropped slightly, obviously shocked by Anson's words.

A smile appeared in Anson's eyes, "The difference is that Anna Wintour leads mass fashion, while I completely focus on myself, creating a brand, a style, and an image of my own."

"So, what you need to do is to match different styles according to different occasions, and interpret a fashionable image."

"Of course, you can choose Dior's clothing, but at the same time, you need to open up different possibilities, choose other brands, or other styles."

The words fell into Eddie's ears, clear as day: Indeed, this is Anna Wintour's job.

The originally inconspicuous thing suddenly became high-end.

However, Eddie shook his head slightly, "You must never let Anna know that you evaluate her work like this, otherwise you will be completely blacklisted."

Anson laughed directly, "Haha."

Then, Eddie continued, "If I take over this job, does that mean the final say is with me? For example, I want you to wear Dior at the 'Catch Me If You Can' premiere, instead of other suits that are more in line with the character's temperament?"

"Of course." Anson did not hesitate.

Eddie, "Then if I want you to guarantee that at least 30% of the clothing styles during this promotion period come from Dior, is that okay?"

Anson chuckled, "You're being lenient. I thought you would ask for 50%."

Eddie was expressionless, "So does that mean I can ask for 50%?"

Anson raised his hands in surrender, "30%, no problem."

Eddie slightly raised his chin, looking enlightened, not in a hurry to continue speaking, but letting his thoughts surge in the air, creating suspense, but not seeing any panic on Anson's face, which made a faint smile appear in Eddie's eyes.

"Anson, I can't take this job."

Anson's expression froze—

Progress, everything was positive and smooth, how could it suddenly turn 180 degrees?

Even Anson couldn't help but lose his composure.

Eddie saw the undisguised astonishment on Anson's face, the appearance of being confident and in control cracked, which made a smile appear in his eyes, but because of his personality and upbringing, he pursed his lips and controlled himself, not kicking Anson when he was down, but automatically explaining.

"Because of a conflict of interest."

"Anson, I originally thought that the focus of the whole thing was on building your image, and for your benefit, we had to sacrifice Dior's interests. You are asking me to do a terrible thing."

"But now it seems that the decision-making power is here with me. I can decide your style at key occasions and key moments, including but not limited to premieres, Golden Globes, and Oscars. If I want, I can make you wear Dior at all important occasions, and in the end, still use you to benefit Dior."

Eddie could see it, how could Anson not know?

Anson spread his hands, looking frank, "Eddie, we are friends. I'm not prepared to embarrass you at Dior, and I'm even less prepared to let you betray Dior. See, I'm still such a loyal friend."

Pfft.

Eddie chuckled, but quickly cleaned up his smile and returned to his original state.

"But, I can't."

"I represent Dior, so I must consider Dior's interests; but I am also your friend, I can't let down your trust. If I take this job, I need to sincerely create a fashionable image for you."

"But."

"What if the CEO of Dior puts pressure on me? I must make you wear Dior at the Oscars, otherwise, I will be fired?"

Anson did not hesitate, "Then I will wear Dior. I believe in your design."

Eddie, "I also believe in my talent. My clothes won't embarrass you at the Oscars. But, I can't use our friendship to threaten you like this, nor can I be unprofessional and wholeheartedly favor my own designs. I can't do it."