Following Seattle, the next city where Anson surprised everyone was—

Boise.

Oh yeah, hooray!

From the internet to the news, everyone was cheering and entering party mode.

The reason was Boise.

Wait, Boise?

Mentioning the name of this city, many people would probably wonder, where is that?

The capital of Idaho, a small city with a permanent population of less than 200,000, and a remote small city whose population has not changed significantly in the past decade.

Compared to Portland, this is a more low-key and quieter city.

However.

Anson showed up.

This action not only proved that Anson's trip to Portland was not accidental, but also ignited the hopes of other small cities. This flash promotion could appear in any movie theater in any city. In an instant, everyone went crazy.

Rumor has it that upon learning of Anson's appearance in Boise, the entire city went into a frenzy. This city, which had not seen a Hollywood star promoting a movie in twenty years, and had not held a concert by a top superstar for many years, seemed to have been forgotten, as if it had no interest in the entertainment industry at all. Even a radio program host could cause traffic paralysis. Living in a remote corner that had no intersection with the spotlight, this time they seized the opportunity to show their enthusiasm.

The movie theater Anson went to only had a screening room that could accommodate 120 people, so when Anson appeared, he was within reach, turning the entire screening room into a live volcano.

Subsequently, citizens who heard the news surrounded the movie theater, with more than a thousand people surrounding it in layers, so that the fire department and the police were dispatched to maintain order on the scene.

Moreover, the crowds continued to flock to the movie theater, so that the traffic police had to frantically intercept and temporarily impose traffic control. Boise, which had just passed Christmas, was plunged into a city-wide carnival.

Even!

The mayor of Boise also came to the scene to thank Anson for his surprise visit.

Obviously, Hollywood movie promotions often focus on big cities. Cities like Boise, with a permanent population of less than 200,000 and a small floating population, have no point in promoting there—

From the ratio of input to return, it is not in line with commercial interests.

In response, Anson said:

This is not a promotion, but a journey. Just like Little Frank in the movie, he has been wandering, running away, and adventuring. After wandering around, he finds his harbor; he also wants to try to explore and find direction while adventuring, and finally find home.

“So, for me, there are no small cities, only new adventure destinations. I like Boise, you made me feel no strangeness and coldness at all; in fact, this face-to-face conversation made me start to miss road trips. Who can refuse road trips?”

The clever answer made the local residents of Boise cheer.

Even after Anson left, the entire city was still crazy about him. The Boise movie theater ushered in the most crazy and enthusiastic movie-watching craze of the year, easily surpassing the summer season, which also became a landscape in the icy and snowy weather.

This was definitely unexpected.

However.

Hollywood was unmoved:

Just Boise, even if all the permanent residents of the entire city enter the movie theater, how much box office can they contribute?

Anson's hard work on the road trip is not as good as an afternoon of publicity in a top big city. Such clumsy and naive publicity is completely thankless.

Hollywood professionals sneered at it.

Unfortunately, the arrogance, aloofness, conservatism, and limitations of these professional opinions have overlooked one thing—

A single spark can start a prairie fire.

Indeed, Boise is just a small city with limited box office market potential; but the focus has never been on Boise, but on an attitude.

This is just the beginning.

Anson was not fishing. All the words in Boise were true. He steadfastly carried out the original intention of his flash event—

An adventure. A journey.

Great Falls, Bozeman, Salt Lake City, Phoenix, Albuquerque, Denver…

All the way south, and then back north again.

Including big cities, small cities were not ignored. He could appear in any city or even town at any time, moving from west to east in a roundabout curve, and sweeping this heat wave across the entire North American continent.

Crazy, crazy, completely crazy—

Any city, any movie theater could be Anson's next stop.

This is the real focus.

Even small cities like Boise that have been overlooked, ignored, and forgotten may see Anson. You don’t need to go to Los Angeles or New York to see Anson up close. Even if it’s just a vague possibility, it’s enough to make thousands of small-town residents excited.

Then, the heat can no longer be stopped.

First, the topic of "Catch Me If You Can" reached an unprecedented height, and even evolved into the number one topic of discussion for everyone this Christmas, because more and more viewers went to the movie theater out of curiosity, expectation, and unwillingness to fall behind the trend, and formed a movie-watching craze.

Second, what if they meet Anson? What if it's not just Anson, but Tom Hanks and Steven Spielberg are also waiting for an opportunity? What if all eyes are on Anson's route, and then the film crew suddenly appears on the East Coast?

Thus.

All cities set off a frenzy.

Of course, some people are still watching and waiting, preparing to wait for the time when Anson may arrive in their city, and then go to the movie theater to try their luck.

The views of Hollywood professionals are not unreasonable. Judging from the current development of the Internet, some remote areas are still unable to feel the heat wave; moreover, it is impossible for Anson to really go to a small town with a permanent population of less than a thousand to promote it. There are still many variables between the topic effect and the actual box office.

So, some people are fanatical, and naturally some people are watching.

Anyway, it's like buying a lottery ticket.

But there is no doubt that, with Anson's steps into small cities, in the daily life that the Internet cannot cover, "Catch Me If You Can" breaks into the field of vision, which is more direct and intimate than a trailer or a poster, and immediately has vitality. The spreading effect even covers areas outside the Internet.

Thus.

Everyone participated, and an uncontrollable joy and joy spread across the board, pushing the atmosphere of this Christmas to a new height.

Now, Hollywood has finally stirred up, and professionals have realized that their judgment… may be wrong again. One or two people are tense and closely watching the rolling heat wave heading east.

Then, at this juncture, TMZ once again came out of nowhere and firmly grabbed all the attention—

“An Adventure, a Journey: Anson Wood's Exclusive Fashion Journey.”

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