From Flower Vase to Film Emperor in Hollywood

Rubbing their hands together, eager to try—

Warner Records was somewhat excited. "Ho Hey" and "Viva la Vida" were just the beginning; they hadn't forgotten the real highlight of the "Midsummer Night" album.

"Wake Me Up."

This song made August 31st famous on the streets of New York, and it was this song that stirred up a heated discussion on "The Tonight Show," which in turn opened the door for the band to release an album.

Undoubtedly, people were waiting for this single, and waiting for the brewing heatwave.

Warner Records had not forgotten this, they were just waiting for the opportunity.

A song like this must be put on the market at the right time to maximize its effect, and Warner Records was not too hasty.

The reason is that, whether it was on the streets of New York or on the stage of "The Tonight Show," the band appeared as unknowns, and even the song itself had no name. How to promote and how to release it must be carefully considered.

Otherwise, if they released this song casually, how should they start?

"That performance that went viral on the streets of New York the year before last," "That band that appeared on 'The Tonight Show' stage last year," "That song that Anson brought as a surprise"?

Keywords like these are powerless. Firstly, too much time has passed, and those memories have been buried by more fresh things and news; secondly, the keywords themselves are vague, lacking a clear impact and memory point.

If it is released hastily, in the final analysis, it still needs to rely on word of mouth—

The word-of-mouth and expectations that "Wake Me Up" had painstakingly accumulated before were likely to be completely forgotten due to the passage of time, leading to a disappointing ending despite high expectations; in that case, it would be better to release "Ho Hey" first, since it was starting from scratch anyway.

Warner Records has always been very patient, starting from the overall situation, looking forward to the long-term future, waiting for the August 31st band and Anson to be completely connected, waiting for the name of the August 31st band to have a certain sense of existence, waiting for people to naturally discover the connection between the August 31st band and "Wake Me Up," waiting for the right time.

Assuming that the audience has not discovered it for a long time, it doesn't matter, because Warner Records can promote the spread of news behind the scenes on online forums during the charting of the first and second singles of "Midsummer Night."

Simply put, it's about creating momentum.

Until the situation takes shape.

Now, Warner Records believes that without their behind-the-scenes efforts, as the sales of the "Midsummer Night" album continue to climb, listeners should have gradually discovered "Wake Me Up" and spread it on the Internet.

Then, re-awaken the response caused by this single.

The time is gradually maturing.

Once the momentum is up, Warner Records will release "Wake Me Up" in due course, and in the end, it will inevitably usher in a wave of frenzy, pushing the popularity and momentum of the August 31st band to a new height.

Just imagining it makes you can't help but rub your hands in anticipation.

However, the more you look forward to it, the more you need to be calm and patient.

Warner Records has more ambitions for August 31st and "Midsummer Night," so they now need to carefully complete the initial layout.

The result of being too hasty may be to completely destroy potential opportunities for success, which is what Warner Records does not want to see.

So, when should "Wake Me Up" be officially released as a single?

Wait, wait a little longer, it shouldn't be too long.

… …

On that side, the entire North American market was bustling with activity.

On this side, the European music market also felt the heat without exception—

Don't forget, the August 31st band explored the European continent city by city, forming connections and resonance through face-to-face performances, and the influence of music can naturally be brought to the extreme.

The sales of "Midsummer Night" in the European market are not inferior to those in North America; more importantly, the performances of "Ho Hey" and "Viva la Vida" are also comparable, strongly occupying a place on the charts of various European countries.

Perhaps, the commercialization of the European continent is far inferior to that of North America, and like movie box office, album sales figures are not comparable; but no one can deny that the European continent still has its own unique position—

August 31st quickly found their place here.

Warner Records didn't even need to bother too much. Relying entirely on word-of-mouth recommendations and praise, the band had already made a name for themselves; and the promotional method of European street tours was more in line with the business model favored by young people in this land. Countless rock bands have emerged through such underground performances, and now August 31st has been added.

The craze is in progress.

On the European continent, someone soon discovered the figures of the band members. This time, there were only Lily, Connor, and Miles, but no Anson.

However, people were not surprised, after all, the news that "Spider-Man 2" was preparing to start was overwhelming. Peter Parker couldn't continue to wander around in Europe. Even without asking, the answer was already in front of him.

Without Anson, Miles and the others continued their journey like thousands of independent bands, causing some discussion and speculation, but the European continent's tolerance for the diversification of independent bands gave them space. There was no repeated questioning of Anson's situation, which was undoubtedly a valuable breathing space for Miles and the others—

This allowed them to start exploring their musical dreams, and life seemed to slowly return to track, everything was the same as it was on the streets of New York.

The difference is that regaining freshness has once again awakened motivation.

At the same time, Anson quietly embarked on another journey alone.

Everyone knows that Anson is about to go to the "Spider-Man 2" crew to return to his job; but the magical thing is that no one has noticed Anson's whereabouts for the time being—

Once again, Anson disappeared into the crowd like a clay ox entering the sea; moreover, compared to Hollywood, where camera lenses are densely packed, Anson's "disappearance" in Europe seemed much simpler and easier.

Did not attract any attention.

Who can study how Anson did it?