From Flower Vase to Film Emperor in Hollywood

Coming out in full force.

The focus of all attention.

"Spider-Man 2" had only just started filming and already effortlessly created records and wrote history, proving with a tidal wave of momentum that its traffic was still strong and leading the way.

But no matter how you look at it, it's outrageous. It's just the start of filming, is it really necessary?

However, true professionals know that the brand value of "Peter Parker + Anson Wood" has now far exceeded expectations, and the astonishing energy it unleashes easily surpasses Leonardo DiCaprio. In terms of traffic and popularity, it is no exaggeration to say that he is currently the number one in Hollywood.

Moreover, this is not all.

The media working together has its own motives, Sony Columbia's promotion, and the hype of social networks. This is a multi-faceted effort—

Does anyone remember the theft of the costume before "Spider-Man" started filming?

At the time, Sony Columbia offered a reward of $25,000, which aroused media speculation. Many people believed that this was a self-directed and self-acted play by Sony Columbia, the fundamental purpose of which was to hype the news and attract attention to the crew, because the New York police had been investigating for a long time without any clues.

It was precisely because of this that paparazzi used all their skills to photograph Anson in his uniform, which indeed became a hot topic in the entertainment industry.

Later?

Later, there were no clues, and it ended like that, with no results. Over time, people have come to believe that this was a good show self-directed and self-acted by Sony Columbia.

However, after investigating for a full eighteen months, the New York police announced that the case had been solved. According to a tip, they finally found the criminal suspect.

It turned out to be the former security guard of the costume studio. He had been treasuring four costumes, preparing to sell them, hoping to sell them for a good price; but Sony Columbia's reward had always been there. After "Spider-Man" became popular, these four costumes became too famous, and instead became a hot potato that was not easy to deal with, so he was never able to sell them, and was finally betrayed by a close friend.

Sony Columbia paid $25,000 to the informant.

Boom, boom, boom.

The news exploded—

It's actually true? The studio theft was actually true?

For a time, there was much discussion.

One faction believed that this was self-directed and self-acted by Sony Columbia, and the so-called former security guard was simply a scapegoat. Otherwise, how could things be so coincidental? The theft news broke before "Spider-Man" started filming, and the solved case news appeared before "Spider-Man 2" started filming?

One faction believes that the theft was real, because the ins and outs are very convincing, but the New York police should have solved the case some time ago, and Sony Columbia deliberately suppressed the news until "Spider-Man 2" started filming before releasing it to detonate the topic.

The uniform was stolen because "Spider-Man" was preparing to start filming, and the security guard believed that the uniform might have value; the informant chose to appear at this time because "Spider-Man 2" was preparing to start filming, and the news returned to the public eye, ensuring that Sony Columbia was willing to honor the reward check.

Things can develop in the direction of conspiracy, but also in the direction of simplicity.

But is all of this important?

The answer is no.

Media reporters are not Sherlock Holmes. It does not matter whether this is a real crime or a manipulated hype event. No reporter is willing to spend time investigating in depth. Even if they prove that this is manipulated by Sony Columbia, it cannot change any reality.

The truly important and only important key is that the news detonates the focus.

With the solving of the case, the four costumes were finally displayed, and people realized that the costumes seen in the movie had undergone a series of developments in the early stage; and these four costumes showed the process of continuous modification and adjustment by the designers and team. There is no doubt that this is of collectible value.

Subsequently, the styling team that designed the uniform for Spider-Man said that "Spider-Man 2" will also have changes and upgrades.

They designed thirty-five sets of clothing for Peter Parker, each of which requires thirty professionals to spend weeks to complete, pouring countless efforts; compared to the first film in the series, the new clothing has more than one hundred subtle changes, hoping to bring a different visual experience on the basis of continuing the style.

Suddenly, netizens exploded.

Enthusiastic Spider-Man fans have begun to "find the differences", trying to find the differences between the four stolen costumes and the released version of the first film in the series, and then infer the potential changes in the costume styling of the second film in the series.

Finally!

Some netizens even drew the Spider-Man's brand-new uniform suit imagined in their minds—

There are white hats, and there are black hats.

This has even evolved into a small activity, and more and more netizens have joined in, gradually evolving into letting go of imagination and opening the wings of imagination.

In 2003, in the non-social network era, when netizens' daily communication relied purely on forums and instant messaging tools, similar things were really unimaginable. It can be described as bizarre, and it shows from the side the influence of today's Spider-Man movies, which is penetrating into life.

Thus.

The hot spot has been fully detonated. Whether it is the internal industry's controversy about whether Sony Columbia is manipulating, or the general public's discussion about the brand-new uniform, the topic has been fully unfolded.

Even if this is Sony Columbia's publicity stunt, considering Anson's appeal, the film's attention, and the topic's popularity, the media cannot easily miss it.

Anson's brand-new look in "Spider-Man 2" has become a hot target, and thousands of cameras are aiming at Anson at the same time. Now it depends on which media can grab the exclusive.

Then, the first day triggered a frenzy.

The bustling crowd surrounded the filming site of the crew in layers, making it impenetrable. No work has ever attracted so much attention.

Involuntarily, the entire Hollywood looked sideways—

It turns out that movie promotion can still be done this way. From the first day of filming, the publicity war has already begun, brewing expectations and attention step by step.

There is no doubt that this is an important inspiration. As a result, many crews later created news on the day of filming and released press releases. Finally, it evolved into a daily behavior, which the "Spider-Man 2" crew did not expect.

Moreover, this is still not all.

The three hundred media reporters are only the tip of the iceberg on the first day of filming. In addition to the media, there are also crowds of people standing at the blocked street intersections to watch. All four blocked street intersections are no exception. The bustling and surging crowds are densely packed and the figures cannot be seen to the end.

Some media reported that 1,500 people gathered at the scene; some media reported that more than 5,000 people.

The difference between the numbers is really too exaggerated to be accurately judged. Obviously, these media are only estimating based on their physical senses.

The only thing that can be determined is that the scene was surging, like a grand music festival. Compared to the music itself, the atmosphere at the scene is the most memorable. Everyone can't wait to get a glimpse of some scenes of the sequel's filming, even if it's just some scraps that can become a topic of conversation for friends after dinner.

No one wants to miss it.