From retail to global domination

Chapter 159 Ambition, Prying the Behemoth

2004 is considered the first year of China's retail industry, and it was also the year that fierce competition began.

Because China's retail industry has been fully opened, retail companies continue to open stores and expand, and at the same time, some retail businesses that have been defeated in the competition have closed their doors, and the retail industry has officially staged the Warring States Period.

In the past, suppliers would collect payment every quarter, or half a year, but since 2004, this pattern has been broken.

You will often hear about conflicts between suppliers and supermarkets, and the entire industry is being reshuffled.

No one can tell who is right or wrong, because they are all for their own benefit, and there is no right or wrong.

Opening and closing stores, survival of the fittest, elimination of the weak, survival of the fittest, the reality is so cruel.

At this time, the competition in Northeast China was not very fierce, especially after entering the customs, I realized what cruelty is.

It is not an exaggeration to say that three stores were closed in one day. Some of them had just opened and had only made a few days of profit, and then a supermarket opened across the street.

Such things abound.

Since the establishment of Huifeng in Liao Province, everyone in the retail industry has become in danger.

Especially the retail industry in western Liaoning.

Huifeng's entry will inevitably lead to a battle.

The economy in western Liaoning is better than that in eastern Liaoning, and its purchasing power is naturally not bad. Some people don’t want their business to be taken away just like this.

But against Huifeng, they felt powerless.

That's right, it's just powerless.

How to fight?

For them, Hui Feng is undoubtedly a behemoth, and they even defeated Carrefour, so why do they have more?

Therefore, when they heard that Huifeng had fully entered western Liaoning, these retailers were not willing to accept it, but wanted to resist.

Not to mention, there were some who resisted, but the results can be imagined.

In order to scare others, this retail business ended up in a miserable situation. It lost all its money and was sued in court by its employees and suppliers.

This calmed others down, and they all said that when Huifeng opened, they would withdraw from the local retail market.

This is also the reason why Huifeng sent Zhao Liang to western Liaoning, to do things ruthlessly so as to frighten the enemy.

As soon as the fire of counterattack was ignited, Zhao Liang nipped it in the bud.

Huifeng executives are very satisfied with Zhao Liang's performance.

Stores in Liaodong and Western Liaoning are also opening one after another. After many people in the retail industry chose to sell all their goods to Huifeng, they left the local area with their funds and went to other places to develop the retail industry.

If you can't afford to offend, can you still afford to hide?

The world is so big, as long as you have money, where can you go?

Then they took the funds to Ji Province and Heilongjiang Province.

Relatively speaking, these two provinces are safer.

As for Guan Nei, they don't want to, the competition is too fierce and they may become cannon fodder if they go there.

This time, these guys were frightened by Huifeng. When they heard about the competition, they unconsciously backed away.

Zhang Yang doesn't know what these guys are thinking, and even if he knew, he wouldn't sympathize with them.

This is how the business world is, survival of the fittest.

They will face reality sooner or later, Zhang Yang just made this happen in advance.

In fact, he is doing good things...

The plane landed at Pengcheng International Airport.

This time Zhang Yang’s goal in coming to Pengcheng was the home appliance industry.

That's right.

At present, the products of Huifeng Supermarket are still too simple, so he is targeting the home appliance market.

Home appliances have huge market purchasing power both now and in future generations, especially refrigerators and air conditioners, which are essential products for people's lives.

As people's incomes get higher and higher, they start to sell.

In the past, few companies could afford air conditioners. Even if they were given to you, you would not be willing to use them because they consume too much electricity.

But in later generations, air conditioners were basically installed in every home.

Moreover, with the development of science and technology, air conditioners have also changed from fixed frequency to variable frequency, which means that they have entered the era of energy saving, which is also a major reason for the good sales.

How could he let go of such a huge market?

And he knew very well that the sales of small household appliances in later generations were also very good.

Not to mention other things, take a look at Xiaomi's ecological chain, small speakers, Xiao Ai, etc., which one is not making a lot of money?

Therefore, Zhang Yang plans to accumulate scientific and technological talents from now on to prepare for future generations.

And isn’t it just right for supermarkets to match home appliances?

Of course, Huifeng can sell other home appliances on behalf of others, and I believe many companies will be willing to settle in. After all, there is a huge customer flow, but Zhang Yang does not want to sell on behalf of others. He wants to enter the huge home appliance market.

Current mobile phones can also be classified into the home appliance market.

Before 2004, everyone had heard the advertising slogan: Fighter in mobile phones.

That's right, it's a waveguide.

However, the target of the publicity this time is not waveguide. Currently, waveguide is still at its peak and will start to decline in 2006.

Zhang Yang cannot afford to buy it now.

But it doesn’t matter. At this time, there are still many mobile phone manufacturers in Pengcheng that are not well-known, but their technology is absolutely fine.

Zhang Yang's target is these small businesses.

Of course, mobile phones are one item, and their main purpose is home appliances.

The home appliance market at this time was too huge, and in 2008, there was an awesome policy to send home appliances to the countryside.

Yes, once this policy came out, it completely defeated the Japanese home appliance companies.

This is also the reason why Zhang Yang plans to enter the home appliance company. He is planning to become a home appliance giant in 2008, accumulating technological strength and preparing to cope with the arrival of the mobile Internet.

Zhang Qian also didn't expect that the boss's ambition was so great that he actually wanted to enter the field of home appliances?

He had never mentioned it to anyone before, so Zhang Qian was a little surprised.

A supermarket actually plays with technology?

All right!

But whatever Zhang Yang does, she thinks she will succeed. This is blind worship.

Zhang Qian was very happy on a business trip with Zhang Yang. She didn't expect to be able to go out alone with her boss. Even Tian Xue didn't enjoy this honor.

Regardless of the reason, she is the one who is by Zhang Yang's side now.

If I were more proactive, would something happen?

She had some expectations.

Although Zhang Qian looks very cold on the outside, the more such a woman is, the more she hopes to be cared for by a strong person in her heart.

In their eyes, only the strong can be worthy of themselves.

The two walked out of the airport. Zhang Yang asked Zhang Qian beside him: "Have you booked the hotel?"

"Already booked, Hilton Hotel." As a secretary, she must take care of the boss's needs, and Zhang Qian did a good job in this regard.

She even had to wash Zhang Yang's underwear.

Since Zhang Qian was so warm and polite, Zhang Yang followed her wishes.

He can't discourage other people's enthusiasm, right?

"Um."

Zhang Yang nodded, with a satisfied expression on his face.

Zhang Qian is very useful.

She was very happy and motivated to be recognized by Zhang Yang.

Then the two stopped a taxi and headed towards the Hilton Hotel.

Hilton Hotels are very famous all over the world, and even more famous is their heir, Paris Hilton.

The love story of this heir could really make a TV series!

But let’s not mention it, this girl is really beautiful, otherwise she wouldn’t be a model, singer and actress and be so popular.

Zhang Yang knew about this girl first, and later found out that Hilton had a hotel.

Zhang Yang is still very excited when he thinks about the film and television industry.

In fact, China's film and television industry has not yet ushered in a golden age, so he has no plans to enter.

The real golden age was in 2010, when capital rushed into the film and television and entertainment circles with a large amount of money.

This has also created many stars.

In the past, the income of celebrities was relatively small, but when capital came in, everyone had a lot to eat, and Damimi was the leader among them.

Of course, the entry of capital has also ushered in the era of young girls and guns in China's entertainment industry.

Everything has pros and cons, but the pros and cons of the entertainment industry are clearly visible.

As for the entertainment industry, Zhang Yang will certainly not let it go, but not now.

When starting a business, it is inevitable to deal with celebrities, and he does not want to spend sky-high endorsement fees to find those fresh people to endorse him.

Half an hour later, the car arrived at the Hilton Hotel. The two handed their ID cards to the front desk and went through the check-in procedures.

They didn't book an overly expensive room, and there was no need for it, which was what Zhang Yang requested.

After putting their luggage in the room, the two of them went out to have a meal and then went back to the room to rest.

Zhang Qian couldn't sleep. This was the first time she went out with Zhang Yang in Pengcheng, and it was also the first time she stayed in such a good hotel.

excited.

Yes, she was a little excited at this time.

The farthest place she has ever been is the Imperial Capital, and she has never been to the south.

She has never been to Hong Kong, Macao or abroad. This time with Zhang Yang, she can still go abroad, and it is still country H. Can she be unhappy?

At this time, the Korean wave was at its most intense, especially in China, where people were watching Korean dramas and chasing Korean stars.

Compared with domestic stars, Korean stars are more non-mainstream.

On the contrary, Zhang Yang couldn't accept it, especially a boy band.

The young Chinese guys of later generations are no different from today’s boy bands. They all dress up like ghosts. It’s embarrassing and nauseating to watch.

At this time, Zhang Qian was already fantasizing about going to Hong Kong, Macao and Country H.

The next day, Zhang Yang contacted the local guide and took him to those small manufacturers.

It has to be said that there are so many small electronic technology manufacturers in Pengcheng that it is almost overwhelming.

You can buy a small factory for as little as a few hundred thousand!

Well, Zhang Yang really doesn't like such small manufacturers, and there is no need to acquire them. Their technology is really limited.

As for the larger factories, they are not for sale. The most important thing is that Zhang Yang cannot afford the money now!

But the contact was not in vain, he heard some big news.

A large number of Southern Hi-tech's R&D, management and sales personnel resigned, causing a significant paralysis of its cdma industry.

This is definitely an unexpected surprise.

This is Southern Hi-Tech, so there is no reason why Zhang Yang wouldn't be tempted.

According to statistics, in 2003, Southern Hi-Tech cdma mobile phones sold 720,000 units, but in 2004, this number shrank to 460,000 units, and its market share plummeted from 10% in 2002 to about 5%.

Suddenly it was no longer possible to say no, and it only took a year.

Visibly cruel.

Whether Southern Hi-tech is successful or not has nothing to do with Zhang Yang. He has his eyes on those management and R&D personnel.

Especially R&D members.

Since he has targeted this group of people, Zhang Yang will certainly not let them go.

He headhunted company personnel and contacted these R&D personnel.

He had no other option but to use a headhunting company.

As long as the money is available, there is nothing these headhunting companies can't do.

This is not the first time that Zhang Yang has cooperated with these people, so he naturally knows to look for the largest headhunting company.

The stronger the strength, the higher the success rate.

These guys have very strong connections, and they are very professional in seducing people's hearts.

If he can capture this group of R&D personnel and bring them all to Shen City, he can directly create a brand of his own.

However, it is not easy to win over these R&D personnel. Even if there is a headhunting company, at least there will be many competitors, which is unavoidable.

Currently, there are many home appliance companies that are thinking about this group of R&D personnel.

In order to win these R&D personnel, Zhang Yang spent a lot of money and promised the headhunting company to pay double the labor fees.

This can be regarded as stimulating the headhunting company, and it is guaranteed to win.

In fact, Zhang Yang also has an extra savvy, and those big home appliance companies must have contacted these guys to pry people off.

Compared with those big companies, it has no advantage.

After all, they haven't established a company yet, and their enemy is already a well-known company. Normal people would know how to choose.

However, it does not have any advantages. It is more generous than other home appliance companies.

When it comes to salary, Zhang Yang is never stingy.

As long as the headhunting company serves him wholeheartedly, plus the salary package he offers, I don't believe it can't attract these guys.

Of course, the fact that Southern Hi-tech is failing is not the most breaking news. The most breaking news is that Kelon Electric has followed in their footsteps.

Kelon Electric is one of the earliest companies producing refrigerators in China. It was born in Shunde, Yangcheng. It is a typical first batch of private home appliance companies after the reform and opening up. It issued H shares and listed them in Xiangjiang in 1996 and Pengcheng in 1999. A shares, becoming a listed company.

The company's overall development is stable, but due to the case of Kelon's actual controller, the company's operations have been significantly affected and the company has to transfer its controlling stake.

This is an opportunity, will Zhang Yang let it go?

In my last life, I was taken advantage of by Hisense.

Of course, Hisense only entered the market in 2005.

It is only 2004 and Hisense has not yet intervened in this acquisition. This is also his opportunity.

But Cologne is a behemoth. It doesn't have one billion or eighty billion, so don't even think about leveraging it.

After all, they are absolutely authoritative in the field of refrigerators and have won many national-level awards. This also made Zhang Yang more determined to acquire Cologne and cut off Hisense, leaving Hisense with no way out.

Of course, the current Zhang Yang does not have such ability to make acquisitions.

But it doesn't matter, he will have this ability soon.

Zhang Yang was very excited when he thought about the 300 million US dollars that he was about to receive.

With these 300 million US dollars, one Cologne is really nothing.

The current market value of Cologne is only about 800 million, and it can be obtained with 700 million in cash, which is RMB.

He had originally planned to go to Country H first, but he changed his mind.

Game companies can be acquired at any time. Cologne must not wait any longer. The nights are long and the dreams are endless.

Who knows when Hisense started contacting Cologne in the last generation...

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