From retail to global domination
Chapter 255 A big game of chess
Shen Cheng.
Stores in Bincheng and Spring City were opened one after another. Zhao Liang and Yu Jia lived up to expectations and established a firm foothold in a very short period of time.
Especially Yu Jia.
Under normal circumstances, the market in Bincheng is more complicated than that in Spring City, but Yu Jia has still established a firm foothold in Bincheng, which is why Zhang Yang is optimistic about her.
Zhao Liang's ability to attack is better than to defend the city, so he is really not suitable to take charge of the overall situation.
This is why he would rather make Zhao Liang dissatisfied than let him take over as manager.
If he realizes his shortcomings and corrects his shortcomings during this period, and gets rid of his arrogant character, Zhang Yang will naturally not hesitate to let him sit in that position.
If he wasn't so sorry, the manager would never have anything to do with him.
Everyone knows that Ye Xinyi became the general manager of Huifeng Group. The day Ye Xinyi took office was also the day she resigned as the manager of Huifeng Supermarket.
It is precisely because of this that Zhao Liang is very generous to this position.
At present, he is the number one general of Huifeng Supermarket, the general who opened up the territory. He will go wherever the task is difficult and become a vanguard every time. It can be said that Huifeng had a few days when he took 60% of the credit. When Ye Xinyi
Isn't it normal for him to take over the day he leaves?
Who in the entire Huifeng Supermarket can compare with him?
Yu Jia?
There is only Yu Jia.
Not even Puying, even if she is a direct descendant of Zhang Yang.
Zhao Liang knew very well that Zhang Yang would never promote Pu Ying to this position, otherwise what would others think?
If he really does this, many people in Huifeng Supermarket will leave.
Including him.
So only Yu Jia is his competitor.
He came to develop Chuncheng, and Yu Jia went to develop Bincheng.
Relatively speaking, Bincheng is more important, but it doesn't matter.
He did not develop Chuncheng closely, but the entire Ji Province.
A province.
Even if Bincheng is important, can it be compared with a province?
Once he captures the entire Ji Province, his credibility will surpass that of Yu Jia.
At this time, Zhao Liang did not know that Yu Jia could directly expand from Bincheng to Shandong Province, nor did he know that Yu Jia would not use company resources to expand into Shandong Province.
Despite Zhao Liang's fierce record, he has been using the company's resources, that is, funds and publicity departments.
After entering Spring City, Huifeng Supermarket has established a firm foothold, but it is not easy to defeat its competitors, especially Ginza and Eurasia.
These are two giants. It is basically impossible to compete with these two giants in Jilin Province.
But Zhao Liang wanted to give it a try.
Ye Xinyi didn't know about these publicity, otherwise she would have stopped them.
You're crazy. You're so arrogant in someone else's base. Aren't you looking for abuse?
And it will make the top leaders of Ji Province have opinions.
At present, Huifeng Supermarket has only just established a foothold. It is tantamount to wishful thinking to defeat Ginza and Eurasia.
Let’s think of ways to defeat other opponents first.
Jilin Province also has many local retail industries and imported retail industries.
However, Zhao Liang doesn't like these. He only has eyes on Eurasia and Ginza. Only by winning these two can he prove that he can take the position of Huifeng Supermarket manager.
Only by becoming the manager of Huifeng Supermarket and letting Zhang Yang see his importance can he get the shares.
That's right, it's shares.
Now his salary at Huifeng has basically reached its peak. Even if it is rising, it cannot satisfy his desires, only shares.
Zhao Liang knew very well that it was only a matter of time before Huifeng Supermarket occupied the three northeastern provinces. By the time it entered the pass and occupied the north, it would have become a behemoth, and its market value was unimaginable.
If he gets the shares of Huifeng Supermarket, he will be considered one of the bosses, which is equivalent to working for himself.
The most important thing is that Zhao Liang knows very well that Zhang Yang has no intention of becoming the King of the North.
He had also heard about the contract signed between Huifeng Real Estate and Yangcheng. It was said that Huifeng Shopping Mall, Huifeng Supermarket, and Huifeng Commercial Street would be built.
Regardless of whether these industries belong to Huifeng Real Estate or Huifeng Supermarket, Zhang Yang will definitely take this opportunity to let Huifeng Supermarket enter Yangcheng.
That's Yangcheng. Once we establish a foothold in Yangcheng, we can expand to other areas in the Pearl River Delta.
The Pearl River Delta, second only to the Yangtze River Delta, has a very large economy. If we were to expand to the Pearl River Delta, the market value of Huifeng Supermarket would be unimaginable.
This is also the reason why Zhao Liang is anxious.
He now urgently needs to prove himself and his abilities.
You must first become a manager, and then you will have the opportunity to obtain shares. Zhao Liang is still very clear about this.
I can't even take the position of manager, and I can't even think about shares.
Even Ye Xinyi didn't get the shares, let alone him now.
However, Zhao Liang is confident that once he becomes the manager of Huifeng Supermarket, Huifeng Supermarket will develop faster. If Zhang Yang does not give him shares by then, Zhao Liang may really leave.
Zhang Yang doesn't know what this guy is thinking.
Even if he knew, he wouldn't care.
Anyway, this guy won't leave. The more you can fool him, the better he will be.
As for the promise, you can give it to him when needed. It will be bad if you fail to keep it.
Of course, Zhang Yang wouldn't say it explicitly, otherwise it would give this guy a handle. He could just mention it in a subtle way.
Wait for it to be used up, then leave it or not. It’s up to you.
Zhang Yang is not worried about this guy going to his competitor. If this guy uses despicable tricks against Huifeng Supermarket after leaving, Zhang Yang will make him unforgettable for the rest of his life.
As a reborn person, I can't deal with Zhao Liang anymore.
He is not yet at the level of Li Ying.
Li Ying is truly knowledgeable and talented, while Zhao Liang is considered a pseudo-talent.
The character flaw is huge. It would be fine if it could be corrected, but if it can't be corrected, that's what it is.
After Yu Jia established a foothold in Bincheng, she continued to open stores steadily.
At present, eight stores have been opened in Bincheng, and two more are about to open. During this period, we have made a lot of money, and we can open another store.
Previously, Zhang Yang only planned to open ten stores in Bincheng, but after Yu Jia arrived, he conducted a survey and found that the market was not yet saturated.
There is no problem in opening five stores.
Fifteen stores, after all, Bincheng’s purchasing power is strong.
Ye Xinyi did not refuse Yu Jia's proposal.
However, Huifeng Supermarket currently cannot afford so much funds and can only open three stores and raise other funds on its own.
Yu Jia agreed.
Yujia has already selected the locations for these five stores, including three stores in the development zone.
She is very optimistic about the development of the development zone.
Yu Jia has a good vision. The development zone has great potential for development, and there are many factories in the development zone, so the purchasing power is really not small.
After Ye Xinyi fed back the news to Zhang Yang, Zhang Yang agreed with Yu Jia's idea.
Opening fifteen stores in Bincheng is really not a lot, after all, there are surrounding districts and counties.
After getting permission, Yu Jia started looking for the addresses of five other stores.
Yu Jia had already surveyed the entire Bincheng market before and had a good idea of the location of the stores. In less than one new district, the location selection for the other five stores was completed, and the next step was decoration.
This is also where Zhang Yang is optimistic about Yu Jia, who has a strong view of the overall situation.
And the coordination ability is very strong.
In fact, Spring City's potential goes beyond these few stores, but Zhao Liang has no intention of expanding and only thinks about how to defeat his opponents.
The difference between the two is clear at a glance.
Now Zhao Liang's thoughts are all about quickly occupying Ji Province, and Zhang Yang plans to remind this guy when he gets frustrated.
Puying is also developing well and has opened two more stores in Ddong.
But this is already the limit. She doesn't plan to open any more stores. Zhang Yang also thinks it's okay. It's a bit dangerous to continue to expand stores.
He had no plans to transfer Pu Ying back, it would be better to let her settle for a while.
When the time comes, just drop this girl and go to Yangcheng.
That's right, we are based in Yangcheng.
Once the Yangcheng regional manager establishes a foothold in Yangcheng, he can expand throughout the Pearl River Delta.
As a regional manager in the Pearl River Delta, I will later enter the Guangx, Chengdu and Chongqing regions, and I will be able to become one by then.
Especially Cheng Yu, who has unlimited potential, how could Zhang Yang let it go?
If there is a chance, of course I will occupy this place.
As for the Yangtze River Delta, it will be left to Yu Jia to occupy it when the time comes.
Zhang Yang had previously planned to make this girl the manager of Huifeng when she occupied Lu Province, but now he has changed his mind.
A Lu province is less convincing.
If you want to get higher, you have to conquer the Yangtze River Delta no matter what.
Once the Yangtze River Delta is occupied, it will occupy almost one-third of China's total economic output.
Only in this way can Yu Jia be convinced to take the position.
However, it is not that easy to occupy the Yangtze River Delta. It requires fierce fighting and a certain amount of brains.
In the entire Huifeng Supermarket, only Yu Jianeng is qualified, not Zhao Liang.
Zhao Liang only knows how to fight, and his ability to understand the overall situation is still lacking.
When the time comes, just let him expand his territory in the north.
But there is no rush, I don’t know when Huifeng will develop into the Yangtze River Delta, unless it encounters an opportunity like Yangcheng.
But even if they encounter an opportunity, they cannot develop so fast because their funds do not allow such unlimited expansion.
If funds allowed, I would have taken this opportunity to open a store directly in Yangcheng.
Will Zhang Yang let go of such a good opportunity?
It’s a pity that the money in your pocket is limited!
It would be great if supermarkets were like real estate. They get loans and then pre-sales to recover costs quickly. Banks also like to lend money to real estate.
The interest rate is high.
Not only does Huifeng have to pay interest, but the home buyer also has to pay interest.
A loan of RMB 500,000 and a repayment of RMB 1 million is required. Which bank would not like this?
If possible, he would also like to play like this.
Take the money everyone saves and lend it to home buyers, earning huge interest.
But it's a pity that he can't play!
It doesn't matter, after Huifeng Payment develops to a certain scale, he can go abroad to do this.
Therefore, even if the retail industry can borrow funds, it is not as large as real estate. This is inevitable.
At Huifeng Branch in Bincheng, Yu Jia stood in front of the office and looked at the sea view outside.
I must have learned this from Zhang Yang.
Zhang Yang likes to stand at the window and look outside when he has nothing to do. Yu Jia unconsciously picked up this bad habit.
I have to say that the scenery in Bincheng is much better than that in Shencheng.
There is no sea view in Shencheng.
Not to mention, looking at the sea view outside makes me feel much more relaxed.
It would be great if it could be like this every day.
"Mr. Yu, in the past half month, our turnover has reached 70 million, with a profit of 20 million." Yu Jia's secretary reported while looking at Yu Jiahui standing in front of the window.
"Not bad, take out 10 million and put it into the new store, and send 50 million back to the headquarters." This is what was agreed before.
Huifeng invested more than 70 million in Bincheng, but Zhang Yang said that she only needed to return 50 million to the headquarters, leaving other funds for her to continue to expand.
Now Yu Jia is confident that we can expand to Shandong Province within three months, no, maybe two months.
In two months, Yu Jia is confident that the total profit of Bincheng Huifeng branch will exceed 100 million.
With 100 million, there is no problem in expanding to cigarettes.
At this time, Yu Jia was full of confidence.
Yu Jia also offered the position of manager of Huifeng.
She is not afraid of Zhao Liang occupying the entire Ji Province. When she takes over Lu Province, she will rely on self-sufficiency. It will be clear who is better then.
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