From retail to global domination

Zhang Yang really doesn't want to offend these guys. It's not that he's afraid, but it's unnecessary.

Although Zhang Yang doesn't like these guys, he can't kill them.

It's really impossible to do it.

"If we cooperate with them, we will make a profit.

But the housing prices in Shencheng will get higher and higher, so it's up to you to make the decision." Ye Xinyi elaborated on her thoughts.

The advantages of cooperation outweigh the disadvantages.

If it had been anyone else, he would have nodded earlier.

Wouldn't it be foolish to push out the benefits that are delivered to your door?

But this time it was Zhang Yang.

"Refuse, be polite." After thinking about it, Zhang Yang still refused.

Although he may gain huge benefits, Zhang Yang also has his own ideas.

House prices can rise, but not dramatically.

Zhang Yang cannot control other places, but housing prices in Shencheng must be controlled.

Especially Huifeng New District.

Zhang Yang was born and raised in Shencheng, and he didn't want to make many people unable to afford houses.

Moreover, if the new district wants to develop, it needs people and huge passenger flow.

Once these guys get involved, it's hard to say whether there are any.

"I know." After hearing Zhang Yang's decision, Ye Xinyi showed a bright smile on her face.

In fact, she also hoped in her heart that Zhang Yang would make such a decision.

Don't be blinded by interests.

A gentleman loves money and gets it in the right way.

Zhang Yang is not a gentleman, but he cannot make any money without a bottom line.

"I understand, go ahead and leave it to me." After getting Zhang Yang's answer, Ye Xinyi knew what to say next.

The car drove towards Blizzard. Next to Zhang Yang was Zhang Qian. In front of him sat Wang Qiang. There were several cars behind him, including bodyguards and lawyers.

Come directly to your door.

When the boss of Blizzard heard that a Chinese game company was coming to visit, he knew where it was coming from.

During this period, it was not as if there were no Chinese companies that came to discuss cooperation, but none of them came to fruition.

Blizzard refuses to cooperate.

Everyone wants to get the maximum benefit at the minimum cost, and they are not stupid.

Now that new customers are coming to our door again, of course they are welcome.

Are you talking about cooperation? Cooperate with whichever company can maximize your benefits.

Oliver Norman, the head of Blizzard.

He is very confident in his company's game World of Warcraft.

In other places, the agency rights for World of Warcraft have been sold, except for China.

Huaxia is the top priority. If it cannot find a good partner, it will not easily sell the agency rights.

Nowadays, the only relatively important online game company in China is Ninetowns.

Oliver Norman is not very satisfied with Ninetowns.

He thinks that the boss of Jiucheng is too petty and it may not be a good choice to give him the devil.

What he values ​​​​is not just profit, but also reputation.

Oliver Norman intends to make Warcraft a classic, an eternal classic.

So Oliver Norman has been waiting.

If no Chinese game company appeared that satisfied him, he would have no choice but to hand over the Chinese agent of World of Warcraft to the Ninetowns boss.

Because I have no choice.

The boss of Ninetowns can be considered a capable person.

In 1999, Boss Zhu founded Ninetowns. Due to the company's lack of main business, it could only make a living by running small forums, and it was very difficult to monetize it.

Three years later, Boss Zhu spent 2 million US dollars and 30% of the profit share to buy the agency rights for the H-country online game "Miracle Mu", imitating Shanda's agent "Legend" routine, and won the domestic online game market.

The picture quality and gameplay of "Miracle Mu" are one level higher than that of "Legend".

One year after the launch of The9 Packaging, it has won 20 million players, has more than 800 sets of servers, 300,000 people are online at the same time, and has a profit of 600 million a year, second only to "Legend" with 800 million, and the unknown The9

Night time has become the second pole of online games in China.

After getting the first pot of gold and reaping the benefits, Boss Zhu still has his sights set on online games.

Making money through online games is more reliable than real estate.

Real estate also requires a loan, which is relatively risky, but once you choose a good game, you can make money while lying down, and there is no need for him to develop it. How easy is it?

So he took another big gamble.

That's right, it's a big gamble.

Bet big on World of Warcraft.

Some netizens commented that Boss Zhu became the "number one brother of online games" because of bad luck, and Blizzard was "blind" in giving him the agency rights for World of Warcraft.

In fact, this is not the case. Boss Zhu was able to successfully win the agency rights of World of Warcraft because he dared to gamble.

The arrogant Blizzard has put forward extremely harsh agency conditions: it must have an independent carrier-grade computer room, the server in the computer room can only operate World of Warcraft, the server capacity must support 6,000 people online at the same time, and agents are not allowed to interfere with Blizzard's operations.

At that time, none of the domestic online game companies had independent computer rooms and all rented servers from others. Wanting to represent World of Warcraft meant spending a lot of money to buy servers. In addition, an agency fee of no less than 10 million US dollars was paid to Blizzard every year.

.

Someone calculated an account and found that for an independent computer room with an agency fee of more than 10 million, 15% of the profits would be shared. In the end, only 45% of the profits would fall into the pockets of the agents, and Blizzard took away the majority.

Even so, the agency rights for World of Warcraft are still highly sought after. More than 25 online game companies in China participated in the competition, with 8 companies left in the second round and 4 companies left in the third round.

The final winner was Boss Zhu. He won the four-year agency rights for World of Warcraft at a high price of US$13 million, 22% profit sharing and US$70 million in independent computer room construction costs. The industry said Boss Zhu was crazy.

If you include the early promotion costs of the game, Ninetowns spent nearly 100 million US dollars on a World of Warcraft.

The9 obviously did not have US$100 million in cash on its books. In order to make money, The9 accelerated its listing plan. Eight months after acquiring the agency rights for World of Warcraft, it successfully landed on Nasdaq and became the "No. 1 Chinese online game stock."

, a total of US$103 million was raised from the listing.

A big gamble is a big gamble.

Once it fails, bankruptcy is certain.

In fact, Zhang Yang also had a headache. When he knew that Blizzard had gathered many Chinese game companies, he knew that it was impossible to get a bargain!

I guess the other party is also waiting for a price.

Fucked.

But what can Zhang Yang do?

If you want to win the agency right of World of Warcraft, you must pay no less than 13 million US dollars, 22% profit sharing and 70 million US dollars in independent computer room construction fees.

The 22% profit share is a bit too much, and Zhang Yang doesn't want to pay so much.

Zhang Yang remembers very clearly that the annual revenue of World of Warcraft in China is no less than 2 billion U.S. dollars. How could he see so much money going to Blizzard?

One hundred million US dollars plus 10% share rights.

I don’t know if the other party will agree.

Just don’t agree to continue to increase the price. In short, it is absolutely impossible to give the other party more than 15% of the share.

Soon, Zhang Yang met Oliver Norman.

When he saw Zhang Yang, Oliver Norman didn't expect that the boss of the game company would be so young?

Hui Feng Games, Oliver Norman has never heard of it.

"Mr. Zhang, I believe you are aware of the current situation. You have many game companies from China, all waiting for our news." Oliver Norman looked at Zhang Yang with a smile on his face.

This guy's meaning is already very obvious, don't waste your breath, just make an offer.

It's so special, it's like he's been eaten up.

Zhang Yang was very depressed.

Damn it, I am really eaten up by this guy.

He is bound to win the agency rights for World of Warcraft.

"USD 200 million, five-year agency rights for China." After thinking about it, Zhang Yang directly gave a price.

This price is not low, and Oliver Norman was startled after hearing this.

Two hundred million US dollars, can this guy come up with it?

This is not a small amount.

He had some doubts.

"Mr. Oliver Norman, if you can, you can pay now." Zhang Yang strengthened his confidence.

If this guy really wants to agree, he will definitely pay immediately.

US$200 million to buy the five-year agency rights of China is a great deal.

"Mr. Zhang, I'm sorry, we won't sell all the agency rights." Although Oliver Norman was very tempted, he still didn't want to sell the ownership rights.

"That's okay. I'll give you a 10% share of the US$30 million agency rights, and US$70 million to build an independent computer room."

Zhang Yang once again named a price.

Although he was disappointed, Zhang Yang also knew that Blizzard would not sell the Chinese agency rights.

Naturally, we can only settle for the next best thing.

"no.

Mr. Zhang, the price you gave is indeed very high, but there is someone who bids no less than you." Oliver Norman did not hide it.

As for who he was talking about, Zhang Yang naturally knew it.

Boss Zhu.

Boss Zhu has been acting as agent for four years, but he wants five years.

"The agency fee of US$50 million is the limit we can bear. If Oliver Norman is not satisfied, there is nothing we can do!" Zhang Yang said with a wry smile on his face.

In fact, he was pretending.

He wanted to make it clear to Oliver Norman that this was the limit they could bear.

After hearing this condition, Oliver Norman also began to think deeply.

To be honest, Zhang Yang is the company that gives the most.

If this guy can really come up with so much cash, it would be okay to cooperate with him.

That boss Zhu can't afford so much cash, which is why Oliver Norman doesn't want to cooperate with him...