From retail to global domination

At the airport, just as Zhang Yang and Zhang Qian were preparing to board the plane, they received a call from Li Ying.

Li Ying is here.

Well, Zhang Yang, who originally planned to leave, stayed.

In the future business landscape, Li Ying occupies a very important position, even surpassing Ye Xinyi.

Although Ye Xinyi will become the general manager of Huifeng Group in the future, her ability is far behind Li Yingyi, which cannot be erased.

Li Ying also relied on her own development. Her family situation can only be said to be better than most people, but she has not yet reached a particularly wealthy level.

By relying on oneself, one can gain a foothold in the beautiful country, a place that only values ​​profit, and even become a senior executive of the company. This is a manifestation of ability.

Would it be easy to be a woman who can make Lao Ma visit the thatched cottage three times?

Therefore, since Li Ying is here, Zhang Yang must take time to receive him even if he is busy.

With Li Ying, he can expand boldly with confidence. Even if he fails, there will be someone to wipe his ass.

Although she has never worked with Li Ying before, Zhang Yang believes that she can do it.

This can be regarded as a silent tacit understanding.

At this time, Li Ying was also at Shencheng Airport.

She dialed Zhang Yang's number after getting off the plane.

Li Ying was also a little surprised after the call was put through. Unexpectedly, Zhang Yang was also at the airport?

Five minutes later, the two parties met at the airport pick-up port.

"Welcome to Shencheng." Zhang Yang said with a happy smile on his face.

Looking at Zhang Yang with a child-like smile, Li Ying asked doubtfully: "Are you planning to go out?"

She is not stupid. Zhang Yang is behind a bodyguard holding luggage, and she is at the airport at this time. What is she doing if she doesn't go out?

"Well, but since you're here, the time has been delayed." In order to express his respect for Li Ying, Zhang Yang told the truth.

"oh?

Do I have such a big reputation?" Li Ying's pretty face also showed a smile.

"A must."

"Where is this going?"

"Yangcheng.

The Huifeng mobile phone is ready and is going to be launched on the market. Let's go over there and have a look." Zhang Yang did not hide it. Li Ying will become the deputy general manager of Huifeng Group after he comes, and he will let her know sooner or later.

"Huifeng Mobile?" Li Ying didn't know that this young boss was even involved in the mobile phone industry.

"Um.

Huifeng mobile phone will be the top priority of Huifeng Group in the future. I have invested almost 300 million US dollars in it so far, and I will invest more in the future, and it may become the industry in which the entire Huifeng Group invests the most."

Since Li Ying has been hired as the vice president of the group, there are certain things that must be known to her so that she can formulate some strategies and have some tendencies.

As for Huifeng Mall, in Zhang Yang's opinion, this business genius can't handle it at all.

Not many people can become geniuses in the business world, and Li Ying is one of them.

"Can I go and have a look?" Hearing that Zhang Yang attached so much importance to the mobile phone industry, Li Ying was curious and wanted to take a look.

Since this person has invested so much in the mobile phone industry, he should have achieved some results, right?

And she was also curious about the performance of Huifeng's newly developed mobile phone.

Whether a mobile phone can be promoted successfully is one thing, but quality and style are also important.

"Okay, but Huifeng Mall needs you more now!" Zhang Yang was also helpless.

It has been half a year since Huifeng Mall went online, but there is still no big progress, and it is getting further and further away from Taobao. Can he not be anxious? If this continues, he will not even be able to see his tail!

Zhang Yang was very depressed.

But what can he do.

He didn't know much about Huifeng e-commerce, it was worse than Guanshan, and he had no idea of ​​taking over it himself.

If it's in your own hands, it's better to let Guan Shan continue to manage it.

"Boss, I have read Huifeng Mall's policy. To be honest, if you continue to follow this policy, you will only get further and further away from Taobao." Li Ying said directly when she heard that Zhang Yang was Taobao together.

"Why?"

Zhang Yang is a little curious, why is Li Ying so unfavorable to Huifeng Mall?

Moreover, he would be pushed further and further away from Taobao, which made him a little unconvinced.

This policy was quite successful in later generations, but why was it worthless when it came to Li Ying?

Maybe she could see what Zhang Yang was thinking, so she continued with a smile: "Boss, according to Huifeng Mall's development ideas, it may be okay in developed areas of Europe and the United States, but have you forgotten where this is?

China.

China's economy is indeed recovering, but it is still recovering. The most important thing is that the people's monthly salary does not seem to be much. What they want to buy are high-quality and low-priced products, not so-called genuine products.

Both genuine and imitation products can be used equally. How many people will buy the genuine product?

As for the so-called food and drink, how many people will buy it online?

Huifeng Supermarket is just a supermarket, mainly selling food and drink, not many daily necessities.

This is also the reason why Huifeng Mall cannot compete with Taobao.

Of course, there is another point. Huifeng Mall is headquartered in Shencheng, but Taobao?

Zhejiang Province is the largest small commodity city in the world. How can we surpass it?

Even if I take over, I won't be able to surpass them. I'm thankful that I won't be left too far behind by them!" This somewhat boosts others' ambitions and destroys her own prestige, but that's the fact. What can she do?

It can be said that Taobao occupies the right time, place and people, and has gathered all the necessary conditions for success. Others cannot copy the success, unless Zhang Yang also moves his headquarters to Yuyi, but can Zhang Yang move?

Obviously unrealistic, which is why Huifeng Mall can never compete with Taobao.

Even if many people in later generations become rich, many people will still buy counterfeit products because they are cheap.

A piece of clothing costs hundreds of dollars, but the free ones only cost tens or even hundreds. Even a pair of jeans costs more than ten yuan. There are also many products. These products in two-yuan stores, five-yuan stores, and ten-yuan stores are all compulsory.

Taobao occupies this strategic location. Who can do it?

Look at those e-commerce companies in later generations. Even if they are as powerful as electronic dogs, they have not surpassed Ali. This is the reason.

In short, all factors have restricted the development of Huifeng Mall.

Before he came, Li Ying had some understanding of Huifeng Mall, and even the reasons for its failure.

Since Zhang Yang has made himself the general manager of Huifeng Mall, he must attach great importance to e-commerce. It is normal to understand it first. It is one of Li Ying's creeds not to fight an uncertain battle.

As for Huifeng Supermarket, Huifeng Real Estate, and Huifeng Electrical Appliances, let’s learn about them by the way.

Time is short, even if you are a genius, you cannot understand everything, so take your time.

Being able to understand a department in a short time is already very impressive, but she found out all the shortcomings of Huifeng Mall in a few days. At the same time, she warned Zhang Yang that it was impossible to surpass Taobao. The right time, place and people

Not on their side.

After hearing Li Ying's analysis, Zhang Yang was a little frustrated.

Can’t surpass Taobao?

What the hell!

His biggest dream is to defeat that man.

Zhang Yang is a reborn person, and that man has a great influence on him. He does not put any businessman in China in his eyes, but that one. Even though that man is still weak now, Zhang Yang knows very well that sooner or later he will rise.

When the storm comes, no one can stop the heart that refuses to be ordinary.

"Then what do you think we should build a small commodity city in Shencheng?" Zhang Yang asked weakly after thinking for a moment.

He is unwilling to do so.

The biggest goal of developing e-commerce is to surpass that person.

"What do you think, boss?!

Relatively speaking, which city has better transportation: Shencheng or Zhejiang Province?

The place where the Compulsory Commodity City is located is one of the three major logistics centers in Zhejiang Province. They have well-developed transportation. If there is no perfect transportation mechanism, no matter how many commodities are there, no one will be able to see them, and they will not be shipped out.

Obligatory logistics will also provide convenience to merchants, which is why many merchants have gathered in obligatory logistics. At the same time, their logistics to foreign countries is also very convenient.

Therefore, many foreign businessmen will go there to stock goods, and Yiwu Commodity City has developed and become the largest small commodity export base. These conditions are not available in Shencheng!

Another point is that voluntary work developed relatively early, and it is difficult to copy!" As a business genius, Zhang Yang spent a lot of money to hire her, and her abilities are absolutely perfect. She can often answer questions that Zhang Yang raises immediately.

"This..." Zhang Yang was also helpless.

Speechless.

"Boss, the investment in building small commodities is not small. The current Huifeng Group's funds seem to be unable to circulate."

Well, Zhang Yang was hit again.

really.

At present, he has no extra funds to invest.

Speechless.

"So is there really no other place in Liao Province where a small commodity city can be built?" Zhang Yang still didn't intend to give up.

Once the small commodity city is built, it can bring him huge benefits. If it can, how can he give up?

Moreover, labor costs here are relatively much lower than in the south.

"have."

"Where?" After hearing Li Ying say yes, Zhang Yang asked excitedly.

"Tuhe."

"Tuhe?" Hearing this, Zhang Yang was a little surprised, but then he was relieved.

That's right, the only city in Liao Province that is qualified to build a small commodity city is Tuhe. It is not far from Shencheng and has relatively developed transportation. Most importantly, it has a port and an airport.

Although the airport is still small now, it can be upgraded.

Once developed, airport upgrades are inevitable.

If a railway to Europe is being built by then, that would be even better.

In fact, it is not impossible to build a railway line from Tuhe to Russia and Germany.

But that’s for the future, he doesn’t have this ability yet!

The investment in building a railway is not small, not to mention that it is a railway that crosses many countries. It is hard to say whether it can be built.

If the economy allows it in the future, it will be okay.

"I understand, let's go to Huifeng Mall first." Now that Li Ying has found the reason for the poor management of Huifeng Mall, I believe there should be a way to solve it.

"Boss, the most important thing in Yiwu is the developed logistics industry." Li Ying nodded Zhang Yang again.

Logistics is developed.

This is the most important thing.

In her opinion, Tuhe is very suitable for building a logistics base because there is a port there.

Taking over Huifeng Mall, how could you not know about Huifeng Logistics?

She also agrees with Zhang Yang's idea of ​​developing logistics. This is a trend, especially for China, which has such advantages.

Because China has a large population, this is an advantage.

In addition to Huaxia, Asan is also suitable for developing logistics, but Asan is lazy and has never been able to develop.

Also, Ah San is different from China. China has a vast territory and rich resources. In this regard, Ah San cannot do it.

"Logistics, Tuhe?" Sure enough, Zhang Yang knew that it was worth it to spend so much money to hire Li Ying.

Tuhe Logistics Base is pretty good.

With Tuhe as the center, we will develop a small commodity city and a logistics base. Because Tuhe has a port and is an international trade port, it has all the factors to become a logistics base.

In this case, how could Zhang Yang let it go?

When funds allow, he will not give up.

The two of them came to Huifeng Mall with their own concerns. When they saw the boss coming, Guan Shan greeted him with a smile on his face.

When he saw Li Ying next to Zhang Yang, he knew who this person was.

Li Ying, the new general manager of Huifeng Mall!

Well, even though he knew that he was not capable, Guan Shan still felt a little uncomfortable at this moment.

After all, he was the general manager of Huifeng Mall before!

"Boss." He closed the door and stepped forward to say hello.

Even if Zhang Yang takes away his position as manager, Guan Shan will not leave. He is still in charge of the technical department.

If you really leave, even if you go to another company, you will just be an ordinary technician. Guan Shan knows this very well.

When Du Niang acquired hao123, Guan Shan chose to stay because he didn't want to be an ordinary technician there.

This is still the case today.

"Mr. Guan, this is Mr. Li Ying and Li, you will become colleagues in the future." Zhang Yang introduced.

He also knew that Guan Shan might be a little embarrassed in a short period of time, but he had to adapt slowly, and there was nothing he could do to solve it.

If this guy is good, he won't change people!

"Hello, Mr. Li, please take care of me in the future." Guan Shan said politely.

"Mr. Guan, I'm new here and there are still many things I don't understand, so please take care of me.

If there is anything wrong, be sure to point it out and I will correct it." Li Ying didn't know Guan Shan very well. They would have to work together frequently in the future, and the relationship should not be too tense.

Zhang Yang came to her to develop Huifeng Mall, not to engage in infighting. Li Ying had no intention of engaging in infighting with Guan Shan. She was still a senior executive of Huifeng Group.

The current manager of Huifeng Group is Zhang Yang. She is the deputy manager. She is below one person and above ten thousand people.

Even Ye Xinyi, who has not taken office, must listen to her now.

Is she fighting for power with a head of the technical department?

Totally unnecessary.

And it's unclear how long she can stay at Huifeng Mall.

When Huifeng Mall develops, I'm afraid she will leave, although she has shares in Huifeng Mall.

Guan Shan felt a little uncomfortable at first, but seeing Li Ying being so polite made him feel better.

"Mr. Guan, please explain to Mr. Li." Li Ying still has some emotional intelligence. With these two words, Guan Shan didn't reject her so much.

"Okay." Then Guan Shan and Li Ying handed over.

In fact, there is nothing to explain. To put it simply, he has not achieved anything in Huifeng Mall.

After listening, Li Ying immediately found the person in charge of investment promotion.

Learn from Taob, open the mall, free of charge, and any business community can enter.

The person in charge of investment promotion looked at Zhang Yang with some embarrassment.

This seems to be inconsistent with the policy stipulated by Zhang Yang. What should I do? Should I implement it? After all, the boss is still around!

Li Ying naturally saw the actions of the person in charge of the investment promotion, and she also looked at Zhang Yang.

If Zhang Yang doesn't delegate power, she will be disappointed and may leave.

That's right, leave.

A boss who doesn't know how to delegate power will have limited achievements.

Moreover, the current policies of Huifeng Mall are really not suitable for development.

"From now on, she will be the general manager of Huifeng Mall, and everything will be subject to her orders." After thinking for a moment, Zhang Yang gritted his teeth and said.

Since you have invited this person here, you must trust him.

"Okay boss." The person in charge of investment said quickly.

It seems that the boss trusts Mr. Li very much, and he must not disobey Mr. Li's orders in the future.

After the person in charge of investment promotion went down, Li Ying looked at Guan Shan and said: "Mr. Guan, the technical department will screen it and turn Huifeng's own products into self-operated products.

Self-operated products can be guaranteed, but the authenticity of self-operated products is not guaranteed. Of course, this cannot be expressed directly. Consumers will feel uncomfortable when they see it, and if they feel uncomfortable, they will turn around and shop for goods. We can't subsidize the enemy."

Li Ying looked at Guan Shandao with a smile on his face.

"Okay, Mr. Li." He also understood what happened just now. Zhang Yang was planning to delegate power to Li Ying. In this case, Li Ying's order would of course be carried out.

Although there are some differences between this person's policies and the boss's.

sharp!

Zhang Yang looked at Li Ying and praised.

Business geniuses are just different.

This can be regarded as a routine for electronic dog operations in later generations. Unexpectedly, Li Ying used it in advance.

So far, this method is pretty good.

"By the way, tell the investment department that you don't have to pay any fees to open a store in Huifeng Mall." Li Ying quickly asked.

In the past, Zhang Yang used it for a fee, so not many stores came to Huifeng Mall.

There is no charge on Taobao, but there is charge on Huifeng Mall. You can imagine the result.

Zhang Yang was also depressed.

Didn't he want to formalize it? Unfortunately, he forgot one thing. It's 2004 now, not 2022. The gap is too big!

economic disparity.

This gap cannot be bridged.

Now the salary for working part-time is about 500 yuan a month. In 2022, the number of employees in the company exceeded 3,000 yuan, which is very small. Some are 5,000 yuan, and some are tens of thousands.

The consumer base has been boosted, but that’s not possible now.

It’s already awesome to be able to carry a bag at this time, but do you still care if it’s real or fake?

Just be cheap.

Those who pay the fees are all genuine merchants, and the prices of genuine merchants are not cheap. At this time, the group of people who buy things online are all looking for high quality and low price. Who dares to buy genuine products online?

Therefore, several genuine merchants who paid fees regretted it later.

It’s depressing enough to pay the fees and not be able to sell the items.

"But... we charge fees!" Guan Shan said depressedly.

He has charged a fee, but what if he doesn’t?

"Take it back to others.

Also, when opening up an area, the genuine product guarantee area, these merchants must ask for a deposit. If they sell fake goods, they will pay ten for every fake product. There is no charge for now. It is a trial operation." After thinking about it, Li Ying continued.

This move of hers can be regarded as solving the previous problem, and the money will be returned.

If these merchants want to enter the genuine product protection area, they must pay a deposit, and they will pay ten if they are fake.

Although it is rare to buy genuine products on the Internet, there are no birds in the forest.

In this case, if a genuine product guarantee area is really going to become popular, they will charge for it. Since it is a trial operation now, don't they have the final say on when to charge?

Well, this woman really has left out everything!

What can Zhang Yang say? Support!

"By the way, are we free of charge for logistics?" Zhang Yang asked with a bit of toothache.

"Is Taobao free?" Li Ying asked.

"There is a fee." Zhang Yang replied.

At present, Taobao Logistics does charge fees, and this is not a lie.

"We're free.

It’s not free forever, it’s free for five years first.” After thinking about it, Li Ying said.

If you want to seize the market, the logistics industry must be free. It may require more initial investment, but there is no way around it.

At this time, Huifeng Mall has no blood-forming ability, and Zhang Yang still needs to invest!

The investment is not small, and he is a little stressed!

Zhang Yang knew very well how much money was invested in Taobao in the previous life. Not counting Giant Sun, Yahoo also invested one billion U.S. dollars.

Zhang Yang currently lacks funds, and the thought of investing so much makes him feel distressed.

Perhaps seeing what Zhang Yang was thinking, Li Ying looked at Zhang Yang with a smile and said, "Didn't you say you would invest tens of billions? Why, are you feeling distressed?"

"No, no, just make the decision." It doesn't hurt to say that.

You would be a fool to say you don't feel sorry for me.

All industries that Zhang Yang invests in can quickly see the money back, but Huifeng Mall may not see it in a short time!

Zhang Yang knows very well that within ten years, Huifeng Mall will not bring him any benefits.

Unless listed.

He doesn't want to go public so soon.

Lao Ma's first listing was quickly delisted, and its second listing was on Nasdaq.

Zhang Yang doesn't want to imitate this person.

When the Hong Kong stock market was delisted, Lao Ma was often scolded by those in the Hong Kong stock market.

A lesson from the past.

Therefore, Zhang Yang does not plan to go public early, but it will be in 2014 or 2015.

Zhang Yang's heart bleeds at the thought of investing ten years or more.

"It will be operated for one year first, and then the advertising space will be sold. Whoever provides more funds will have the product ranked first." There is no charge, but advertising fees are charged.

As long as the product sells well, businesses will not skimp on advertising expenses.

This can be considered a change of direction charge.

Zhang Yang's eyes instantly lit up when he heard this. Why didn't he think so much before?

Well, compared to Li Ying, he is really inferior!

This must be acknowledged,

Listening to Li Ying passing on the orders one by one, others began to execute them.

Li Ying didn't go anywhere or rest all morning, and kept promulgating new measures.

She had been on a plane for nearly fifteen hours.

Zhang Yang admires this professionalism. No wonder he is successful. It is not accidental.

Capable and dedicated.

It wasn't until one o'clock that Li Ying was empty. During this period, Zhang Yang had been sitting on the sofa.

"Aren't you tired?" Looking at Zhang Yang sitting there drinking tea, Li Ying asked with a smile.

"You are not tired, how can I be tired?

Why don't you go back and take a rest? You've been on a plane for fifteen hours." Zhang Yang looked at Li Ying with concern.

He didn't want to tire out one of the company's generals.

"I'm not tired, I'm used to it.

Why, on my first day here, you didn’t ask me to treat you to a nice meal?

I haven't been back to China for a long time, and I miss the local food very much." Li Ying looked at Zhang Yang and said with a smile.

"No problem, what do you want to eat?" A meal is really nothing to Zhang Yang. Even if Li Ying doesn't say anything, Zhang Yang will invite it. He must invite it for the reception banquet.

"Forget about those big hotels, it's better to stay in some special hotels." After thinking about it, Li Ying said.

She has had enough of the food in five-star hotels, and now that she is back in China, she naturally wants to eat specialties.

"Are there any taboos? Do you eat beef and mutton?" Zhang Yang asked after hearing about the specialty.

"No taboo, no problem."

"Let's go, let's take you to a good place." Zhang Yang stood up with a smile, and Li Ying also stood up and followed him out.

She has explained everything about the company, and those guys can just carry it out.

Of course, it will take a few days before it can be fully implemented, and the technical department needs to develop the page.

Li Ying is not in a hurry.

The two of them left the company and came to Zhang Yang's car.

Rolls-Royce Phantom.

I didn’t expect this young boss to be so high-profile, riding in a Rolls-Royce Phantom?

"How is this car?" Zhang Yang asked with a smile, looking at Li Ying beside him.

"Of course, how about a Rolls-Royce Phantom?" Li Ying has also studied luxury cars, and she also likes luxury cars.

Zhang Yang also knew that Li Ying liked luxury cars, so he smiled and said, "Since you like it, I'll give it to you."

A luxury car is really nothing to Zhang Yang.

The Rolls-Royce Phantom is only 10 million, and 10 million to buy Li Ying's home is worth it.

Li Ying looked at Zhang Yang with wide eyes and surprise.

Give it to her?

This car costs tens of millions, is Zhang Yang so generous?

"This car is old. I'll give you a new car when the time comes." After thinking about it, Zhang Yang said.

Since you are giving it away, of course you have to give it a new one.

"Isn't this... bad?" This gift was too expensive, and she was hesitant to accept it.

"There's nothing wrong with it, it's just a meeting gift." Zhang Yang looked at Li Ying and said with a smile.

"Thank you." Since Zhang Yang said so, Li Ying was not polite.

A luxury car that she believes is worth more than a Rolls-Royce Phantom.

Half an hour later, the car arrived at a shop. As soon as he entered the house, Zhang Yang shouted: "Boss, come here with two sheep heads to pick up cow and sheep bones."

"Okay."

In the last life, Zhang Yang often came to this store, but this is the first time in this life.

"His food tastes good, you can try it later." Zhang Yang looked at the curious Li Ying with a smile on his face and said...