From retail to global domination

On July 25, "Transformers" will be released simultaneously worldwide.

It can be said that many people are looking forward to the global release of "Transformers" this time.

I have to say that the IP of "Transformers" is indeed very big.

With the publicity and reputation, more and more people are looking forward to it.

Even in China, many people went to the cinema, which had never happened before.

After knowing that this movie was shot by Zhang Yang and that such a large investment was made, the people born in the 60s, 70s, 80s, and even the children born in the 90s were looking forward to it very much.

People born in the 2000s are too young, the oldest is only five years old. If their parents don’t take them with them, they don’t have the concept of watching movies.

On this day, Zhang Yang took Ye Xinyi to the theater, waiting for the premiere.

At this time, the cinema was almost full, which surprised both Zhang Yang and Ye Xinyi.

What's going on?

When did the domestic movie environment get better and so many people came to the theater?

Although it wasn't full, it was still close to being full by a few people.

They just found a movie theater at random this time, so what will happen to other movie theaters?

I guess there won’t be many fewer people than this cinema.

In this case, what will happen to the box office?

Both of them were looking forward to it.

Especially Zhang Yang, based on this attendance rate, can he enter the domestic entertainment industry in advance?

After thinking about it for a while, Zhang Yang finally rejected the idea.

Now is not the time.

Nothing can be seen from a movie.

"The reason why Transformers is so popular is the combination of many factors.

The IP of "Transformers" itself is huge, coupled with Zhang Yang's blessing and media manipulation, plus it is a foreign film, that's why it is so popular in China. The next film will not work if there are no factors in it.

Therefore, it is not suitable to enter the domestic film and television industry now.

Unless the wages of all companies are in line with those of Huifeng Group, including civil servants and public servants, these talents are the main force of consumption.

Just point out how many people can go to the movies.

Therefore, China today is still not suitable for developing the film and television industry, otherwise even Zhang Yang will die miserably.

Just as the two were thinking about things, all the lights in the theater were turned off. Everyone knew that this meant that the movie was about to start. At this time, many people also calmed down, waiting for the movie to start.

Zhang Yang and Ye Xinyi also looked at the big screen. No, there was a secretary and bodyguards guarding them.

Movie theaters are the most unsafe place, so Zhang Yang must take precautions.

Soon, the big screen lit up and the movie started.

Megatron came to the Earth in search of energy blocks. At the North Pole, he was strongly disturbed by the magnetic field and was accidentally frozen under the ice.

Well, if Megatron had known this would be the result, he would never have gone to the North Pole!

Later, with the help of scientists who accidentally fell into the ice valley, Megatron scanned the information about the energy block onto the scientists' glasses. Megatron was secretly transferred by the US military to a secret base beneath the Hoover Dam. This secret

Only the seven-member military team composed of successive G ministers knew.

At the same time, Roadblock helped his partner to sneak into the special plane Air Force One, and learned through the computer that to find Megatron, he must find the pair of glasses belonging to the Witwicky family, and its current owner, Sam Witwicky,

As a result, Qi became the target of the "Decepticons".

Sam is a high school student with an unsatisfactory life. No one in the school believed his story about the history of this pair of glasses. Disappointed, Sam put the glasses up for auction online, but they never aroused the interest of buyers.

At the end of the film, with the cooperation of the human army, Sam inserted the energy block into Megatron's heart at the critical moment, but Jazz unfortunately died in this battle. Sam's good friend Bumblebee was also severely injured. Megatron

Tian's mechanical body was sunk into the sea

At the end, the damaged energy block also returned to Optimus Prime's hands, but the story is not over yet. Starscream, who escaped from the battle, flew back to the planet Cybertron. He will regroup with other "Decepticons" and wait for an opportunity to return to Earth.

, another battle with the "Autobots".

All the actors in this movie are similar to the previous one, except that the heroine has become Scarlett, but with Scarlett's appearance, she can completely control the protagonist.

Especially Scarlett's figure is hard to forget for many people after seeing her.

Part of the 144-minute movie was cut when it came to China.

Very normal.

Some clips are difficult to pass censorship in China.

After all, the cultures of Beautiful Country and China are different.

After the movie ended, many fans were still unsatisfied. It was so enjoyable, especially "Transformers" are all very real. I didn't expect that computer technology has become so advanced now!

In fact, the special effects of "Transformers" are all computer-generated, otherwise how could it be so realistically shot?

In order to promote the film well, Huifeng Film and Television has signed agreements with more than 200 companies in more than 70 countries. In order to convince these countries, Huifeng Film and Television has spent huge manpower and material resources!

But fortunately, the result is good.

Not to mention, the computer model of Optimus Prime in the film is composed of 10,108 parts.

The subtitle of the film is "Their War, Our World", which originally belonged to "Aliens vs. Predator". Later, because the film was changed to "No matter who wins...we all lose" when the film was released, it happened to be included in "Aliens vs. Predator".

Transformers are available for immediate use.

In order to color a CGI picture in the film, it took the animators from Industrial Light and Magic 38 hours, which broke the record set by Weta Studio!

In short, in order to increase the influence of the film, Huifeng Film and Television Company spent a lot of money behind the scenes.

Fortunately, these results are very good, so there is no need to guess what will happen next at the box office.

However, Huifeng Film and Television can not only make this amount of money, but also peripheral products, such as dolls and toys.

Well, Huifeng Film and Television did not get all the peripheral development rights, but jointly developed with Hasbro. After all, toys and dolls need to be designed by others, right?

"It's not bad, at least it didn't disappoint me." After the film ended, Ye Xinyi stood up and said with a smile.

"Is it just that you are not disappointed?" Zhang Yang looked at Ye Xinyi and asked.

"What if?

To be honest, in my opinion, this movie is not as good as your first two. The only highlight is the special effects, but there are too many special effects, which makes people feel dizzy." Ye Xinyi gave a very fair answer.

evaluation.

Well, Zhang Yang knows this too.

"Transformers is just a commercial movie and cannot express anything, so what Ye Xinyi said was not as good as the first two movies, and he did not refute it.

But whatever, young people can watch it if they like.

Today's young people just want to watch and have fun.

After leaving the theater, the three of them found a place to eat, and then returned to the company. The day passed quickly, and the box office was also counted.

The box office of "Beautiful Country" on the first day exceeded 90 million U.S. dollars, the European box office was 40 million U.S. dollars, and the global box office, excluding China, was 60 million U.S. dollars.

In other words, the global box office, excluding China, totaled 190 million US dollars.

And China's box office on the first day exceeded 70 million.

70 million, many media reporters went crazy.

Although it is not comparable to the beautiful countries of Europe, 70 million is not a small amount.

You know, so far, "Transformers" has set a box office record in China!

At the same time, many people think that Chinese movies are about to rise, and the box office will be there.

Well, many Chinese media are excited. How can we not be excited?

This is a big event.

One of the reasons for China's box office slump is that China's economy is not good and people have no money. At the same time, piracy is rampant. Since you can watch movies for free, why should you pay to watch them? Isn't it stupid?

At this time, whether it was movies or songs, copyright was not taken seriously, and supervision was not strong enough.

There is no way, China's economy is not doing well, and supervision is turning a blind eye.

But under such circumstances, the box office of "Transformers" on the first day exceeded 70 million, which had to shock the media.

I was really shocked.

It seems that Chinese cinema is about to rise.

If this is the case, they would also like to hear it.

Many reporters even wanted to interview Zhang Yang and asked if this heralded the rise of Chinese cinema.

Originally, Zhang Yang didn't want to participate in such an interview, it was pointless.

However, Ye Xinyi still suggested that he deal with the media more to increase his exposure and reputation.

Currently, Zhang Yang has not interacted with the media for a long time, and there are very few reports on him on the Internet. This is not a good sign.

The reason why Huifeng attracts public attention is entirely related to Zhang Yang. At the same time, he is also an idol among teenagers. Many fresh graduates want to join the idol's company.

This is important.

You need to know, what does the development of an enterprise rely on?

Talent, lots of talent.

These fresh graduates will become the backbone of the company after a few years of training. Huifeng needs more such fresh blood.

Therefore, Ye Xinyi felt that since the media came to her door, why not accept their interview? This would also increase the exposure and allow Huifeng Group to attract more people's attention.

Well, Zhang Yang decided to adopt Ye Xinyi's idea.

As a reborn person, he has seen too much personal heroism.

Big Horse, Little Pony, Rebus, Big Qiangzi, and many, many more.

The louder the reputation, the bigger the company. In this case, Zhang Yang doesn't mind taking this step in advance.

So he accepted interviews with the media.

When they learned that Zhang Yang had accepted their interview, these reporters were extremely excited.

How long has it been since Zhang Yang was interviewed by them?

No, it seems that Zhang Yang did not accept their interview from beginning to end.

They have been reporting on Zhang Yang because Zhang Yang has traffic.

No reporter or editor has trouble with traffic, and they are no exception.

Traffic is money.

There was no reason for them to be unhappy when they heard Zhang Yang being interviewed by them.

Everyone is waiting for Zhang Yang to appear.

At this time, there were still many reporters rushing towards the Huifeng Group headquarters. Of course, there were many reporters and editors from other places who couldn't make it, and they were very disappointed.

What a great interview opportunity it was. What a pity that I missed it like this!

Huifeng's headquarters specially designed a hall for holding press conferences. At this time, more than a hundred editors and reporters were waiting, waiting for Zhang Yang to appear.

At ten o'clock, Zhang Yang showed up on time, wearing a suit and leather shoes.

Normally, Zhang Yang only wears sportswear, because sportswear is comfortable to wear, and at his level, he wears the same clothes, but this time he still wore a suit.

Zhang Yang's appearance immediately made the scene lively.

He is already handsome in a flamboyant way, and when he puts on a suit, he looks even more energetic and handsome.

Many female reporters even had peach blossoms in their eyes and wanted to pounce on her.

But they are still trying their best to control it.

"Mr. Zhang, what do you think of this box office hit? Does this herald the rise of China's film and television industry?"

"Mr. Zhang, what do you think is the future path of Huaxia Film? Will it get better and better in the future?"

"Mr. Zhang, you are so handsome, do you have a girlfriend, and what type of girl do you like?" Obviously, the person asking this question was a beautiful female reporter.

Hearing this question, Zhang Yang smiled slightly and said: "This is personal privacy and it is not convenient to answer.

As for the first two questions, I guess everyone wants to know, right?"

After saying that, Zhang Yang looked down.

Sure enough, these reporters all nodded, which was also the purpose of their interview with Zhang Yang.

Many people want to know whether this heralds the rise of China's film and television industry.

Because the box office of "Transformers" this time is so abnormal, 70 million, breaking the box office record of Chinese movies. I believe that after today, the box office will exceed 100 million, and the final box office should exceed 500 million.

This is 500 million.

Previously, the box office of "Golden Jacket" filmed by Lao Mouzi only exceeded 100 million, while "Transformers" took only two days to reach over 100 million.

That's why they are extremely excited.

"First of all, I didn't expect that China Box Office would be a big hit. This exceeded my expectations. In my opinion, China Box Office would not exceed 30 million, but I didn't expect it to be a surprise.

Secondly, this is not replicable.

It’s not about how long “Transformers” lasts, but the many factors that made “Transformers” a box office hit.

Of course, the biggest factor here is IP.

I don't need to mention how big the IP traffic of "Transformers" is. I believe everyone sitting here knows it.

Second, this Hollywood movie was invested by me. To be precise, it was invested by Chinese people. Everyone sees it not as me personally, but as a Chinese person.

The IP combined with my identity as a Chinese made it a box office hit.

So, as a Chinese, I am very proud, very proud. It is my identity that has created a box office of 70 million.

Everyone should understand what I said here.

Chinese films still have a long way to go. It is too early to rise. The most important factor is that China’s economy does not allow it yet.

After talking for a long time, no one had any money.

Who doesn’t want to watch genuine movies if they have money?

Everyone knows that watching genuine movies is a kind of enjoyment, but when it comes to eating and enjoying alone, people will also choose to eat with a full stomach."

After saying a lot, Zhang Yang is not optimistic about the current development of Chinese movies, even if it is a box office hit this time.

Many reporters and editors were disappointed after hearing this.

Is it really as Zhang Yang said?

I really think so.

I didn’t think about it so much before, but I was stimulated by the box office!

"The second question is, will Chinese movies get better and better? My answer will be..."