From retail to global domination

"Sanlitun?" Looking at this location, Wen Ruolan was a little confused.

At this time, Sanlitun's economy was very different from other areas, and she didn't understand why the boss would choose this place.

Although she was confused, Wen Ruolan knew very well that her boss would not explain it to her, and she would execute the decision he made unconditionally.

Among the entire senior management of Huifeng, only Li Ying has the right to question Zhang Yang's decision. If Zhang Yang still insists, Li Ying will not stop him.

Because no matter how unreasonable it is, the decision made by Zhang Yang is correct.

In a previous life, in 2008, Taikoo Li invested in Sanlitun.

The Taikoo Li project is Swire Properties' first commercial complex completed and opened in mainland China.

At that time, Taikoo Li Sanlitun was characterized by openness and low density, with 19 buildings distributed in two adjacent retail areas in the north and south.

From the perspective of architectural features, the design of Taikoo Li Sanlitun is inspired by the "hutong lanes" and "siheyuan" of the old imperial capital, with a block-style, multi-channel, and multi-entrance spatial form.

However, this form was not favored by people in the industry at the time.

But time can prove everything. Even in the coldest season in the imperial capital, there is no shortage of fashionable men and women dancing among the neighbors in Sanlitun.

For more than ten years, Taikoo Li Sanlitun has continued to evolve, cultivating a unique "fashion culture": in 2013, ge officially changed its name to Taikoo Li Sanlitun, and at the same time launched the brand positioning of "let's play fashion together".

The emergence of Taikoo Li has also made the nights in Sanlitun more prosperous.

Night economy.

Many cities in later generations supported night markets, and it can be seen from here that various places attach great importance to the night economy.

For example, in Chang'an, the night economy is particularly prosperous, even more prosperous than during the day.

What Zhang Yang has to do is to follow the pattern of Taikoo Li in his previous life and follow other people's paths so that others have no way to go.

But if you want to invest in Taikoo Li, you need huge sums of money, that’s for sure.

Although Zhang Yang and Didu have an agreement, it only means that the headquarters land contains high-tech products, and real estate is not included.

If you want to buy land and sell a house, you must follow the formal procedures and auction the land normally.

The Imperial Capital is not stupid. Real estate development will be a hot topic in the next ten years. As long as you get land, there is basically no way to make money. Especially here in the Imperial Capital, every inch of land is precious.

So if you want to get land for free, don’t even think about it.

Moreover, the Imperial Capital can only bet with you once, not a second time.

If it weren't for the purpose of recruiting Huifeng headquarters, they wouldn't bet against you. Unexpectedly, the policy was changed, and Zhang Yang started to make vague remarks!

It is true that they did not promise to move the headquarters here at the beginning, because they took it too much for granted.

It’s no wonder they take it for granted. When comparing Imperial Capital to Shen City, anyone who is not a fool will choose it.

It's a pity that Zhang Yang still didn't express his position.

To be honest, many people in the city are actually somewhat dissatisfied with Zhang Yang's approach.

Isn’t this playing tricks on people?

They made such big concessions, but you started playing Tai Chi. Isn't it a bit too much?

If there was no gambling agreement, someone would probably come forward to question me.

"How do we develop the boss?" Wen Ruolan is no stranger to "Commercial Complex", but how to develop it in Sanlitun, she is a little confused.

Around 2005, with the demolition of North and South Street in Sanlitun, the "Bar Street" also disappeared in Sanlitun. Before that, the famous "Clothing Street" and "Auto Parts Street" were also demolished.

At the same time, there are many embassies here, and she really doesn't know how to develop this "commercial complex."

She knew some of Yangcheng's tricks. After all, they were all owned by Huifeng Group. If he wanted information from there, he could easily transfer it.

But after looking at the plan of Yangcheng, it seemed that it was not suitable for an imperial capital, which put her in a difficult position.

To be honest, she has some knowledge about the real estate industry and commercial real estate. However, this boss seems to be playing a big game. He plans to transform the entire Sanlitun.

Sanlitun's business has reached rock bottom. Unless it is comprehensively renovated, it will be difficult to develop again.

Needless to say, the investment this time is at least over 20 billion, maybe more.

Is it really possible to invest so much?

She has no bottom, but Zhang Yang does.

Even the financial crisis cannot threaten the real estate in the imperial capital, as long as people see the future.

Moreover, what he develops is commercial real estate.

"First win over Guofeng Real Estate, and then transform Sanlitun around Guofeng Real Estate." Zhang Yang's purpose is very clear, to win over Guofeng Real Estate.

In early 2007, when Swire Properties bought the "New Sanlitun" project from Guofeng Real Estate for 4.8 billion yuan, it was considered a risk. The open-plan block was considered unsuitable for the cold and harsh winter.

Moreover, at that time, there were few successful examples of open block commercial projects in the entire northern region, and Sanlitun was not a high-end consumer business center in the traditional sense.

But people didn't care and still renovated it.

In the end, he succeeded. In this case, he can also take this path.

Transforming Sanlitun was his grand strategy, and no one could change it.

"This... it will cost at least 5 billion to acquire this place!" Wen Ruolan looked at Zhang Yang.

This time we are dealing with Guofeng Real Estate, not the city. They pay the price entirely according to the market price.

"It's okay, you can go and talk about it. It's okay if you can get it for 5 billion." He was confident that Guofeng Real Estate would definitely sell it. He only bought 4.8 billion in his last life. I believe the price won't be much higher in this life.

Wen Ruolan looked at Zhang Yang with some admiration.

As long as he decides on something, he really doesn't care about money, and he will pay out 5 billion without even frowning.

I thought Chen Lihua was rich enough before, but compared with Zhang Yang, she was simply not on the same level.

She had a hunch that the acquisition of Guofeng Real Estate was only the first step. The subsequent renovation would require a large sum of money, and she would continue to invest.

She couldn't guess how much it would cost in the end, but it would definitely not be less than 20 billion.

Tens of billions of investments put Wen Ruolan under some pressure.

After all, she needs to be responsible for all the imperial capital projects. Can she sustain such a large scale of investment?

If this is lost, it will not be as simple as memory, it will be more than 10 billion.

Alexander.

I have to say that she got a lot of exercise from coming to Huifeng, but her heart is not good and she may have been hospitalized long ago!

It's so exciting.

"Okay boss." After receiving Zhang Yang's order, Wen Ruolan went directly to talk.

Wen Ruolan, the boss of Guofeng Real Estate, is no stranger.

She knew most of the merchants in the imperial capital, but only a few whom she didn't know. Those she didn't know were all not well-known and not very powerful.

This is also what Zhang Yang likes about her.

If he wanted to talk to the boss of Guofeng Real Estate, he would need a trustee, but Wen Ruolan didn't need one.

Wen Ruolan made a phone call and the two parties arranged to meet at the Chang'an Club.

Seeing Wen Ruolan, the CEO of Guofeng Real Estate first congratulated Wen Ruolan for joining Huifeng Group.

Although Changan Club is very good, compared with Huifeng Group, the gap between the two sides is still quite big.

Chang'an Club is just a club, and Huifeng Group is the largest private enterprise in China. There is no comparison between the two parties.

Moreover, Wen Ruolan is also responsible for the entire Huifeng Imperial Capital project.

It is said that Zhang Yang plans to invest 50 billion within three years. This is 50 billion. Anyone who hears this will be shocked.

And Wen Ruolan is responsible for all of this 50 billion, I'm envious.

Could it be that Zhang Yang fell in love with Wen Ruolan?

Otherwise, why would she be given so much power all at once? This is an investment of 50 billion. Although Huifeng Group has already planned it, there is still a lot that can be done in the process.

Isn't it trivial to make hundreds of millions?

He also said goodbye, Wen Ruolan is indeed beautiful, I have to admit this, and at the same time very charming, just the type that little boys like.

Regardless of whether Zhang Yang's ability is strong or not, the fact that he is a little boy will never change.

In other words, his appreciation of women will not change.

If Zhang Yang knew what he was thinking, he would definitely admire him.

Zhang Yang really likes older and more mature women.

He didn't know why either.

"Mr. Hou, I wonder if your Guofeng Real Estate plans to sell it?" Wen Ruolan poured a glass of red wine for Mr. Hou.

The two parties made an appointment to meet at Chang'an Club.

With Mr. Hou's worth, he is certainly qualified to enter the Chang'an Club. He is also a member here, otherwise Wen Ruolan would not be so familiar with him.

Mr. Hou was startled, then looked at Wen Ruolan incredulously and asked, "Do you, Hui Feng, plan to acquire Guofeng Real Estate?"

This was a question he didn't expect. He thought that Wen Ruolan called him here just to discuss cooperation matters. He had a lot of businesses in his hands, and Huifeng Supermarket had already entered the imperial capital, and other industries would also enter in the future. The chances of cooperation between the two parties were

Very big.

Unexpectedly, the other party wanted to buy Guofeng Real Estate as soon as he came up.

Are all the people at Huifeng Group so awesome?

Wen Ruolan has only been away for a few days.

"Well, I have this plan. I want to give it a try and see if I can turn losses into profits. Our boss wants to develop Sanlitun." Wen Ruolan didn't hide it. She didn't think it was necessary.

With the demolition of North and South Street in Sanlitun, Mr. Hou was also worried.

Obviously, Sanlitun's economy is in recession. Its own economy is average, and such a move from above will undoubtedly make things worse.

Now that he hears that someone is planning to acquire Guofeng Real Estate, Mr. Hou will definitely be overjoyed.

Sure enough, after receiving the affirmative tone, Mr. Hou beamed with joy, then immediately put away his smile, looked at Wen Ruolan and said, "I'm sorry, Mr. Wen, our Guofeng Real Estate does not plan to sell it for the time being."

Yes, I am planning to raise the price from the ground up.

Wen Ruolan wasn't angry either, with an indifferent smile on her face: "It doesn't matter, we are just buying a piece of land. Anyway, there is no shortage of land in Sanlitun, or we can develop it in other places. We don't have to keep an eye on this place. Besides, what's the economy of Sanlitun?"

In this way, Mr. Hou should know that not being able to develop it is not necessarily a wrong decision, right?"

Is she in a hurry?

No rush.

The first one to be unable to stand it should be Guofeng Real Estate.

When she arrived, Wen Ruolan had already checked and found that Guofeng Real Estate currently had a lot of foreign debt.

The bank is calling for debt.

It cannot stop for two years. If Sanlitun's economy still fails to improve, Guofeng Real Estate will only get worse and worse.

Anyone with a discerning eye can see that Sanlitun's economy is unlikely to improve in a short period of time. Even with large capital investments, it will take at least five or ten years.

I wonder if he can afford to wait?

Obviously not.

It's impossible for the bank to agree.

Therefore, in Wen Ruolan's opinion, the other party will compromise sooner or later.

But what she said was not a lie. If the other party didn't sell, Zhang Yang wouldn't hang himself from a tree, he would change his strategy.

"Ahem...

Mr. Wen, Guofeng Real Estate does not belong to me alone. I want to go back and talk to the shareholders to see what they mean." Damn!

Mr. Hou looked at Wen Ruolan with some embarrassment.

Come on, let him say what he says.

The other party may not necessarily be lying to him. He saw in Wen Ruolan's eyes that it didn't matter.

That's right, it just doesn't matter.

In other words, it doesn’t matter whether you win Guofeng Real Estate or not. If you can win the best, you can accept it if you can’t win.

Come on, it seems like you can't even think about extorting money.

"Okay, we can only give you three days. If you don't get a reply for three days, we will implement option b." Although Wen Ruolan smiled on the surface, she was actually very strong in her words.

She didn't want to waste time on this either, time was money.

The two chatted for a while, and then Wen Ruolan left. She had many things to do and had no time to party here.

Looking at Wen Ruolan leaving, Mr. Hou became thoughtful.

He was a little confused about Huifeng Group's attitude towards Guofeng Real Estate.

Are you very determined, or does it seem like Wen Ruolan really doesn't care as shown on her face?

However, he does not have much time left. If the other party really launches other plans in three days, he will miss the opportunity to sell Guofeng Real Estate.

In the whole country, it seems that only Huifeng Group can take over Guofeng Real Estate!

In other words, he only has one buyer and no one who can resist the price.

At the same time, he also noticed Wen Ruolan's changes.

When she was at the Chang'an Club, this woman was always polite to everyone and asked questions in a soft voice. It was impossible for her language to be offensive. But now that she has gone to Huifeng, the changes have been quite big.

That's right.

With Huifeng Group as his backing, anyone else would be tough.

I stayed for another hour, during which time Mr. Hou made many phone calls and finally left disappointed.

I haven't heard any news, especially from Huifeng Group.

Obviously, Huifeng Group doesn’t know yet, which means that this is not the company’s strategic intention and this is not good news.

The situation might be exactly what Wen Ruolan said. Should he contact Wen Ruolan in advance?

never mind!

Mr. Hou knew that it was impossible to rip it off. The only buyer had missed it, and it would be extremely difficult to sell it again.

In this case, I can only sell it at the normal price, although I am a little unwilling to do so.

The next day, Mr. Hou called Wen Ruolan, and the two parties made an appointment to meet at the Chang'an Club again.

4.5 billion.

In the last life, Guofeng Real Estate sold 4.8 billion, but that was two years later, and there was no financial crisis at that time, so 4.5 billion is not too expensive now.

Wen Ruolan said that she would go back and ask Mr. Zhang for instructions. She could not decide on such a large investment alone.

Come on, this time it’s Mr. Wen Ruolan who’s in charge.

Please tell me, what should I do if Zhang Yang no longer wants to acquire Guofeng Real Estate?

He found out clearly that Huifeng Group had no such strategic intention, so Zhang Yang really might not make the acquisition!

grass!

He missed the best opportunity.

If Huifeng Group doesn't acquire it, he will regret it for the rest of his life...