From retail to global domination

Going to Yangcheng?

Going to Maoxianyangcheng, there are so many things to do in the imperial capital, how can Zhang Yang have time to go to Yangcheng?

Besides, since Li Ying is in Yangcheng, Zhang Yang can rest assured and there is no need to go there.

After knowing that Zhang Yang did not go to Yangcheng, Mr. Hou's nose almost became angry.

Damn it, I was deceived by that bitch Wen Ruolan, fuck.

If I had known this earlier, I might as well have held on to the 4.5 billion.

People are like this. When they sell something, they all feel that they are selling it cheap. Mr. Hou is also the same.

But what can I do if I regret it? The money has been paid and the contract has been signed. It is obviously unrealistic to regret it.

Mr. Hou really wanted to go to Wen Ruolan and ask, didn't you say Zhang Yang was going to Yangcheng? Why didn't he go?

Of course, this is just a thought, even if you go, you will be humiliating yourself.

There are a hundred reasons waiting for him, such as the schedule has been changed, or the matter in Yangcheng has been settled, etc.

After acquiring Guofeng Real Estate, Zhang Yang began the transformation action.

In the previous life, Taikoo Li's positioning group was a young group, and Zhang Yang will do the same in this life.

Young people all like to be lively, and it’s really hard to define youth.

Normally young people are between 15 and 20 years old, but as time goes by, even those in their 40s consider themselves young people. This is a kind of inner confidence and hint.

Deep down, they don't want to admit that they are getting older bit by bit over time, and although they have grown up, they really don't think they are older.

Therefore, in the previous life, there were not only young people in Taikoo Li, but also many middle-aged people. The purchasing power of middle-aged people was not comparable to that of young people.

After the renovation, Guofeng Real Estate must be trendy, that is, in line with the aesthetics of young people.

The ge project was officially opened. This project was acquired by Swire Properties from Guofeng Real Estate. When Taikoo Li intervened, it was already in the construction and investment stages. It had already introduced sports and leisure brands such as adidas, esprit, bmw and lifestyle, among which sports and leisure brands were also mixed in.

, white r , Chow Tai Fook and other brands made the business model and brand combination model in the early stage of the project confusing, without too many surprises.

After Taikoo Li took over, it completed the initial brand adjustment by focusing on fashion brands as its main business format and introducing affordable luxury brands and beauty brands. This adjustment made the project positioning more precise and focused on young hipsters.

It also began to depict the background of fashionable landmarks.

This is also the reason why Zhang Yang takes the trendy route.

Taikoo Li was so successful in his previous life, but instead of learning from it in this life, he thought that re-taking his own path would be tantamount to courting death.

He didn't dare to take the risk.

Investing in Sanlitun, the imperial capital, is not cheap. If it fails, Zhang Yang will be heartbroken.

After the adjustment of Taikoo Li in the previous life, the affordable luxury brands concentrated in the North District did not bring much improvement to the popularity of the North District. Instead, they gradually caused a gap in the brand positioning of the North and South Districts. In order to alleviate the uneven passenger flow of "hot in the south and cold in the north"

Starting from 2016, Taikoo Li has launched a new round of brand adjustment, changing the brand positioning of North District from a traditional second-tier luxury brand to an experiential, conceptual, and lifestyle brand.

This downward adjustment in positioning has allowed many popular brands with distinctive styles to settle in the North District, such as delvaux, msgm and other fashion clothing brands. At the same time, in terms of lifestyle, the North District has also introduced spacecycle, a music gym, and Sanke Cinema, a movie-themed restaurant that are more experiential.

brand, the richness of business formats in North District has also increased.

During the adjustment process, Taikoo Li attaches great importance to uniqueness based on its positioning in line with fashion trends. It hopes to introduce new brands to the country or the imperial capital, such as the first offline physical store of celebrity Shawn Yue’s trendy brand Madness, and Geer’s first offline store.

A flagship store has been opened in Taikoo Li.

These are all experiences, and Zhang Yang must certainly learn from them.

In three days, Zhang Yang planned a complete rectification plan and then handed it over to Wen Ruolan for her implementation.

The plan has been specified, and with Wen Ruolan's execution ability, there will be no problem.

Why did Zhang Yang recruit Wen Ruolan? Wasn't it because of her execution ability?

Wen Ruolan may still be lacking in other aspects, but her execution ability will definitely kill many people instantly.

There is no way, the Chang'an Club does train people, but most of the people who train are people, so it is basically impossible to get more training.

This is also the reason why Wen Ruolan wants to leave.

Now that she has come to Huifeng Group, she is also responsible for all the business of Huifeng Group in the Imperial Capital, which allows her abilities to grow rapidly.

If there is a big project ahead.

Zhang Yang spent 4 billion to acquire Guofeng Real Estate and more than 3 billion to acquire several pieces of land. This has already invested more than 7 billion, and it was she who negotiated the 4 billion acquisition of Guofeng Real Estate. Zhang Yang didn't interfere at all. From this point of view, it can be said that

It was obvious that Zhang Yang wanted to train Wen Ruolan.

This is a 4 billion acquisition, not a small amount, but Zhang Yang handed it over to Wen Ruolan with confidence, which shows his trust in her.

Wen Ruolan was also very grateful to Zhang Yang.

How many 4 billion acquisitions are there in China?

It is not an exaggeration to say that it is a phoenix-feathered water chestnut.

Although this acquisition was easy to win, it also gave Wen Ruolan a lot of exercise and increased her self-confidence.

Self-confidence is a must, especially for an enterprise like Huifeng Group.

This is also what Zhang Yang is most worried about.

After all, Wen Ruolan stayed at Chang'an Club for nine years. What kind of industry is Chang'an Club?

It is said to be a club, but it is actually a place to serve people.

After staying in Chang'an Club for a long time, I have lost my domineering attitude over time, because the general manager of Chang'an Club cannot be too domineering. People who come here are either rich or noble, and many of them are even richer than the owners of Chang'an Club. If you and others are domineering, they will be embarrassed.

You?

Obviously not.

I guess I'll have to quit the membership by then. I'm taking the money to enjoy myself, not to be a grandson.

Fortunately, Wen Ruolan quickly changed her identity and quickly integrated into her current role. This is exactly what Zhang Yang wants to see.

"Boss, is it really feasible to invest such a large amount of money?" Wen Ruolan asked worriedly as she looked at the investment plan.

The acquisition of Guofeng Real Estate and the purchase of land alone have cost more than 7 billion, and now tens of billions are still being invested. This is still an initial investment, and tens of billions will be invested again in the later period.

This is an investment of nearly 30 billion. Is Zhang Yang crazy?

30 billion, plus the 20 billion from the headquarters, and other investments, the total investment will even exceed 70 billion. This is not the 50 billion that Zhang Yang mentioned before.

To be honest, she felt a little stressed.

Nonsense, can't it be too big? We have a 70 billion project in our hands. If we screw this up, we won't be able to compensate by selling her.

Of course, it is impossible to lose money, but it is inevitable that you will feel a little stressed. There is nothing you can do about it.

"Don't worry, in five years, at most five years, the passenger flow here will not be less than that of Wangfujing." Zhang Yang showed a confident expression on his face, which made Wen Ruolan believe it.

This publicity is a bit exaggerated. Except for Nanjing Street in Shanghai, no domestic commercial street can surpass Wangfujing in terms of passenger flow.

Although there were many Taikoo people in later generations, they still did not surpass Wangfujing, but the difference was not too big.

It’s really hard to say if Sanlitun will be developed by Zhang Yang in this generation, because Zhang Yang’s reputation is too loud, which can also bring a lot of popularity to Sanlitun.

With a well-known place, where can there be a lack of passenger flow?

For example, the "Sleepless City of the Tang Dynasty" in later generations came from behind. If it were not for special reasons, the passenger flow might really exceed that of Wangfujing.

What a pity.

After the construction of the "Da Ming Evernight City" in this generation of Yangcheng, it is really possible that the passenger flow will exceed that of the imperial capital. After all, there are many people in Yangcheng, and there are also many foreigners.

At the beginning, Li Ying also valued this and persuaded Zhang Yang to let him nod.

Otherwise, according to Zhang Yang's wishes, we will only build a "City that Never Sleeps in the Ming Dynasty" to see Shen City.

Later I thought about it, it is unrealistic for a city to rely on just one tourist attraction.

The reason why "The City That Never Sleeps in the Tang Dynasty" came into being is also related to Xi'an culture.

Xi'an, the ancient capital of thirteen dynasties, has a strong historical and cultural heritage and has left behind many cultural heritages.

For example, the city wall, the terracotta warriors and horses, or the place where Concubine Yang took a bath, there are many more. Later Xi'an also found its own position. Since it has a profound historical background, why can't it be developed according to the plan of the ancient city?

They thought so and did so, so Xi'an became a city that never sleeps.

It's actually more lively at night than during the day, and there are even a lot of people on the street at 12pm.

Zhang Yang also wants to build Taikoo Li into the Xi'an of his previous life.

So he must build it according to Taikoo Li in his previous life.

In its previous life, Taikoo Li developed four places in China: Imperial City, Chengdu, Yangcheng, and Magic City. Who then invested in the fifth Taikoo Li Plaza in China in Xi'an.

In this life, Zhang Yang will do the same thing. He will make a name for himself in the imperial capital now and then go to Rongcheng.

Chengdu is a city that should not be underestimated. It has a large population, a good economy, and a good climate. Many people choose to retire in Chengdu.

"Uh..." What can Wen Ruolan say? Since this is the boss's decision, she must implement it and satisfy the boss. After all, she is a migrant worker.

"I know, Mr. Zhang." Although Wen Ruolan didn't know whether this plan would be successful, looking at the renderings drawn by Zhang Yang, it was quite beautiful and looked high-end. If it were her, she would probably go and take a look.

.

You know, Wen Ruolan is almost forty years old, she thinks so, let alone those ordinary people.

"Then I'll go find Mr. Zhang of the engineering team." Picking up the drawings, Wen Ruolan was about to leave, but Zhang Yang stopped her and said, "Ask Fang Lin if they can take over this job."

The moment Huifeng Group entered the Imperial Capital, Fang Lin followed suit.

At present, Fang Lin has become the largest decoration company in the whole north, with more than 30,000 employees, all thanks to Huifeng Real Estate.

Without Huifeng, Fang Lin’s rapid rise would not have been possible. You must know that Fang Lin was just a relatively small decoration company before. In just two years, it has become a large company with more than 30,000 employees.

At present, there are very few companies in China with more than 10,000 employees. It can only be said that Huifeng is awesome, even with a younger brother. Many people are envious of Fang Lin. If they can, they also want to follow behind Zhang Yang.

Don't you just want shares? No problem, you can take the majority share, but it's a pity that this is just their thinking.

Zhang Yang is too lazy to ask for shares from these guys, it's of no use.

After watching Wen Ruolan leave, Zhang Yang returned to Liu Ruyan's villa. At this time, Liu Ruyan didn't go anywhere and stayed at home all day.

Last time she bought test strips and tried more than ten tests in a row, all of which showed that she was pregnant, which made her happy. Then he told Zhang Yang the news.

After hearing this, Zhang Yang became even happier and hurriedly asked her to recuperate at home and not go out. What to do if something unexpected happened. In short, Zhang Yang was very concerned and even called her no less than twenty times a day.

This made Liu Ruyan a little strange. Does Zhang Yang like children so much?

In fact, he is still a child now, 19 years old, and still in college.

Thinking of this, Liu Ruyan's pretty face turned red. Wasn't she suspected of being an old cow eating young grass?

No matter what happens, after their relationship spreads, there will inevitably be such scandals, which is also something that many people are happy to see.

Of course, Liu Ruyan was not too worried about whether the news would spread.

If you were worried, you wouldn't keep this child.

If spreading the word could make Zhang Yang devoted to her wholeheartedly, she would actually want to spread the word!

Unfortunately, this is just a thought.

After all, age matters, if she really marries Zhang Yang, it won't be very good for Zhang Yang's reputation.

There is no way, the domestic values ​​​​are different from those in Western countries.

Therefore, the relationship between the two can only be carried out in secret and cannot be revealed. The only thing that is difficult to deceive is the family.

Even if she goes abroad to give birth to a child, the Liu family will find out sooner or later. If they find out that she is Zhang Yang's son, they will definitely look for him.

But that's for later.

Anyway, Zhang Yang is so precious to her now, and she makes loving breakfast for her every day.

Maybe she was afraid of something bad happening. Zhang Yang stopped doing exercise, but her mouth suffered!

In fact, Liu Ruyan never expected that one day she would have a child?

Or a child with an older boy.

If I had done this before, I would never have thought of it, but it is true.

"Nuo, with the new pig paws you bought, eat more and replenish your body." When he came back, Zhang Yang made a special trip and bought two pig paws for Liu Ruyan.

"No, I've gained several pounds in the past two days!" She doesn't exercise much at home. The key is that Zhang Yang doesn't allow her to exercise anymore, especially for Yoga. If she wants to exercise, she can take two steps, but she can't walk too frequently.

, it’s not good to tire yourself out.

Even if you can’t just eat, the food you eat is still good, and it’s a miracle if you don’t gain weight.

However, Liu Ruyan also knows that the baby needs nutrition the most at this time. If she eats well, the baby will be healthier in the future.

At the same time, what satisfied Liu Ruyan the most was Zhang Yang’s attitude.

He was extremely attentive to her, even showing off her meals and calling her to remind her every day. The two of them acted as if they were young and in love.

"It's better to be fatter. Can the child absorb more nutrients?" Putting down the pig paw, Zhang Yang took a plate and handed it to Liu Ruyan.

Liu Ruyan took it with a faint smile on her face...