From retail to global domination

"Mom, actually we can take the branding route.

As long as our production capacity can keep up, I am sure that our clothing will become an instant hit." Zhang Yang said very confidently.

In eight months, the Olympic Games will begin.

When the time comes, a phenomenon-level figure will appear in the Olympics. Investing in him at this time will be a hugely profitable deal.

In fact, Zhang Yang is considering whether to ask him to endorse Huifeng Supermarket.

But in the end, I gave up this idea.

This phenomenal figure became quite controversial four years later, which is why he hesitated to ask him to be the spokesperson for a sports brand.

Without this factor, he didn't suggest Lu Fei, but took action directly.

Go for branding, especially for clothing, preferably sports brands, which can be more popular and more likely to succeed.

"Forget it!

We don’t have a good fashion designer. Even if you can make the brand famous in one go, it’s all in vain if the products can’t keep up!!” After thinking about it, Lu Fei still refused.

Although very tempting.

For example, when a certain wine won the title of CCTV's No. 1 brand, in the end, the production capacity and quality of the product failed?

Therefore, although Lu Fei also wants to brand her clothing, only in this way can she go further, but now they do not have such conditions.

Being famous is not necessarily a good thing.

Why not make a fortune now and make some high imitation and cheap products?

Once it is branded, it is basically impossible to imitate it, and people can sue you and lose money.

On the contrary, it is not branded and can be copied at will.

Don't be afraid even if you sue.

Zhang Yang really didn't think that much before, but after hearing Lu Fei's analysis, he realized that this was really the case!

It can only be said that their background is far from enough, and they cannot hire a famous fashion designer.

Clothes should not only be of good quality, but also attractive in style.

In the past, they sold well because they imitated the styles of those brands. The quality was not bad, so naturally consumers paid for them.

It seems that it still needs some experience. The business world is not that simple.

I'm really not willing to miss out on this phenomenal figure.

Don’t miss it. Facing the public opinion four years later, his little body simply cannot bear it!!

What happened four years later was beyond his power to change.

No one can change it, unless that person previously announced that he would not participate.

But is it possible?

impossible.

All forces are pushing him, he must compete, and no one can stop him.

Even if it is a huge scapegoat, it must be shouldered.

You have to carry it even if you don’t.

In fact, sometimes people live not only for themselves, but also have to do some helpless things.

This is your responsibility and mission!

After staying at the garment factory for a while, teasing Pu Ying, Zhang Yang drove back to Huifeng.

At present, Huifeng can say that it is making money every day. There are no competitors in these two areas, and they can still make a fortune silently.

Of course, even if there are competitors, he is not afraid.

By the time the three newly renovated stores were opened, Huifeng already had more than five stores in Shen City.

By then, there will probably be no one in Shen City who doesn’t know Huifeng’s name.

In addition, Huifeng is a local company. If the price is the same, many people will choose Huifeng, which has made it invincible.

So these few years are a good time for expansion.

Once you miss these few years, it will not be that easy to expand outward!

During the period of expansion, there is one point that we have to face.

Local Protectionism.

In order to protect local companies, some cities do not allow foreign companies to enter.

This is a common thing in this era.

It was not until after 2010 that things improved.

After the Internet became fully developed, local protectionism basically disappeared.

But it’s very common now.

This is also the most worrisome thing. Unless the province explicitly stipulates support for Huifeng, local governments are not allowed to obstruct it. But will the province issue a document?

Obviously not!!

What more do they have in Huifeng?

So, if you encounter such a situation, you can only avoid it!!

Fortunately, there is no local protectionism in first-tier cities and second-tier developed cities across the country.

Then Zhang Yang called Ye Xinyi.

"How are the preparations going?"

This was the question he was most concerned about.

“We are almost ready and can open this Saturday.

Three cars are ready. This time I followed your suggestion and a lottery will be held three days after the opening."

Ye Xinyi said confidently.

Now everyone in Shen City knows that Huifeng has started selling cars.

They have been promoting it for more than half a month, and many consumers are waiting for Huifeng to open earlier.

There are still many people who have not even sold their daily necessities and are waiting to be together.

This is a small car, how can it not make people crazy?

The last lottery was a bit rushed, with many areas not fully prepared and the benefits not maximized.

This time is different. With the experience from the last time, they are well prepared.

Promote the event in advance and receive a lucky draw ticket for every 100 yuan spent.

The more lottery tickets you have, the more likely you are to win a car.

At this time, the amount of consumption in three days must be very crazy.

Anyway, every household needs daily necessities. The prices of Huifeng’s daily necessities are not high, so it’s not a good place to buy them.

You can also have a chance to win a car if you buy it at Huifeng, or even other prizes.

Many people are already sharpening their knives and preparing to make a big purchase.

Zhang Yang and the others also analyzed in advance what products consumers liked and purchased daily necessities such as toilet paper and sanitary napkins in large quantities.

The happiest person is Ye Qizheng.

He also didn't expect that Zhang Yang would open three more stores.

Regardless of whether the retail industry is making money now, it also depends on who is doing it.

It’s not that there are no examples of losing money. There are many in Shenyang City that open today and close tomorrow.

In his opinion, it is lucky that Zhang Yang's supermarket can maintain its profitability without losing money.

After all, he is only 18 years old. He is still a child. There are no adults who are so mature and experienced. He is lucky not to be deceived by employees.

Although he didn't think Zhang Yang would succeed, he still admired this guy. At least he was brave.

Through this exercise, no matter whether you lose or gain, you will grow a lot, and this goal will be achieved.

Besides, how much money can I lose?

You own the store and you don't have to spend a penny, which saves a lot of money.

You won't be compensated for taking the goods.

As long as you're not a fool, you won't be able to pay back the money you paid for the goods, and the worst case scenario is that you just leave.

Therefore, even if the compensation is paid, it is only the workers’ wages.

This little money is a drop in the bucket for Zhang Hua.

In fact, he now doubts whether it was Zhang Hua who asked Zhang Yang to open the supermarket?

It's really possible.

As for Zhang Yang not letting him tell Zhang Hua, it's probably because the two men are confusing him, right?

The more I think about it, the more likely it is.

Many things cannot stand scrutiny, anything!

He had previously made a bet with Zhang Yang that if Huifeng purchased goods from him for more than 300 million yuan each year, the price would be reduced to 50% off.

It seems like this kid can really do it.

There are currently five stores, and the daily volume of goods received is also increasing.

For example, when opening these three stores, each store will cost no less than 10 million.

If you are opening several stores, you will overfulfill the task.

Not to mention, looking at this situation, it is really possible.

As a young man, it would be good to be more enterprising.

He now hopes that Zhang Yang can win this bet.

Although he will lose 10% of his profit, he can get it back with quantity.

Once the amount of goods purchased exceeds a certain amount, the price they receive from the manufacturer will also drop.

They still made money, even more.

Because his goods cannot only be supplied to Huifeng, he supplies most of the goods around Shen City. Together, the supply is greater than that of Huifeng.

The discount will be reduced by 10% for Zhang Yang, but not for other merchants.

These are all earned, so Ye Qizheng hopes that he loses this bet.

At the same time, he became even more envious of Zhang Yang.

This kid will be great in the future...