From the Country Team To the Rich

Hoffenheim topped the Bundesliga, which became the hottest news in Europe, and even once overwhelmed the Champions League.

Now that the UEFA Champions League is in the group stage, there is not much exposure and topicality. If it is the semi-finals or semi-finals, the five major leagues will not be able to suppress the news of the UEFA Champions League.

Of course, due to the particularity of Hoffenheim, the news spread more violently.

Hoffenheim reached the top of the Bundesliga standings, but it does not mean that they are half-time champions.

They have one more game to play before Christmas.

In the 17th round of the Bundesliga, Hoffenheim faced the Leipzig Matador at home.

As can be seen from their names, this is a team with obvious Spanish characteristics.

Before Hoffenheim, the Leipzig Matador represented pass control football in the Bundesliga, but their tactics are a bit strange, as if they are a fusion of German and Spanish characteristics.

The Leipzig Matador are in 11th place in the standings, which is a good opponent for Hoffenheim.

At least they don't want to meet the two teams at the top and bottom of the standings.

The entire Sinsheim and even the Rhine-Neckar region was in a carnival.

I don't know how many people became fans of Hoffenheim overnight.

How could they not love this local team that always brings them credit.

What's more, Hoffenheim is now leading the Bundesliga!

Now Hoffenheim fans can stand up straight and say 'we are number one in Germany'!

Since Hoffenheim won Dortmund, the carnival in the Rhine-Neckar area has never stopped.

You can see groups of fans wearing Hoffenheim uniforms in the streets and alleys.

And in the tourist area of ​​the Rhine-Neckar, whenever tourists come here, the fans will also enthusiastically introduce Hoffenheim to them.

The other party only needs to give a thumbs up, and they can enjoy the friendship in the entire Rhine-Neckar region.

The current Hoffenheim fans can't bear it anymore. They want the whole world to know that they have reached the top of the Bundesliga.

To this end, they spare no effort in publicity.

Although the role is limited to the Rhine-Neckar region, it is also a good start.

At least, the number of tourists visiting Hoffenheim Village every day has increased a lot.

Tourists are quite curious about the half-time Bundesliga champions nurtured by this village, but they cannot enter the training base and can only watch from the side of the road.

But even so, they can still see the modern buildings that are different from the rural atmosphere and the sound of training in full swing.

Heidelberg is the most aggressive one!

After Sinsheim is divided into Heidelberg's jurisdiction, they can say without pressure that Hoffenheim is Heidelberg's team!

The mayor of Heidelberg immediately pulled up at all high-speed entrances and train stations to ‘celebrate Hoffenheim’s summit! ’ banner.

In the past, Heidelberg could not offer anything other than Heidelberg University, but now it is counting a Hoffenheim.

And in terms of popularity alone, Hoffenheim surpassed Heidelberg University by a lot.

Taking advantage of this great opportunity, the Hoffenheim Club is naturally not idle.

They began to expand their operations again, or they were soft on their money.

In this era when traffic is king, the birth of Hoffenheim has attracted huge attention. Now Hoffenheim is a mobile printing machine!

The English sports brand 'Umbro' was the first to find Hoffenheim and proposed a cooperation idea.

'Umbro', a sporting goods brand that focuses on football series, has a history of 90 years and has accompanied many national teams to win the Hercules Cup.

Although the brand has declined a little now, and the world market has been divided up by other big names, it is still popular in Europe.

But this time, they approached Hoffenheim, and unlike the previous small fights, they wanted to sign a ten-year cooperative relationship with Hoffenheim.

'Umbro' will fully sponsor Hoffenheim's jersey series and help them design a new jersey every year.

At the same time, they gave Hoffenheim £550 million for ten years!

That translates to 50 million pounds a year!

'Umbro' spent a lot of money to enter the German market in order to win Hoffenheim this time.

For Hoffenheim, if someone is willing to give them money, why not do it?

The two sides hit it off and decisively signed a ten-year cooperation plan.

At the same time, Volkswagen also approached Hoffenheim.

As a local international car dealer in Germany, the Volkswagen Group has been the behind-the-scenes sponsor of a large number of football teams in Germany.

However, the relationship between Hoffenheim and Volkswagen is a bit embarrassing.

Because Volkswagen is the behind-the-scenes boss of Flenborg, this makes it difficult for Hoffenheim fans.

If Volkswagen sponsors Hoffenheim, the fans will maintain a supportive attitude. When considering changing cars, Volkswagen will become the first choice, but in this way, there is always a feeling of being an enemy.

Of course, in addition to Volkswagen, the American Ford series also approached Hoffenheim.

But the whole of Germany and even Europe has always maintained a cautious and repulsive attitude towards foreign capital. For this reason, their ranking is still lower than the public.

It was put on hold at this time, and in addition to the Volkswagen Group, Haas Meat Union is also actively fighting for the position of Hoffenheim's chest advertisement.

During the growth of Hoffenheim, Haas Meat Union provided a lot of help and financial support.

And as the property of the Bauer family, Haas Meat Union naturally has a close relationship with Hoffenheim.

It's not just Hoffenheim who have grown over the past eight years.

Haas Meat Union also followed Hoffenheim and bought sausages all over Germany.

And it's not just sausages. Today's Hass Meat Federation is undergoing industrial adjustments and is developing in the direction of a meat tycoon, and the effect is very good.

Haas Meat United also spent a lot of money in order to win the advertising space on Hoffenheim's chest.

Four years, two hundred million!

Well, Zhang Xian was indeed a little moved.

But the premise is that you can't draw a sausage on your chest like before!

Haas Meat Federation also agreed to Zhang Xian's proposal and sent their new LOGO over.

The new LOGO only needs an 'H' character and consists of three sausage-like curved objects...

It's just sausage!

Zhang Xian unceremoniously refused, and after deliberation, chose to use the full name of Hass Meat Union.

Moreover, the Haas Meat Union also rented a billboard at the Rhein Neckar Arena to display their brand new slogan.

‘We are Hass Meat Union, and our goal is to sell sausages to every corner of Europe! '

Zhang Xian didn't comment on Haas Meat Federation's behavior, after all, they paid for it.

How to advertise is their business!

A week passed unknowingly.

December 18th, the last round before Christmas.

Hoffenheim will play against Leipzig Matador at home!

Only by winning this game can Hoffenheim officially determine the status of the half-time champion!

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