From the Island Owner to the King

542 Classic Cases in the Advertising Industry

Hopefully someone picks up the bottle and returns it to me because it's so funny, I'm going to pay him 28$76c because, I only have so much money, it's what I've been saving for 2 years.

John Davis also said, "That note brought back memories from many years ago, maybe I don't even recognize my own handwriting, and said that I was willing to pay a certain amount of money promised on the note, $287,600. , compared to the $28 and 76 cents that John Davis was prepared to pay, multiplied by 10,000 times.”

The Coca-Cola Company also rewarded a netizen named Locke Way, because he found John Davis, and the Coca-Cola Company gave Locke Way the reward of drinking Coke for free and for life.

In fact, the Coca-Cola Company Island\u003e novel www.zuzud spent less than 3 million dollars in this wave of planning, but made hundreds of millions of dollars in advertising effects.

This plan has become the most classic case in the advertising industry——

What Chen Rui on the deserted island didn't know was that the Coca-Cola Company used the drift bottle he found and a joke to make a good advertisement. What he didn't even know was that he received a check for $287,600.

Chen Rui collected some dry leaves, dead branches and firewood, and wooden boards.

"Now I'm going to make a fire, one of the oldest methods of making a fire. The primitive people all over the world have used this method to make a fire for more than 10,000 years. Leave the pedestal to catch the falling sparks, and the dry leaves to crumble and use as a kindling. All right. Let's get to work. I'm cold and my clothes are wet, it's too bad already."

Chen Rui spent more than an hour building a fire.

"It's very warm, and now I'm going to dry my clothes."

Chen Rui took off his clothes and dried them by the fire, leaving only a pair of boxers, revealing his strong muscles and six-pack abs, full of strength and beauty.

"The fire has been lit, now I need to find food to eat."

"God made a joke. The sea is full of water, but some people will die of thirst, and the sea is full of food, but some people will starve to death."

"If there is no proper way to survive, God will play a big joke on you. If there is a proper way to survive, you will be Robinson. Robinson lived on a desert island for 28 years. People should be very smart, Reasoning is the essence and principle of mathematics. If we can analyze and compare everything and think clearly, anyone can master any skill. I made one with a rubber band and a piece of bamboo I found on the beach. Speargun, I made a diving goggle out of a plastic bottle, which allows me to catch fish in the sea very easily.

"

"There are a lot of sharks in the shallow sea. I can even see the fins of the sharks breaking the water surface. I try my best to be careful of the traces left by some animals on the seabed and avoid them. If you don't want to die, do so. The poison in the sea is stronger than that on land. Much more poison, more deadly."

"I stabbed 3 fish with the javelin, which is enough to feed me, but, this is not enough, the next deserted island is 4, 50 kilometers away, I need to collect as much food and fresh water as possible, eat at sea, I use it in Abandoned fishing nets found on the beach set up some fishing traps, hoping to get some harvest."

Chen Rui stayed on the deserted island for a day and then continued to set off.

The raft was reinforced with discarded fishing nets found on the beach, making it more resistant to wind and waves.

Made a simple sail from discarded plastic bags and nylon threads woven from fishing nets.

A few more plastic bottles were added to the raft, and the plastic bottles were filled with fresh water collected on the desert island.

There is also a plastic bag, which holds the grilled dried fish.

Steer the raft to the next deserted island.

Thanks to the added sails, the raft drifts faster.

Two days later, we arrived at Akun Island.

Three days later, we arrived at Akutan Island.

The raft travels along the coast of the Aleutian Islands.

Pass through a chain of islands, Nikolsky, Atka, Adak, and arrive at Attu, the westernmost island of the Aleutians.

Chen Rui boarded Attu Island and put the raft on the island.

Chen Rui said, "I need to replenish fresh water and food on the island."

"A famous war of World War II, known as the Forgotten War in the Pacific, the battle of the Aleutian Islands took place mainly on this island. The desolate and mountainous Attu Island had only 46 inhabitants before the Japanese and Japanese invasions. In 1942 , a Japanese army of 1,100 soldiers landed and occupied the island, one resident was killed during the invasion, the remaining 45 were transported to a prisoner of war camp near the city of Otaru, Hokkaido, Japan, and 16 died in custody .

After Attu Island was occupied, due to the remoteness and bad weather and terrain of the island, after nearly a year, a huge U.S. military force re-occupied the area. After that, the island was turned into an air force base by the U.S. military. , until it was abandoned in 2012. "

"Now what we see is an abandoned air force base by the US military. Although the base has been abandoned, various infrastructures are still intact. There is sufficient fresh water and food on the island, and there are a lot of migratory products in the rivers on the island. Eggs of salmon."

Chen Rui walked around the US Air Force base to satisfy the curiosity of the audience.

Then, I collected enough fresh water to drink for a week on the island, dried the salmon caught in the river, repaired the raft, and started to set off.

Four days later, the raft reached a deserted island in Russia.

Two days later, we arrived at Bering Island in Kamchatka, Russia.

Bering Island is the largest island in the Komandor Islands on the Pacific coast. In 1741, the famous Danish explorer Bering died on this island. Later generations commemorated him and named the island where he died as Bering Island, named after him. And the strait he discovered, the Bering Strait, and the Bering Sea.

5 more days later.

Chen Rui arrived at Kamchatka Peninsula by raft.

It took 67 days for Chen Rui to complete the great feat of crossing the Pacific Ocean with only one raft.

After resting for 3 days in Kamchatka Peninsula, Chen Rui continued to set off, crossed the Sea of ​​Okhotsk, and arrived at Zecu Island.

Many Chinese people know that China, Japan, and the Diaoyu Islands have issues. The Diaoyu Islands have been China's inherent territory since the Ming Dynasty. The Chinese Yang Zai first stopped at the Diaoyu Islands in 1372. The Diaoyu Islands are called Diaoyu Islands. In the middle of the Ming Dynasty, when Qi Jiguang and others fought against Japanese pirates, they took the Diaoyu Islands as a strategic line of defense. (To be continued.)

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