Future chat group

At 5 o'clock, the warehouse building was completed, and all the information documents requested by Lei Hao were printed out. The project team was immediately in a state where they could call it a day and call it a day.

"Manager, the holiday starts tomorrow. How about we have a dinner party tonight?" Lin Lirui's eyes were filled with anticipation.

"Yes, manager, with the project team's funds, we have money, and our project team is quite rich." Zhao Lichen was also shouting next to him.

Only Jiang Huiyi and Zhou Junyun did not speak, just standing there waiting for Lei Hao to make a decision.

Some time ago, everyone in the project team was very tired because they had to keep an eye on the futures market. Although they ate together, there was no chance to completely relax and play. Lei Hao originally planned to hold a department gathering to make up for it. , I just wanted to go with the flow and agree.

Before he said anything, Lei Hao saw Zhou Junyun, who was standing in front of the safe at the door and had just picked up his cell phone, suddenly change his expression, and then said loudly: "Manager Lei, there is a situation."

Zhou Junyun came over with his cell phone and showed Lei Hao the message he had just received. There was only one sentence written on it: "Xianghe Liquor Industry has made big moves. Lao Zhou, please download the new file and take a look."

Big move? Lei Hao's eyes lit up. He had known for a long time that the Xianghe Liquor Industry would see a surge, and there seemed to be some comments about promoting our country's prestige, but he really didn't know exactly what it was.

He quickly turned on the computer, downloaded the new information from the head office, and opened it with the password. What he saw made Lei Hao so shocked that his jaw almost dropped.

"Xianghe Liquor Industry held a new wine press conference and stated that it will invest at least 500 million in global marketing and promotion. The latest commercial will be released on major TV and online platforms at 18:50 tonight. In addition..."

When a group launches a new product, this cannot be said to be a good or bad thing. It depends on whether the sales can meet expectations. If it can, it is a good thing. If not, it is probably a bad thing.

However, it is rare for Xianghe Liquor Industry to directly invest huge amounts of money in advertising and marketing, and the risk is too great.

The market value of Xianghe Liquor Industry is only 20 billion. It wants to spend at least 500 million on the marketing and promotion of a new product. If the expected results are not achieved, the stock will definitely fall miserably.

And this is cash, which is known as the lifeline. If the capital chain is broken, the entire group may fall into a state of continuous losses.

"Manager Lei, what do you think?" Zhou Junyun took a puff of cigarette and said worriedly: "If it is only for domestic marketing and promotion, 500 million is definitely a big deal, but that is on a global scale. 500 million is spread out to the whole world. It is really missing. No matter how big the number is, they are too courageous!"

Lei Hao nodded, yes, Xianghe is too bold and ambitious. They want to seize the domestic market and develop foreign markets, but the funds invested are neither high nor low. What do they want to do?

You know, the culture and customs of each country are different, and the content of advertisements will naturally be different. If the commercials you release in China are broadcast in the United Kingdom and the United States, they may think... what the hell?

So just shooting commercials is a huge expense, and then you have to buy TV ads, website ads, posters, street sign ads and the like. Calculated based on the minimum ten countries, each country has 5,000 Wan Dao can also support some momentum, and then... everything depends on sales volume.

"If I didn't have information about the future, I might have been scared to the ground." Lei Hao thought silently, turned to look at Zhou Junyun and others, and everyone looked worried.

"Okay, okay, this is also a good thing for us. We can either make money and leave, or leave at a loss, which saves a lot of time." Lei Hao said with a smile: "You must know that with 93 million yuan, the interest every day Not a small number.”

Lei Hao's calmness quickly stabilized Lin Lirui, Jiang Huiyi and Zhao Lichen, especially Lin Lirui and Zhao Lichen. They had experienced the sugar futures market and had full confidence in Lei Hao. They immediately fantasized about their own profits after the surge. Come.

Zhou Junyun is not so optimistic. He is worried that his mission may fail. If Xianghe Liquor Industry suffers a sharp decline, even if Lei Hao clears his position and delivers the funds, will the company have the nerve to regard Thunder No. 1 as a star project? If you say anything, you will be laughed at by others.

"Let's go find a place to eat and watch the commercials of Xianghe Liquor." Lei Hao greeted everyone happily.

As the backbone, Lei Hao was fine, and everyone had peace of mind. At least they could maintain a good attitude when they arrived at the hotel.

The hotel where we ate was chosen by Lei Hao. He treated Lei Zhenqiang to a meal last time. He thought the seafood in this hotel was quite good, so he came here again. Coincidentally, the waiter who served him this time was the same as the last time. that.

Seeing that Lei Hao was obviously the leader of the group, the waiter smiled even sweeter. During the dinner, he even secretly gave Lei Hao his phone number, which made Lin Lirui almost stand up and chase them away.

After having enough wine and food, the time soon approached 18:50. The laptop brought by Zhao Lichen was placed on the cleaned dining table, and CCTV advertisements were playing on it.

"It's out, it's out." As soon as 18:50 arrived, a commercial for Xianghe Liquor finally appeared on the screen. Everyone in the box immediately became excited, and Lei Hao was also a little nervous.

The commercial begins with a middle-aged man holding a bottle of wine and pouring it down in front of a grave. The director is a good hand, and the scene of the wine falling directly from the mouth of the bottle to the ground looks beautiful and even more... Unspeakable taste.

"Dad, new wine has been made." The middle-aged man began to speak, and then the commercial camera changed, cutting to a scene of an old man making wine, and the sad background music also played.

Then there were a lot of documentary-like scenes, all about the old man’s brewing process, and many of them were at the base of Xianghe Liquor Industry.

Ten seconds later, the camera changed again, and an old man with only his back exposed embarked on a journey in search of brewing materials. He traveled almost all over the country.

"All we need is water."

"Yeah, the water here is pretty good."

"There, right there."

Everyone knew the identity of the old man's winemaker, and they all admired the old man whose back was only shown in the second half. Seeing that the new wine was about to be brewed, even Lei Hao felt excited.

Both the visuals and the dubbing of this commercial are comparable to a blockbuster movie. Just looking at the location, you can guess that its cost is high.

Just when Lei Hao and everyone thought they were about to usher in victory, they suddenly thought of the new grave at the beginning of the film, and immediately had a bad premonition.

Sure enough, the background music changed from poignant to more poignant. The old man stepped on the air, fell down the mountain and fell next to a spring. Then the screen dimmed and a voice sounded: "General Manager, the spring the teacher found is completely consistent and perfect." With the water source, our new wine can be made!"

At the end of the commercial, the film returns to the new grave. The screen stops when the wine is poured down. The wine has passed away. The glowing wine shakes the screen with special effects. A line of words appears on the screen: This film is a tribute to our chief winemaker, Mr. Chen Shuqing."

Then the slogan came out, "Above Heaven, Xianghe Liquor Industry".

The box fell into silence immediately. Everyone was shocked by the commercial. There is no doubt that so far, Xianghe Liquor has done a great job in advertising!