Future Super Intelligent System
Chapter 22 New Marketing Policy
After Xu Jing made a simple opening to warm up the atmosphere, Liu Fan walked in front of everyone.
"Thank you for your hard work today. This meeting is indeed a bit impromptu. Today's meeting is mainly to thank you for your efforts during this period of time. The company can develop to this point in such a short period of time. teamwork.
I, Liu Fan, am sincerely grateful to everyone. So after a period of planning, I am going to make changes to some of the company's policies, which can be regarded as feedback to everyone. "
As Liu Fan said, he clicked on the PPT, and saw it said, "New Marketing Policy."
"Seeing these words, I believe that the salesperson is the most sensitive. I will not talk nonsense here, and go directly to the topic. I will give you the specific terms in a while on the PPT. I will make a brief overview first. This time The revision of the marketing policy is mainly in the following aspects:
First: The commission point of all sales staff above the second gear is increased by 20%. "
A few salesmen who happened to have no business trip today cheered up.
"Second: Agents who sign orders from today to New Year's Day can enjoy double rebates and 20% off customization costs for six months. All previous old customers can enjoy this discount. But if you want to enjoy this benefit, the guaranteed amount is also It needs to be re-signed, three times the original basis. In addition, starting today, the policy of canceling the agency fee will only accept the guarantee agreement."
The difference between rebates and customized costs is that the system has general functions and customized functions. The price of general functions is fixed. Agents get rebates when they sell them. On the basis of the quotation, you can earn as much as you can sell as much as you can. Of course, in actual operation, many competent agents will sell general functions at an extra cost. Some manufacturers do not distinguish between generic and generic, and all lists will directly give you a cost and then you can sell it.
A simple understanding is the difference between directly buying a cabinet under the same brand and customizing a cabinet.
The advantage of not engaging in rebates is that it is convenient for manufacturers to operate, but the advantage of engaging in rebates is that there are pricing standards, which can pave the way for direct sales of enterprises in the future. Once the brand is established, direct sales of some basic general-purpose products must be considered.
Li Bing's first customer bought all the general functions for the first time, so he didn't need to contact Liu Fan to make a deal.
But the cost of customization is decided by the manufacturer. Will the so-called discount be a discount after an increase in the cost? If you want to survive in this industry for a long time, you dare not do this kind of thing. Businesses that deceive consumers can still survive, and deceive agents? Just cool down.
"Third: Our R\u0026D team has officially delivered version 2.0 of our Mulong big data processing tool. Tonight, we will give a technical explanation of the new version to the sales staff. We will officially sell the new version tomorrow, and all old customers will be upgraded for free.
Fourth: In the sprint phase of the next month or so, the functional departments will have a corresponding bonus policy to ensure that every employee in every department will be rewarded for their hard work. "
The eyes of the functional department staff who thought they had nothing to do with him suddenly lit up.
But in comparison, the people in the sales department must be the most shocked. Liu Fan believes that if all the sales are in the company at this moment, the scene will be very good.
Because Liu Fan's new policy is really a bit explosive.
Before Liu Fan gave the agent 20% rebate after market research, because Liu Fan learned that the 10% rebate is the market price, and if he rebates 10% by himself, the agent will not make any money. Li Bing also followed suit. It has been changed, but this is only the basic rebate, and there are no various support policies and reward policies on the agency side.
For example, with the increase in sales, the rebates are also rising. Agents must have the ability to reach 100 million sales in a month, and the rebates can reach 40% plus mid-year bonuses. This is not counting their own possible price increase.
Now Liu Fan has doubled the rebate points, which means that a decent outsourcing company can take about 50% of the comprehensive rewards from the company, and a super outsourcing company may even get 90%, although this policy It's only six months, but whether it's long or short, it's enough to make a fortune.
At this time, let's calculate what else the company can earn? Let's calculate on average 50%, and then the company can't escape the 10%-20% cost of supporting the sales team and functional departments.
Some people may say that there is still 30%?
Friends, don't forget that the R\u0026D team burns the most money in technology companies! Technology needs to be constantly updated. It is impossible to say that a system has been developed and then the R\u0026D team will be fired for a lifetime. Of course, there are also people who develop the system and sell it to make a lot of money, but that is also because someone took over the R\u0026D team.
You must know that Liu Fan's technology is actually very large, especially this version 2.0, which covers all aspects of enterprise needs including business analysis, enterprise content management, information management, IC collaboration, etc. It is no exaggeration to say that the overall framework Sex is not lost to IBM at all.
How many R\u0026D teams does such a system need? Just look at the number of people in IBM's R\u0026D team.
So how much does it cost to raise a team like this?
For an algorithm engineer in the big data industry, the annual salary for a master’s degree starts at 200,000 yuan, and for a doctor’s degree at 300,000 yuan. It is conceivable that the annual investment required to raise such a team is terrible.
Therefore, as a company that needs to raise a scientific research team, the efficiency of capital return is very important for the development of the enterprise, unless you have a strong financial backing.
For example, the Bodhidharma Academy, which is backed by Ali, has plenty of money.
So as a company that sells technology, you can of course burn money like others in the sharing industry or the food delivery industry, but the nature is completely different.
People burn money to get users, that is, traffic, and traffic can be realized later.
But Liu Fan sells products, and they still correspond to B-end products. If the things are sold, they will be sold, and there will be no room for secondary realization in the later stage.
Burning money in the early stage is nothing more than helping to seize market share and increase popularity, and then?
If the product is not good enough, you still can't compete with first-line brands.
If you don’t burn money in the future, the agent can abandon you in minutes and go to another company that burns money.
The result is that my previous R\u0026D costs cannot be recovered for a long time. If I start a business with a loan, I may not pay the money. If I start a business with financing, I may face withdrawal. The water is gone.
Moreover, the new system developed by Liu Fan does not require any extra money. At this moment, many salesmen comment on Liu Fan: layman!
But there are some things that only Liu Fan knows, that is, his products can not only compete with first-line products, but also can make them call Dad, and he doesn't need to invest in R\u0026D costs at all because he doesn't have a R\u0026D team at all. In his eyes, Liu Fan is doing big data processing services, but that is just a start for Liu Fan. What Liu Fan really wants to do is to create the era of big artificial intelligence.
So Liu Fan's real purpose of burning money this time is:
First: It is to seize the market. In the version 1.0, because the larger the amount of data is required, the product advantages will be more obvious. Therefore, the product advantages are not obvious in Liu Fan’s main customer base, but the version 2.0 will definitely be liked by anyone who uses it. Go and stir up the market, and you must be quick, and attack quickly before the competitors have reacted, otherwise you will be in trouble if you don't have strong financial support.
Second: Liu Fan wants money, the same sentence, Liu Fan has no research and development costs, although he has returned more points, but the agent needs to sign a three-fold guarantee agreement, after all, Liu Fan's own income has increased, and more The important thing is to be able to make a wave of money in a short period of time. Liu Fan is anxious for money now, because if he wants to live better in this market, he needs to be stronger. Liu Fan is already thinking about chips. …
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