Gain full power at the start, surpassing Ronaldo and Messi

Lin Rui had his meal in the restaurant and returned to the dormitory, preparing to take a break before continuing his morning training.

At this time, his cell phone rang.

He picked up the phone and saw that it was Mendes calling.

He pressed the answer button and Mendes' excited voice rang from the phone.

"Lin! Have you read the newspaper this morning? You are famous, very famous! Haha! I am so happy!"

Mendes' voice revealed his excitement.

This made Lin Rui a little puzzled.

"Jorge, what happened to make you so happy?"

"Didn't you read the newspaper? Oh, then I suggest you take a look at today's sports newspaper. Take a look first, I'll call you back in ten minutes."

Mendes said and hung up the phone.

Listening to the busy tone coming from the phone, Lin Rui was confused.

But since the other party asked him to read the newspaper, there must be something about himself in the newspaper.

So he left the dormitory and picked up a copy of"Marca" from the newspaper rack in the lobby on the first floor.

Having lived in Madrid for such a long time, and before coming to Spain, he also learned Spanish, so he had no problem reading Spanish newspapers.

After he read the report about himself in the newspaper, he immediately understood why Mendes was so excited.

The newspaper praised him a little bit, and even he couldn't help blushing after reading it.

But it is this kind of flattery that will definitely make his name known to the public in a short time.

In other words, he became popular all of a sudden after playing only half of the La Liga game.

This made Lin Rui not know whether to cry or laugh.

At this time, Mendes called again.

"Lin, have you finished reading the newspaper? How do you feel?"

"I feel that what the newspaper said is a bit exaggerated. I still have a lot of shortcomings. The reason I was able to score three goals in yesterday's game was mainly because my opponent was not familiar with me, and there was also some luck involved. Now that the newspaper reported this, I don't know if it will have any impact on me in the future."

Lin Rui was still very calm

"Lin, I'm glad you think this way, which shows that you are not blinded by these false reputations. This is a necessary condition for a player to succeed. But I think this is a very good thing for you. If we handle it properly, your fame will rise quickly, and your value will also rise accordingly."

""In my plan, it would be great if you could achieve this effect with a season's performance, but I didn't expect that you could achieve it with just one game. This is something worth celebrating."

Mendes became more and more excited as he spoke, as if he had seen a lot of money rushing into his arms.

When he saw the newspaper about Lin Rui this morning, he was so excited that he had already started planning some plans in his mind.

He really didn't expect that Lin Rui's performance would be countless times better than the best result he expected.

He felt like he had really found a treasure.

"Jorge, what are your plans?"

Lin Rui was very curious.

"To put it bluntly, they package you, give you a likable persona, and then use various media to build momentum, constantly strengthen your persona, and win the trust of fans. Eventually, you become a symbol in the hearts of fans. In the future, whenever someone mentions you, they will remember your characteristics."

"Forehead……"Lin Rui was confused. He was really not good at these business matters.

"Let me give you an example."Mendes sensed Lin Rui's confusion and decided to give an example.

"For example, what do you think of when you think of Messi? Is it his low profile, his superb football skills, and his emphasis on family?"

"Think of Cristiano Ronaldo? Is he flamboyant, hardworking and self-disciplined?"

"There are other famous stars, such as Ronaldo's alien, Batistuta's loyalty and iron blood, Baggio's elegance, Beckham's handsomeness and free kicks, Ronaldinho's agility, Drogba's three stripes, um... forget it, let's forget about him"

"In short, all these stars have their own personalities, and of course their personalities are definitely based on their characteristics. But if the media didn't spare no effort to reinforce these characteristics in your ears every day, would you remember them?"

"And what I am going to do for you now is this."

After listening to Mendes' plan, Lin Rui finally understood what the other party wanted to express.

To put it bluntly, it is to package himself as a player with distinctive characteristics and establish a persona for himself.

This may be more conducive to the promotion of players.

Lin Rui did not care too much about this operation.

"Jorge, I think a professional player should focus on his performance on the court and speak with strength. As for those off-court methods, it's okay. After all, without strength, everything is in vain."

After hearing Lin Rui's words, Mendes had a different opinion

"Lin, I think you need to change this idea. Of course, I am not saying that strength is not important. Strength is important. It is the foundation of everything. However, strength alone is not enough without good publicity and marketing."

"For example, in the 2010 Ballon d'Or selection, why did Sneijder, who won the Serie A championship, the Champions League championship, and the World Cup runner-up, ultimately lose to Messi, who only won the La Liga championship?"

"Isn't it because Messi's personal influence is greater than Sneijder's?"

"When the performance is similar or even slightly worse, the size of the individual's influence can make up for the difference."

"This is why I am willing to spend my energy to build your personal influence. You can't just focus on training and competition, you also have to think about how to maximize your fame."

"You have to remember that professional football is a commercial activity. Players certainly need to have the support of strength, but strength alone is not enough. They must be combined with some off-field operations such as commercial promotion and personal IP creation."

"Only in this way can you become a real top star."

Mendes talked eloquently and explained some of his ideas to Lin Rui.

This greatly inspired Lin Rui.

He used to think that in competitive sports, strength is basically everything, and everything else can only serve as icing on the cake.

Now after Mendes's reminder, he can easily figure it out.

Strength is important, but packaging and publicity are not dispensable.

Those well-known stars may be stronger than those ordinary players, but there is no absolute gap. If we really talk about personal strength, it is really difficult for a star to beat more than two ordinary players in a one-on-two situation.

But when it comes to personal influence and the most realistic income, the gap between a superstar and an ordinary player is not one or two times, it is ten times or a hundred times.

The reason for such an exaggerated gap is actually the influence of off-field factors.

Thinking of this, Lin Rui no longer resisted Mendes' promotion plan.

But he still reminded

"OK, I basically agree with your plan, but there is a prerequisite, that is, it cannot affect my normal training and competition."

"OK! No problem! I won't do anything that would kill the goose that lays the golden eggs." Mendes assured.