Game Copy Supplier
Chapter 21: Amazing Sales
In the next two days, Gu Zheng led Wang Dalong, Liu Bing, and Hua Xue to work overtime to complete all the design work of Avatar game props, and successfully uploaded them to the backstage of Infinite Time Mall, waiting for the official sale.
In the past two days, the reports on "Avatar" have been overwhelming. Coupled with the official propaganda of Infinite Time and Space, the popularity of Avatar has risen to a higher level.
The official also promoted the upcoming Avatar skin props: All skins of "Avatar" will be launched at 8:00 on May 10th.
This news made the "Avatar" fans very happy, and many related topics and questionnaires appeared in the game community.
For example, one of the questionnaires showed the favorite mounts, with Phantom and Reaper being the top two, and Hammerhead Thunder beast being the third.
"Mr. Gu, you said that the price of our props is so high, won't players be dissatisfied? Will it have a bad impact on our company and "Avatar"!" Hua Xue asked worriedly.
She also knows that the props like skin are like clothes in a fast fashion brand.
Once the boom is over, it is basically impossible to sell.
Therefore, in his view, the pricing should be as close to the people as possible like the clothes of fast fashion brands, so as to have a larger audience to pay for it.
"It will be a little bit, but I don't think it will be particularly serious. After all, players also know that the skins and items listed in the mall are priced in infinite time and space, so players' anger is also aimed at infinite time and space, not to mention skins. That's it, it won't make players give up playing "Avatar" because of this." Gu Zheng said.
"That's so expensive, won't it sell a lot?" Hua Xue asked again, with her current values and consumption philosophy, she definitely won't spend thousands of dollars to buy a game skin, even if she I really like it very much. After all, I can't bear to buy a piece of clothes that cost thousands of dollars in reality.
"Don't worry, Infinite Time and Space officials must have full confidence to set this price!" Wang Dalong replied for Gu Zheng, "Infinite Time and Space has a huge department that specializes in researching players and designing the krypton gold system, and they have more data than us. It is much richer. They can see each player's spending habits, spending power, and loyalty to the game, love and other behaviors. The conclusion drawn through comprehensive analysis, you think the number of skins this time and Is the price arbitrary?
Impossible, it must be a design plan to maximize profits after a detailed study of the Avatar player group portraits! "
"Oh!" Hua Xue nodded. Although she didn't understand it, she generally understood that the official pricing had their reasons, and she had nothing to worry about.
Gu Zheng smiled. It was the first time he heard what Wang Dalong said. After all, his knowledge of the game industry is not as good as Wang Dalong's. Although he is the boss, to be honest, he is really just a rookie.
Looks like I still have a lot to learn!
Gu Zheng said with a heart.
...
At 8:00 on May 10th local time in the United States, the "Avatar" series of skins was logged in the game mall for sale. The high price really shocked many people and caused some players' dissatisfaction.
"The skin of such an ugly character is still so expensive, thinking about money and thinking crazy!"
"Although the copy of Avatar is really good, to be honest, I really can't compliment the shape of the Na'vi man. This kind of skin is still so expensive, whoever buys it is a fool!"
"That is, a group of primitive people who don't wear clothes. They are so tall that some of the fashions and equipment they bought before may not match!"
"The official said, all fashion and equipment will be automatically matched, don't worry about this!"
"Maybe it's a personal aesthetic difference.
I just think it looks pretty, especially for women, it's a bit like a cat, very wild! "
"That's right, blue skin and glowing stars, how dreamy!"
"The shape of the Na'vi is really ugly. If it's cheap, it's okay to buy a prop to use as an official copy in the future. It's so expensive to sell, I strongly resist!"
Players hold their own opinions and complain, but the most important thing in infinite time and space is rich players, and the official can design this props sales plan, it is also based on evidence, so despite the scolding in the community, But it still does not delay the sales of skin props.
More than 3 hours after the Avatar character skin was launched, it was sold out, and other mount skins were also sold out within 6 hours. The various animal and plant decorations used to decorate the player's territory also sold very well.
In just a few hours, the "Avatar" series of skins has achieved sales of nearly three billion US dollars, which is really the envy of many game companies, and also allows many people to thoroughly understand the market potential of "Avatar", as well as players of liking.
In fact, as Wang Dalong said, the official has indeed carefully analyzed the data, and has conducted a very professional and detailed analysis of the current player group of "Avatar", so this design plan was made, and the entire sales situation is even in the official. expected.
"There is no Phantom's skin?" A player commented in the community.
"Impossible, the Phantom skin will definitely be released. I guess it will be put in the open box. After all, Phantom is very popular!"
"Have you not seen the official announcement, the latest mount - Phantom, log in to the unboxing lottery area at 8 o'clock tomorrow, and each server is limited to 5!"
"Only 5? I'll wipe it, so don't grab it crazy!"
"This is exciting, it is estimated that it will be another money-burning battle between the kryptonites!"
"Infinite time and space just know how to play!"
Players are well aware that opening the box is the most expensive part of the lottery. Judging from the pricing of Avatar skins and the official positioning of the Phantom mount, it is estimated that this Phantom mount will cost thousands of dollars even for the Emperor. The million dollar knife can be drawn.
In the case of African Emirates, it is estimated that a few hundred thousand dollars is a small amount.
Wang Di's mansion, in the game cabin...
Wang Shishi happily looked at the Pandora jungle she built with her own hands, and was very excited.
At this time, the time in the territory is the same as the real time in Huaxia. It is already the second half of the night, so the vegetation in the entire jungle exudes a dreamlike halo and color. Scattered in the jungle.
The jellyfish-like wood elves floated up and down in the air as if they were wandering.
In order to present the beauty of the Pandora jungle in his own territory, Wang Shishi spent almost all the pocket money he had saved this time, and bought all the animal and plant decorations of Avatar in the mall.
In fact, when she plays infinite time and space, krypton gold is still very rational, and she never spends hundreds of thousands or millions just to buy a set of equipment. This time is her only impulse purchase.
No way, the world view of "Avatar" is too much in line with her liking, and now she finally got her wish and created a Pandora jungle in her own territory.
After 24 hours of precipitation at 8:00 a.m. China time, all the newly launched Avatar props were sold out, and the final total sales amounted to 4.35 billion US dollars. This does not include the sales of Mount Phantom, because the algorithm for this part of sales is more complicated. , which cannot be immediately included in total sales.
The box-opening lottery in "Infinite Time and Space" does not always exist. Generally, the lottery is held once a day, and there are different themes.
There are many items to participate in the lottery in the same period. For example, this time, more than 20 items including weapons, skins, mounts, etc. will be put on the shelves at the same time as the mount phantom to participate in the lottery.
Although this phase of the box-opening lottery is based on "Phantom" as a gimmick, all the income generated by this lottery still needs to be divided with other props, but the proportion of the split is different. .
In fact, this is equivalent to bundling sales, using the popularity of the "Phantom" mount to drive the sales of props in other dungeons. This is the characteristic of "Infinite Time and Space". Countless dungeon suppliers and the platform have formed a strong community of interests, and only have it. So powerful is life force.
...
In a game media company in Kyoto, Cheng Liang, an editor who just entered the industry, handed the collected information on the sales data of "Avatar" props, as well as evaluation and other information to Li Wenchao, the editor in charge of writing news articles.
"Brother Chao, I really don't understand. Although the Avatar copy is very good, to be honest, I really don't like the shape of the Na'vi people. It's like a group of blue primitive people who haven't evolved. The skin of this shape sells so much. It's expensive, but someone still buys it?" Cheng Liang looked puzzled.
"As expected!" Li Wenchao looked at the sales data, nodded and said, and then explained: "We don't understand the world of the rich, and Avatar's styling is indeed not flattering, but you must know that aesthetics is such a thing. It can be guided, just like those big fashion brands, some trendy new products launched, some of them are ugly in our opinion, expensive to die, but there are still a large number of people rushing to pay, those people may not lack this one. clothing.
As far as I know, there are a lot of kryptonite bigwigs in Infinite Time and Space, excluding those players who really like Avatar dungeons or Na'vi people, and there are three other types of kryptonite players.
The first type of people are really rich and willful. As far as I know, those people’s warehouses almost include all the skins launched by Infinite Time and Space, and even many skins they have never used, but they still buy them, not to mention Avatar. The skin that brings the follow-up official dungeon benefits!
The second type of people are those who like to follow suit. They basically do not have the ability to judge for themselves. If you buy, I will also buy. This group of people is stupid and has a lot of money, and businesses like it the most.
The last type is speculators. There are still many such people. They snap up Avatar skins. Taking advantage of this wave of popularity, they should be able to make some money by selling them. After all, there will definitely be many rich followers. See Many people have Avatar skins, and they want them too, but they can't be bought through official channels, so they can only buy from players! "
"Oh!" Cheng nodded and seemed to understand. Sure enough, he was still too young and naive. He used his own thinking and consumption concept to measure others.
Sure enough, poverty limits imagination!
...
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