Game Design: Is it possible? CaiGou

Tai Ping Dao’s annual surprise feedback is a memory that many fans cannot forget.

As soon as Phantom Beast Parlu was released, many players even bought the game without even having a chance to watch the promotional video.

You know, Phantom Beast Pallu is not a small game that sells for two yuan. Even with a 10% discount on the first day of the game, the price is as high as more than ninety yuan.

But there are still many players who don't care about the price of the game at all. They just take out the money from their wallets because of the Yellow Turban of Taiping Road, which must be a high-quality product.

This shows how strong Taipingdao’s appeal is in the gaming circle today.

However, whether it has charisma or a golden brand name, these are the fundamentals of Taipingdao.

What really made Phantom Beast Pallu popular on the first day of the game’s release was the various live broadcast effects created by Boss Yin when he broadcast Phantom Beast Pallu.

The shameless ancient god invaded the Paros Islands!

Education of love, pallu emerges from under the stick!

Diary of a Madman, Pippi Chicken Parlu version!

Cows, horses and social animals are chosen by God to beat the workers into the holy body!

There are a large number of video editing accounts across the Internet. Even before Boss Yin has finished broadcasting, he has finished slicing and editing the live video and uploaded it to major short video platforms.

A series of famous scenes with great live broadcast effect made the fantasy beast Parlu become popular on the entire network in a very short period of time.

"Ooooooo, Boss Yin is bad, Palu is good!"

"Damn, it's so immersive to play this game, isn't it?"

"Being a cow and horse in reality on weekdays, and being a leader in games on holidays?"

"Pokémon with a yellow flag: I declare that the fantasy beast Pallu is my favorite!"

"So many elements? The stitching is so good? The old thief deserves to be you!"

"Hahahaha, Diary of a Crazy Chicken, isn't it too much for me to take advantage of my own operations this time?"

"Good news: Stitches!"

"Bad news: It's all sewn up!"

As a result, Phantom Beast Parlu has not only become popular in the gaming circle by virtue of its out-of-the-circle live broadcast effect, but also made the hot search headlines on the Taipingdao community forum. It has also made thousands of cattle and horse workers feel the same, and the popularity of the game has exploded out of the circle.

Just two hours after its release, the game Eudemons Parlu has successfully reached the top ten of the most popular searches for scarves and occupied three of the top ten spots.

【Chosen workers】

【Fantasy Beast Palu】

【Crazy Chicken Diary】

The extremely huge amount of traffic coming from breaking the circle has brought great popularity to the Phantom Beast Pallu.

Even if this traffic is not vertical traffic, the game sales conversion rate is not high. After all, not everyone dares to buy a game priced at nearly 100 yuan without blinking an eye.

No matter how low the conversion rate is, it cannot withstand the huge traffic. Not only did the sales of Phantom Beast Parlu not show a decline three hours after its release, but it bucked the market trend and rose.

This wave of operations caught media reporters in the gaming industry off guard. Cai Gou did not say hello in advance, and the game's promotional video was synchronized with the game's release date. Reporters from various media have been in the gaming industry for so many years, who has ever seen such a shady operation? ?

But there is no way. There is no need for the media's publicity power at the moment. The fantasy beast palu has already become popular in the industry. Rather than media reporters taking the initiative to promote the fantasy beast palu, it is better to say that the media reporters are thinking about how to use the fantasy beast pallu at this time. Lu's traffic.

[Big game event]: "Pokémon Parlu" collides the gameplay of "Pokémon" and ARK, creating a very positive gameplay loop, as well as substantial gameplay depth, plus the functionality of various types of Parlu is very diverse , making this game full of playability.

[Game Hot Point]: Although the Phantom Beast Palu was released less than five hours ago, after the author personally tried it, I was still infected by the humorous temperament of the Phantom Beast Pallu.

It has a surprisingly rich content and deep survival game mechanics that make it hard to put down.

We can't ignore the way that Parlu, the Phantom Beast, stitches together the gameplay of many games - but as I rode on the back of a flying dragon and shot blue ducks with an assault rifle, these flaws were almost all forgotten by me.

[Game Storm]: The game Phantom Beast Palu has been destined to be accompanied by various controversies and controversies since its birth, but no amount of controversy and controversy can cover up the fun and success of Phantom Beast Pallu.

I believe that for a long time, the fantasy beast Pallu will become an excellent model for the "Stitch Monster" game.

When it is stitched together, it accurately explores the middle ground between different game types, so that players of each type of game can experience a fresh experience that is completely different from traditional games in this category.

From this point of view, Phantom Beast Pallu is destined to be a game that goes down in history.

Since then, both manufacturers and players may pay more attention to the value that stitching can bring.

But with the rise of suture trends in the future, there may be an issue worth pondering and even worrying about that needs attention——

If you can achieve great commercial success by just adding up excellent design and gameplay, then who will innovate?

After all, someone in the game industry needs to continue to create excellent designs that can be stitched together!

Fortunately, Taipingdao is not only the top player in the aggregate gameplay, but also the top master in the original gameplay.

This is enough to make up for my fear and uneasiness about the future development of the game industry.

The Phantom Beast Pallu became an instant hit!

One hour after the game was released, sales exceeded 110,000!

Three hours after the game was released, sales exceeded 400,000!

Eight hours after the game was released, sales exceeded one million!

For other game manufacturers, the extremely difficult million-dollar club threshold is extremely difficult for Taipingdao and the Phantom Beast Palu to pass with ease, and has even achieved the myth of the fastest million-dollar game sales on the entire network.

Pokémon Journeys was originally the most popular game this month, but sales exceeded 100,000 within 12 hours of its release, and it is expected to reach the top ten in the weekly sales rankings.

However, Phantom Beast Pallu was a latecomer. Within one hour of the game’s release, it completely surpassed the overall sales of Pokémon Journeys, and eight hours after the game’s release, it successfully topped the monthly game sales rankings.

If Pokémon Journeys had been released at a different time, it would have been a game that became popular in the gaming industry with its small profits but quick turnover.

After all, the price is less than 10 yuan, which is 9.9 yuan. Even if there are a lot of krypton gold points in the game, it cannot be resisted because it is the exclusive copyright of Pokémon Continent. Fans will always buy it.

But the problem lies in the wrong timing!

Just three hours after the release of Pokémon Journeys, Taipingdao released the Phantom Pallu. Half a day later, the Phantom Pallu became popular.

Originally, this period was the peak period of sales growth for Pokémon Journeys, but the upward trend was abruptly interrupted by the mythical beast Pallu.

Not only that, at this stage, many players of Pokémon Journeys have not played for two hours. After experiencing the fantasy beast Pallu, they feel the dishes cooked by the chef and can no longer eat roadside fast food, so they have refunded their money. .

Not only was the sales growth of Pokémon Quest interrupted, but the refund rate for the game also increased significantly, which can be described as adding insult to injury.

And this is why Cai Gou chose to release the Phantom Pallu and Pokémon Journeys on the same day and compete in the arena on the same day.

Are you starting the game?

Iron is useless!

Let me show you what it means——

Being fat first is not considered fat, but being fat later is overwhelming!

Penguin gaming platform, office.

The secretary took the document and reported on the game sales of Eudemons Pallu and the refund status of Pokémon Journeys.

When Zheng Jingming learned that after the release of the Phantom Beast Palu, the sales growth curve of Pokémon Journeys was not only cut in half, but also that the refund rate reached new highs, the flames of anger almost burned him to death:

"Phantom Beast Palu? Sales exceeded one million in less than 24 hours?"

The secretary corrected him cautiously: "Mr. Zheng, to be precise, the sales exceeded one million within eight hours of release."

Zheng Jingming threw the document on the ground angrily:

"Why, such a sewing game? Mian Yuyu? Pipi Chicken? Naughty Cat? Parlu? Isn't this obviously a Pokémon that has changed its skin? This is infringement! He is bullying!"

At the end of the sentence, he almost cried out of grievance.

The Penguin Game Platform spent a lot of money to purchase Pokémon copyrights, and it was only under the sole control of Zheng Jingming that it was successfully promoted and finally achieved.

At that time, the IP of Pokémon was being heated up by Taipingdao’s “Pokémon GO”. Purchasing the exclusive license to Pokémon Continent was a good move.

Penguin Game Platform is even preparing to create a series of mobile games, client games, virtual reality and other games around the Pokémon IP.

As a result, the first Pokémon series game, Pokémon Journeys, which was developed under the leadership of Penguin Game Platform, encountered a sniper attack from Taiping Road on the first day of its release.

"Huh...huh..." Zheng Jingming panted. After coming back to his senses, a trace of clarity returned to his mind:

"Cai Gou definitely did it on purpose. He deliberately prevented Ishihara Tsuneshi from being able to influence both sides. He deliberately broke up with Ishihara Tsuneshi. He deliberately let us get the exclusive license for Pokémon Continent, just for today!"

"He has already prepared a counterattack. He has already prepared to fight us in the ring, but there has been no movement. The game was announced and the game was warmed up. He didn't think about it at all, just to avoid alerting the enemy?"

"Wuxuanfa released the game, and he's so brave that he's so brave!" Zheng Jingming immediately ordered:

"Contact Ishihara Hisashi and hold a cross-border video conference. According to the current trend, this is not something our family can afford!"

"Hey! I'll do it right away!" The secretary hurriedly left.

A quarter of an hour later, the video conference started.

Hisashi Ishihara's face was as dark as a briquette, and he was obviously in a bad mood after hearing the news.

"Zheng Jun!" Ishihara Hisashi said straight to the point: "What do you think about this matter?"

Zheng Jingming replied: "Angry, very angry, he is plagiarizing! Blatant plagiarism!"

Ishihara Hisashi nodded in agreement, which obviously meant the same thing.

The Pokémon IP is the foundation of their company.

After "Pokémon GO" became popular in mainland China, it was stymied because of the Pokémon journey, and the one who competed in the ring was the mythical beast Parlu, which was obviously a poke in their lungs.

It can be said that my uncle can tolerate it, but my aunt cannot.

"Zheng Jun, we have the same view. I will ask the chief legal officer of our international department to lodge a serious protest against the plagiarism of Phantom Beast Parlu. As for the public opinion environment in mainland China, we still need your efforts."

In this matter, Zheng Jingming and Ishihara Hisashi are grasshoppers tied on a rope. Faced with this matter, they have no choice and must work together.

Zheng Jingming obviously understood this and nodded heavily: "Okay, leave it to me!"

After the video conference ended, Zheng Jingming immediately contacted his publicity channels.

That night.

When players all over the network were discussing the Phantom Beast Palu.

Less than a day after the release of the Phantom Beast Pallu.

Hisashi Ishihara dispatched the chief legal officer of the International Department and issued a statement on the official website——

[The suddenly popular game Phantom Beast Palu plagiarized the design of the Nintendo game series. It looked like "random plagiarism". I was surprised that Phantom Beast Pallu could go this far. 】

[We solemnly declare that we have not granted Taipingdao any license to use Pokémon intellectual property or assets in the Eudemons Parlu game]

Penguin Game Platform urgently forwarded the statement as soon as possible——

[Intellectual property rights are priceless. Any game manufacturer should keep this in mind when designing and producing games and not touch the bottom line of the law]

[Penguin Game Platform is the only genuine company authorized by Pokémon Continent. Please Taipingdao immediately stop plagiarism and issue an apology statement]

Player: "!!!"

Water friend: "!!!"

It has only taken less than twelve hours since the release of the Phantom Beast Pallu.

Not only is the game a hit, but who would have thought that there would be a big melon to eat at night?

Zheng Jingming?

Hisashi Ishihara?

Speaking of these two names, 70% of players in the gaming circle do not know them.

But if you say——

Penguin gaming platform!

The Pokémon Co., Ltd.!

In the gaming industry, everyone knows who everyone knows!

Nowadays, Penguin Game Platform and Pokémon Co., Ltd., two major game manufacturers in the gaming industry, put pressure on Taipingdao, another major mountain. It can be described as a thunder, which can only be described as the only one I have seen in my life.

After receiving the news, netizens who were eating melons poured into the official WeChat comment area of ​​Penguin Game Platform.

"Holy shit? Penguin, are you serious?"

"No? We were just joking? Are you serious?"

"The game Phantom Beast Pallu has nothing to do with Pokémon, right?"

"To be honest, even if you say it's ridiculous, it doesn't reach the level of plagiarism, right?"

"Pokémon Zhengbaiqi: Let me tell you, isn't this your fault? Players have been calling for it for so many years, and you guys are squeezing toothpaste out of the game, but now you're being slapped in the face, right?"

"Plagiarism is still wrong. If it is plagiarism, then we really shouldn't support it!"

"Yes, yes, it is everyone's responsibility to maintain the game environment!"

"Listening to both will bring light to others, and listening to others will bring darkness. Let's wait for the old thief to speak out!"

As the [Eudemons Parlu's suspected plagiarism] incident continues to ferment, its influence continues to rise.

Players from all over the world gathered in the public chat section of the official website of Game Paradise to talk.

"Holy crap, who would have thought that the gaming industry, which had been silent for more than a month, would make such a big noise!"

"The Phantom Beast Palu was released without any announcement, and it was directly put on the shelves, on the same day as Pokémon Journey. You can tell that the old thief did it on purpose!"

"I have to say that the fantasy beast Palu is simply a model of stitching monsters in the gaming industry!"

"Who says it's not the case! This is the first day I know that the game can do this!"

"Hey, tell me, both Penguin Game Platform and Pokémon Co., Ltd. have issued statements. Will it have any impact on Taipingdao and the fantasy beast Palu?"

"It would be a disaster if it really had an impact. After all, the game sales of Phantom Beast Parlu exceeded one million in eight hours. If a game with such an achievement was caught in a plagiarism scandal and was removed from the shelves, wouldn't the general be so angry that day?"

"It's hard to tell based on what they said. In my opinion, what Phantom Beast Palu stitched was not the game, but the game elements. It's really unfair to say that he plagiarized."

"Let's see, this is only the first day, and the world of the gaming industry has almost been poked a hole by these three companies!"

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