Game Design: Is it possible? CaiGou

Cai Gou pressed the PPT player in his hand, and two big words appeared on the screen -

[Distortion]

Cai Gou looked at the screen and smiled meaningfully: "The DLC [Distortion] is famous for its difficulty even among the nine DLCs of Ark: Survival Evolved."

"I can tell you for sure that [Distortion] is the most difficult DLC for players to open in Ark: Survival Evolved. It perfectly implements the hardcore game purpose of Taipingdao."

"As long as you play the DLC [Distortion], players will unlock various ways to die. I believe its hardcore level will not disappoint you."

Player: "..."

Friends: "..."

No, old thief, I asked you to go all in at the beginning, are you really going all in?

The first DLC of Ark: Survival Evolved is the representative of the extreme hardcore of Taipingdao?

Is this appropriate?

Is this reasonable?

Doesn't your conscience hurt?

I don't know if your conscience hurts, anyway, my liver has begun to ache.

"Zhengjiaojiao: All are hard, all are hard, it's better to be hardcore!"

"Hahaha, hardcore players, survival and construction game enthusiasts are ecstatic!"

"Oh no, noobs are already scared..."

"The most difficult DLC right away? Is this appropriate?"

In the live broadcast room, some players were overjoyed, while some players were in grief. Cai Gou continued to introduce with a smile:

"The map of this large DLC [Distortion] is an abandoned, faulty ark with a complex underground biome system."

"After waking up, the survivors face strange new challenges that are different from the past - extreme radioactive sunlight and environmental hazards, zippers, wing suits, climbing equipment, cave dwellings, rechargeable batteries, etc."

"In God In the mysterious depths of the sea, a group of extraordinary new creatures are waiting for players to arrive. But beware of the ruthless, elemental humanoids that evolve into evil, light-hating monsters - Nameless. "

"When all things go wrong, the survivors will uncover the ultimate secret of the Ark and ultimately create a future that belongs to the powerful and intelligent survivors of the Distortion World!"

"[Distortion] places the survivor players on a damaged Ark. The atmosphere inside the Ark has leaked, resulting in a rough surface, strong radiation, and too many lush biomes underground."

"As the maintenance system of this Ark fails, many dangerous creatures and natural environments present an exciting new world waiting for players. Exploration and adventure. "

"Of course, in the [Distortion] DLC, Taipingdao still did not forget the game features of Ark: Survival Evolved. Players can capture and tame 14 new creatures with amazing abilities in the [Distortion] DLC. "

"Players climb walls, glide in the air on a self-camouflaged rock dragon, block the darkness with one of four friendly [Lantern Pets], or use a giant [Cave Crustacean] to grab and throw multiple creatures at the same time, and so on. "

"At the same time, in the [Distortion] DLC, an additional 30 new projects have been added to speed up the player's craftsmanship. Players can now use cave climbing picks, gliders, and zippers to traverse this new Ark. "

"Control Make the most of the harsh environment and protect yourself with hazmat gear, rechargeable lights, flashlights, batteries, glow sticks, railguns, and more. Prosper by gathering new resources, using fishing nets, and gas collectors. "

"As the maintenance system of this new Ark fails, earthquakes, radiation exposure, gas leaks, and elemental chambers are among the many hazards that survivors will learn to deal with in the five new major biomes of [Aberration]. "

Cai Gou's voice became higher and higher, and his tone became more and more excited. He shouted out his final closing words:

"As players uncover the ultimate secrets of the Ark and learn more about the future of the Ark itself, are you ready to accept the terrifying threats lurking in the deepest depths?"

Are we ready to accept the challenge?

The whole audience was silent in the face of Cai Gou's question.

Old thief, you are so scary, even hardcore steamed dumplings teaching players would not dare to pat their chests and say that they are ready to accept the challenge before experiencing [Aberration] in depth, right?

After Cai Gou's explanation, players have a preliminary understanding of [Distortion]. Just looking at the plot setting, players can also find that the difficulty of this DLC is definitely higher than the main game and other DLCs.

"After listening to Lao Zei's introduction to the DLC [Distortion], why do I feel like I've strayed into a pirate ship?"

"Lao Zei, don't shoot, I'm one of you!"

"What's the situation? I'm a survival and construction player, not a hardcore player, woo woo woo, you can't do this to me. Do you know how uncomfortable this is for someone with obsessive-compulsive disorder and a collector?"

"Take a deep breath, it's okay, hardcore is normal, not hardcore is weird!"

Without waiting for the player to urge, Cai Gou then introduced other DLCs one by one - Valguero, Wonderland, Extinction, Scorched Earth, Primal Ark, Central Island, Genesis, Crystal Island.

After more than an hour of talking, when the nine DLCs of Ark: Survival Evolved were all explained, the background settings and new features of various Ark worlds dazzled the players and made them unable to extricate themselves.

Each large DLC of Ark: Survival Evolved has its own characteristics and charm. The players' desire to play Ark: Survival Evolved has reached its peak at this moment.

Boss Yin, who was watching the live broadcast, was eager to reward a rocket and asked Cai Gou the question that thousands of fans are most concerned about at present-

"Old thief, you have said so much, how much are the prices of these nine DLCs?"

Cai Gou said: "Look, you are anxious again!"

However, Cai Gou did not keep the secret. He pressed the PPT remote control in his hand and came to the last page of the PPT, showing the prices of the nine games-

[Ark: Survival Evolved series DLC, each unified price: 37 yuan! ]

[Note: Each DLC is released one month apart. During this period, the four game companies Qingshan, Baihua, Wutong, and Fengqi will release a game each. 】

【The DLC release cycle of Ark: Survival Evolved can be cooled down, and all DLCs will be reduced by 4 yuan. This price reduction can be accumulated. 】

【If Qingshan, Baihua, Wutong, and Fengqi, the four game companies, release a total of nine games during this period, the unified price of Ark: Survival Evolved series DLC will be reduced to 1 yuan. 】

Player: "???"

Water friend: "???"

Good guy, there are still experts?

With this sales strategy, do you want Qingshan, Baihua, Wutong, and Fengqi to directly attack?

But let's be honest.

Ark: Survival Evolved has nine DLCs.

But through Cai Gou's brief introduction just now, the quality of each DLC is undoubtedly very high, even if the player buys any DLC at the original price of 37 yuan, it is not a loss at all.

After all, according to the game setting of Ark: Survival Evolved, a new DLC is almost equivalent to a brand new Ark: Survival Evolved game.

This is not a game with nine DLCs, but ten Ark worlds waiting for players to explore and discover.

But then again, the price of one DLC of Ark: Survival Evolved is 37 yuan, and the total price of nine DLCs is several hundred yuan. Many players' wallets really can't bear it.

If the four game companies, Qingshan, Baihua, Wutong, and Fengqi, can be urged to release as many games as possible during this period, players can naturally spend less money and put all DLCs into the warehouse.

Even in the most extreme case, if these four companies release nine games during this period, the price of each DLC of Ark: Survival Evolved will be reduced to 1 yuan.

This is undoubtedly very tempting for players with weak wallets. Standing in the camp of Taipingdao, for Cai Gou, and for their own interests, why not do it?

Even those local tyrants who are not short of money don't care about the price of nine DLCs, but the release cooling cycle of each DLC of Ark: Survival Evolved can be a full month.

These local tyrant players, who want to experience all the DLCs of Ark: Survival Evolved as soon as possible, can only focus their attention on these four game companies, stand in the camp of Taiping Dao, and cheer for Cai Gou.

Taiping Dao's large-scale DLC live broadcast conference is just the fuse for the war.

After the live broadcast, the fuse was completely ignited, and the real public opinion war was completely launched.

Whether it is a local tyrant player or a player who is short of money.

Whether it is a fan of the Yellow Turban Army or a pure passerby player.

Whether it is a survival construction player or a farming and management player.

At this moment, they all united around Taiping Dao with Cai Gou as the core, and launched a fierce attack on the four game companies of Qingshan, Baihua, Wutong, and Fengqi.

The comment areas of the four game companies were all occupied, and the players' passionate shouts could be seen everywhere in the comment area.

"Although I am a member of the Cyber ​​Bodhisattva of the Taiping Dao, you can rest assured, Baihua Game Company, I have always been objective, not personal. I will definitely stand by you this time and stab you in the back. Oh no, I will support you wholeheartedly. Please release the game quickly. My wallet can't wait."

"Qingshan, Baihua, we have rolled out of swords and guns, we can't lose face!"

"Good job!"

"Be more energetic!"

"Don't lose face!"

"Fengqi Game Company, what are you afraid of? Why don't you dare to fight with Taiping Dao?"

"I support Wutong Game Company. He said he will lead us to compete with Taiping Dao!"

"Compete? Let's do it first. I still say I am the God of Heaven!"

"Please, I can't afford the 37 yuan DLC. How about each of your game companies release 2 games? If we have 8 games, the price of Ark: Survival Evolved DLC will also be reduced to 5 yuan. Just consider it a good deed!"

Game designers of all sizes in the game industry are at a loss when they see the situation develop to this point.

In their half-life in the game industry, they have never seen such a new thing.

Their own fans went to the comment section of the rival company and sincerely presented facts and reasoned, just to make the rival company release the game as soon as possible.

Who can you go to for justice in this matter?

The official website of Game Paradise, where a large number of game designers gathered, just like the aunties sitting on benches at the entrance of the village chatting, cracking melon seeds and eating melons with relish.

Game Events, Game Storm, Game Boiling Point, and many other self-media in the game industry edited news and released related videos as soon as the Taipingdao large-scale DLC live broadcast conference ended.

[Shocked, why did their own fans go to the rival company? What happened to Taipingdao? ]

[Taipingdao's magical DLC pricing strategy, analyzed from the perspective of marketing! ]

[From the Ark Survival Evolved DLC conference, look at the future development trend of the game industry! ]

[Re-examine: What kind of relationship exists between DLC and the game itself? ]

[……]

These articles and videos published by game self-media

Some people analyzed the incident seriously, some described the ins and outs of the incident in detail, some analyzed the DLC pricing strategy, and some counted the miserable experiences of the four game companies Qingshan, Baihua, Wutong, and Fengqi.

This made Zheng Min, Liu Mufeng, Qian Rui, and Jiang Zhihao very angry. Cai Gou's move was undoubtedly a direct stab into people's hearts.

Zheng Min seemed to be able to imagine that at this moment, Cai Gou stretched out his right hand and bent his index finger, and said to him in a mean way:

"Come here!"

Fortunately, although this matter fermented overnight, one night was enough for the other three companies to prepare the reports sent to the game office of the Cultural and Entertainment Office.

Zheng Min sat in the office and carefully reviewed the reports of the other three companies. After confirming that there were no mistakes, he immediately sent his own report to the relevant departments of the game office of the Cultural and Entertainment Office.

At the same time, the game office of the Cultural and Entertainment Office.

Liu Shu, who had just started work, came to his office with a thermos cup.

Wang Hao, who had just finished cleaning the office, saw this and quickly stood up, approached Liu Shu and said with a smile:

"Director, you called yesterday and Cai Gou took the initiative to hold a large-scale DLC live broadcast conference. Wow, Ark: Survival Evolved actually introduced nine DLCs in public."

"Before, who would have thought that Cai Gou had so many cards in his hand and was so well prepared? No wonder he was so confident. This is the first time Cai Gou took the initiative in this incident."

"I heard that the comment area of ​​the official Weibo of their four companies was directly attacked yesterday. The operation was unable to delete the comments in the second half of the night, so the comment area could only be temporarily closed."

Liu Shu unscrewed the thermos cup and drank tea while listening to Wang Hao's endless explanation of the incident.

"Well, this guy really never fights without preparation."

Liu Shu whispered: "Of course, praise him when he deserves it, and scold him when he deserves it. Look at the nine DLCs of Ark: Survival Evolved. Does he plan to stop before the start of the Journey Cup?"

Wang Hao shook his head very honestly: "I don't think he means that..."

Liu Shu said: "It's a small matter to compete with those four game companies, but it's a big deal if it affects the Journey Cup. He should know how to calculate this account."

After all, the Journey Cup is held irregularly and over a long period of time. In addition to focusing on the quality and playability of the game, the judges also pay attention to a small part of the weight in the score, which is the reputation and influence of the game production company itself.

Although the weight of this part is very small, it cannot be ignored. What if this little weight is missing?

Just as the two chatted for a while and were about to start today's work.

The staff of the complaint handling department under the game office came to the office.

"Director, Secretary Wang, good morning."

"Hmm?" Wang Hao immediately stood up and asked, "Xiao Fan, good morning, what's up?"

"Qingshan, Baihua, Wutong, Fengqi, these four companies, jointly accused Taipingdao to the Entertainment Office Game Office early this morning." Xiao Fan hurriedly explained:

"I specially printed out the documents they accused and sent them to you for your review as soon as possible."

"Well, just give it to me."

Wang Haojie took the document and handed it to Liu Shu. Xiao Fan left very tactfully and closed the office door.

Liu Shu weighed the document in his hand, and the corner of his mouth unconsciously had a hint of playfulness: "Accusation?"

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