Game Development Giant
Chapter 328: Sony’s Movement
“Thor Arena will be available next January!”
"DLC - is it a revolution or a money trap?"
"Thor Arena will be sold at half the price of the original version. Jester Lee guarantees that this DLC is worth the price!"
"dlc, what on earth is this?"
In the new issues of major gaming magazines or game shows, Jester’s answer about Thor Arena in the recent press conference has indeed aroused heated discussions, especially what Jester said, Thor Arena is a DLC of "Quake", which is a special expansion pack. Of course, this DLC cannot be free.
But the price is cheaper than the game. The price they are currently discussing internally is about half of the original game.
Then there was an uproar immediately.
It is certain that many players are dissatisfied, because they feel that this thing is something they should naturally get for free after purchasing the original game, but Mars Entertainment forcibly split a game into two parts and made money twice. act to express disapproval.
Of course, players and fans who are fans of TikTok also support this behavior of Mars Entertainment.
This makes Jester a little strange. He really can't understand why players still support them. They are obviously selling two goods for one thing. According to these fans, to make the DLC of "Thor Arena", Mars Entertainment requires a lot of financial, material, and energy. This should not have been in the original version. Now it is sold as a new game, and it is only sold at half price. Why not?
And there are many people who hold this view.
Jester was a little overjoyed. He didn't realize that players in this era were so easy to deceive. If he just said a few words to reporters and media, they would believe him and tell the truth. There are many reasons why "Thor Arena" will be sold separately as DLC this time, but the real reason is definitely not because of the difficulty in developing this function and the inability to launch it on time, but because Jester believes that this kind of FPS is the biggest The special feature, and even the perfect way to continue the life of the game, is this arena mode where everyone competes against each other.
In other words, in the future, the arena mode will be the mode with the most players and the longest playing time. In this case. How could Jester not consider maximizing interests?
Jester is not a philanthropist in essence, he is still a businessman, and no one has done this before to sell a DLC for the original game. In other words, this is a game that has never been sold before. Things that are regulated in the industry.
Since there are no obvious default rules in the industry, he was the first to do so, so of course he can set the rules.
Of course, this is also because Jester is most confident about the appeal of "Thor Arena" to those players who like "Quake". If the majority of players who have played Quake have little interest in the game, Jester is asking for trouble and disgrace.
Anyway. No matter how the outside world evaluates him, his decision has been made long ago, and he has already started making plans in this regard in the company.
He didn't bother to worry about these things.
Originally, Jester wanted to contribute to the plan to release "Pokemon" on Christmas Day, after all. The game "Pokemon" will become a standard for all handheld console games in the future. It can even be said that this game can support the existence of a handheld console platform.
But because of something that happened recently. He had to temporarily shift his attention to other aspects.
This is a document given by Samsung. The document was drafted by Li Kunxi. In addition to the fact that Li Kunxi made some brief introduction to the reform of the working hours of Samsung's 200,000 employees based on Jester's proposal, it turned out that according to Jester's predictions.
This reform was obviously opposed by many people within the board of directors when he first proposed it. However, after Li Jianxi insisted and dismissed several of his previous direct opponents without hesitation, the internal The opposition voices temporarily stopped.
Because after all, this is not a reform that harms the interests of these people.
Although they are extremely dissatisfied with the increase in working hours for one hour for the employees whose interests have been most seriously harmed, they all speak softly and no longer fight against their bosses. These people lack the courage to stand up, especially when there is no one else. Stand up and express your voice, and their voices will naturally be ignored.
In short, although there is little resistance at Samsung, a reform covering 200,000 employees is proceeding in an orderly manner.
Li Jianxi is very satisfied with this reform.
Of course, this incident did not allow Jester to focus on Samsung recently, but because he had already negotiated something with Samsung before. This was a few years ago, under Li Bingzhe. It was negotiated before he passed away. Even when Jester went to South Korea, Samsung had a contact with Jester about this project and mentioned that it was prompted by Lee Byung-cheol.
But later, due to the death of Lee Byung-cheol and the general purge carried out by Lee Kun-hee in the company after his father's death, this matter was temporarily put aside. Now Samsung is back on track. This matter that has been discussed for a long time has also been It was once again put on the agenda.
This is the construction plan for a Mars entertainment game-themed amusement park.
There is no problem for Samsung C\u0026T to do this. In South Korea, they have built an amusement park similar to Disneyland, and it is also very famous in South Korea. This time, they just want to use Mars Entertainment to solve this problem. Mars Entertainment’s international influence, especially its high influence in the minds of younger children, will allow it to expand its amusement park business.
Is this why Disney can build major amusement parks all over the world, but others can't?
It’s nothing more than a matter of recognition and influence.
And does the current Mars Entertainment have this qualification? According to a recent Fox survey on the influence of Americans' favorite characters, Balotelli, the mustachioed Western Sheriff, is even more popular than Disney's Mickey Mouse. .
This also shocked the entire United States. They felt that this was simply impossible, because Mickey Mouse has been popular in the United States for decades, and thousands of cartoons have been produced. But such a character can even be said to have been around for a long time. It has been imprinted deep into the hearts of Americans and is regarded by many as an image that can be equated to a symbol of the United States.
Surprisingly, there are only a few games, and a character that was released less than five years ago has become the most popular character among Americans.
This also made many people lament that times have changed.
Of course, the most heated discussion now is not the influence of Jester’s Balotelli. This news is indeed very topical, but it pales in comparison to what Sony is doing now. Recently, a certain media broke the news that Sony is acquiring Columbia Pictures - this is not a down-and-out movie company like MGM, but a real Hollywood giant.
The issue of Sony's acquisition has been mentioned by some media before. However, for Americans, the six major Hollywood giants are symbols of the United States in their eyes. How can such a symbol be acquired by others? Moreover, even if Colombia agrees, An acquisition of this level would naturally not be successful without the approval of the federal government.
Therefore, Americans only viewed this matter as a joke before, because no one thought it could be done.
But this time is different. This time the person who broke the news was a very authoritative and professional media. This media has always been known for its serious reporting. Moreover, this time they also used words such as "the acquisition is close to completion". Naturally, It will be unacceptable to these Americans.
Damn, your brother's meat toilet, Japan, dares to buy your father's symbol?
This time it was natural for the crowd to be excited.
Originally, when encountering this situation, Sony's crisis public relations people would stand up and refute the rumors, stating that there was no such thing at all, and hoped that everyone would not spread rumors. But this time, facing the excited Americans, Sony said nothing. hair.
To a certain extent, this is a natural acquiescence.
The current scene cannot be said to be chaotic. As far as Jester knows, even in his company, there are many discussions on this issue. Although there are not many Japanese people in his company, even though most of them are in Japan, but there are also some in the United States. In addition, the company is usually more united and friendly, so there are no harsh words.
However, resistance to Sony's acquisition is basically the acquiescence of all Americans.
It is foreseeable that taking advantage of the opportunity now must be for an even more violent outbreak in the future. Jester is now basically 100% sure that once Sony announces it to the outside world, the media who have not yet expressed their stance will turn to Sony. , firing with all their strength towards this acquisition time.
Haha, it doesn’t matter whether the media is sincere or not. What’s important is that this is a hot topic that can be exploited. It can take advantage of Americans’ shared hatred of Japan and their growing anti-Japanese sentiment. They have long been dissatisfied with the product encroaching on their market. If they don’t use such a venting channel, they cannot be called a qualified media.
As for Jester, he doesn't care, because what Sony wants to do is a multi-billion dollar acquisition plan. Now according to his financial resources, it is simply impossible to participate in such a thing.
Moreover, even if he was qualified to participate, he had no interest at all. (To be continued...)
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