Game Development Giant

The most important thing is that they just did this and played both versions. However, the version they gave us for testing this time was only the blue version. For the collectors in our editorial group, every time When you open the Yokai Illustrated Book for the first time and see the icons on it that cannot be lit, you will feel very uncomfortable.

I can’t wait for “Pokemon” to be released soon.

Jester watched this game show on a TV station in Los Angeles in the employee cafeteria with hundreds of employees in the company during his lunch. They teased "Pokemon" before its official release. This interesting anecdote was told, and it was mixed with the rivalry between the two largest gaming magazines in North America.

After the release of this issue of "Player" that was obviously ridiculing, "Game" was definitely furious, but because they were at fault first, they could only hold back. However, according to reliable sources, when "Game" When the editor-in-chief saw this issue of the magazine, he tore the dozens of pages of coated paper magazine into pieces.

Even at the end of this game show, the host even teased Jester.

The reason is that although there is no conclusive evidence that Jester is the real boss of "Game", we can still draw some conclusions from many gossips and the tendencies shown by "Game" in daily life.

However, Jester just smiled and ignored it after reading it. It is true that "Game" is his magazine, but in the past few years, he has not interfered with the specific affairs of "Game" at all. At most, he has raised questions on some matters. I gave some of my own opinions, which have nothing to do with Mars Entertainment. They are entirely for the purpose of increasing the sales and influence of "Game".

The people in "Game" magazine know this best.

In fact, Jester also knows that if a game magazine wants to become truly big, its stance must be impartial. If "Game" had been sitting on Mars Entertainment's butt from the beginning, it would be impossible for them to develop to this point now. . So recognized by readers.

For example, Nintendo has produced a similar magazine, but the core selling point of a magazine that only introduces and brags about Nintendo games is just for Nintendo readers to read and let them go to yy alone. There is no value at all. On the contrary, "Famitsu" immediately understood the key not long after the launch of "game" and immediately changed their names. \u003cWhat is it? The full name of the FC home game console is Fami. In other words, this was originally just a publication launched specifically to introduce games on FC after seeing the strength of FC in the Japanese market. However, after seeing that Nintendo had no way to dominate the market, they immediately changed the Without the name of the magazine, it is very easy for readers to misunderstand that they are Nintendo's magazine.

Of course, a magazine that wants to become big must have a stance. Only with a firm stance can it attract enough die-hard fans, but the stance cannot be limited to a certain game company. Of course, you must have a good impression of a certain game company. is allowed.

For example. "Game" often boasts about Mars Entertainment's games and belittles Nintendo's games, but this does not arouse readers' disgust because they are making comparisons. They are comparing the United States to Japan, and the United States beating Japan is something they like to see.

This is to make the butt where the readers like it most, rather than working against the readers.

Even "Player", who has always competed with "Game" on opinions for the sake of sales, has never put his butt on the side of Japanese manufacturers. Although Japanese manufacturers do not lack enough excellent games, for example, when rating their two games. They will always be a little more lenient towards American games, but will be ruthless towards Japanese games.

This situation not only happens in the United States, but also in Japan. In addition, Japan is a relatively closed country in the game industry. They have their own set of aesthetics, such as Japanese style. "Dragon Quest" was a huge success in Japan, but not many people paid attention to it when it was released in Europe and the United States. The reason is that European and American players are not able to accept the Japanese-style games that the Japanese admire.

In fact, such examples are unique. In later generations, in Jester's memory, a game called "Yo-Kai Watch" was also like this. Its sales in Japan were extremely low, and even the sales volume in a single week was exceeded in Japan alone. 15.6 million copies, but after leaving Japan, sales immediately dropped sharply, not even 1% of the sales in Japan.

Therefore, with the support of a large number of such Japanese players, "Famitsu" can be more independent in comments than "Game". In addition, the conflict between "Famitsu" and Mars Entertainment is well known, and Mars Entertainment There was no respect given to "Famitsu" at all. At a certain game press conference, a reporter from "Famitsu" was directly kicked out.

Three feet of ice, not a day of cold, made Mars Entertainment take such drastic action, it is definitely not just "Famitsu"'s provocation at the press conference and secretly leaking the beta version of the game, but also more , or a concentrated outbreak of accumulated conflicts between the two sides.

Since the bombardment incident occurred, although Mars Entertainment was angered by secretly leaking the test version to Mars Entertainment's largest competitor, "Famitsu" has completely begun to attack Mars Entertainment. Before, it was relatively To put it more vaguely, since Mars Entertainment announced that it would never accept interviews from "Famitsu", the two parties have completely lost their skin.

But because of this, the sales volume of "Famitsu" did not rise, and more people wanted to see how they hacked Mars Entertainment.

When Jester established Mars Entertainment, he had very high requirements for the company's restaurants and hired very high-level chefs. They not only prepared Western food, but also a lot of Chinese food, because the Japanese employees in the company also There are not many, so I cook some Japanese meals from time to time.

Moreover, because of Grandpa Jester's relationship, Mars Entertainment's restaurants employ authentic chefs from China, and the Chinese food they cook is also very authentic traditional Chinese food, not the kind of Chinese food that has been reformed after arriving in the United States. , although many Americans do not like this kind of Chinese food, but equally, as many people dislike it as many people like it. At least within Mars Entertainment, there are still a lot of people who like this traditional Chinese food.

The most important thing is that what Jester learned is a rule set by Google in the future, that is, the restaurant is completely free for internal employees.

This is also called the best benefit of the entire company by Mars Entertainment. It is not uncommon for restaurants to be free. Many companies in California do this, but restaurants like Mars Entertainment create the taste of a star hotel. It's free, so it's extremely rare.

According to Richard Lucent, who just joined the hardware development department of Mars Entertainment after leaving IBM at the end of this year, he has never seen such a company in his more than 20 years of experience in the industry.

The reason why Jester did this is also very simple. He very much agreed with Google’s original free restaurant plan. That is, if employees can eat better in the company, then employees will spend more. Put more energy into game development.

As for the work of game development, it has not been a very serious and rigorous job since its birth. More often, it requires the burst of inspiration from employees, whether it is a programmer completing a function or an artist completing it. A setting, or when the planner comes up with an amazing idea.

It is impossible to generate inspiration through mechanized and dogmatic work, but Mars Entertainment requires continuous bursts of inspiration.

The large game companies of later generations can be said to be very comfortable in creating a working environment for their employees. For example, Mars Entertainment completely copied the Blizzard set of later generations. Even if you come to work in pajamas, no one will say anything about you. , as long as you can do your job.

As for Google, there are many people who put a table tennis table in their office and find someone to play a few games of table tennis from time to time.

The company often organizes some very interesting activities, such as how to brew beer. Of course, not everyone is eligible to participate in such a serious activity. Within Mars Entertainment, who can participate in such activities? Fairness means drawing lots openly, and whoever is caught counts.

This kind of activity is not a talkative lecture, but a real practical operation. The purpose is to enable every employee to have the ability to make various flavors of beer. In fact, there is actually an employee who, after participating in this After the event, he discovered that he was much more interested in beer than games, so he resigned and went home to open his own brewery.

In every office area, in addition to the lounge, there is also a wine cabinet. The wine in this wine cabinet is brought here by people who work in the same work area, because the staff of Mars Entertainment come from all over the world. , so there is no shortage of wine from all over the world in this wine cabinet, including not only South American rum, but also British whiskey, French brandy, and of course Japanese sake, etc., etc. Even Jester put a bottle of Erguotou and a bottle of Maotai in a very naughty way.

To his surprise, the two wines turned out to be very popular. (To be continued...)