Game Development Giant

Nakayama Hayao was a little dissatisfied when he saw this young man deliberately stopping talking when he was talking about something crucial.

He frowned, but fortunately the young man didn't delay too much. He just paused slightly and focused everyone's attention on him again before he started to say what he said. The plan I want to talk about.

In fact, this solution is not that subtle, it’s just that many people sitting here are unwilling to do it.

In the market, when electrical appliance manufacturers want to seize the market, they will always continue to lower the selling prices of their electrical appliances, make their electrical appliances more affordable, lower their profit margins, and try to get consumers to buy their appliances as much as possible. Electrical appliances rely on large shipments to make up profits.

"Since we are not competitive when comparing Mars Entertainment's products, why not create a competitive edge?"

As soon as the young man finished speaking, there was a commotion among the crowd. People present stared at him with unkind eyes. These people were all people who had been in business for a long time, so they could naturally hear what this young man said. If there is something in it, it means something.

But this matter was obviously something none of them wanted to do.

Nakayama Hayao's eyes also became stern. He also looked at the young man in front of him with an expressionless face. The young man was also a little uneasy. He couldn't understand what Nakayama Hayao meant.

"May I have your name?"

After Nakayama Hayao opened his mouth, he did not first ask the young man in front of him what the specific method was, but instead asked the other person's name.

Although this young man under thirty years old had turned a blind eye to the angry looks of other directors before, he was still a little cautious when facing Nakayama Hayao's gaze. After hearing Nakayama Hayao's question, he quickly said: "My name is Hisao Oguchi."

"Um."

After hearing this, Hayao Nakayama just nodded without making any further comments. Instead, he waved his hand directly and said with a smile, "Keep talking, you said it very well."

These seemingly affirmative words seemed to give the young man named Hisao Oguchi great confidence, and his face was once again filled with a confident expression, seemingly regardless of the embarrassment of those who heard Nakayama Hayao's words. The eyes of everyone present continued as they continued talking.

"It's very simple. In the electrical appliance market, when those electrical appliance giants are at their most fierce to seize the market, they will use a method called market cut-throat warfare. This method is familiar to everyone, so I don't want more people to describe it. This is where my suggestion comes from..."

Before Hisao Oguchi finished speaking, someone immediately interrupted him without any courtesy.

"Do you mean that we should also learn from those electrical appliance dealers and use the market to cut throats? Do you know what cutting throats means? Do you know that even if we win, we will suffer heavy losses and lose our vitality? hurt?"

The person who spoke looked harsh and cold, and his words were also aggressive.

But Nakayama Hayao just watched all this silently. He did not stop him with words. Instead, after the person who rashly interrupted Hisao Oguchi finished speaking, he looked at Hisao Oguchi with a strange look, as if he was very interested in his next response.

And Hisao Oguchi was not angry that his speech was interrupted. He just smiled, and then his expression changed.

"No, you are wrong, Mr. Yamamoto." The person who spoke rashly just now was named Yamamoto Heio. He is the dean of the design institute, and Hisao Oguchi also knows him. "My method is not as elegant as the throat-cutting fights of those electrical appliance dealers. My method is much more violent."

"A lot of violence?"

This reply really attracted everyone's attention, and even Nakayama Hayao's eyes became different.

Hisao Oguchi did not wait for others to speak, but continued speaking directly. His speaking speed was not fast, but his next words made those who heard him think that there was something wrong with his ears, as if he heard something. Rebellious remarks.

"What I mean is that we are not reducing our profit margins, but directly lowering our selling prices below our costs to compete with Mars Entertainment."

This sentence is simply shocking to these people now. They all look at Hisao Oguchi as an idiot. They don’t understand how such an idiot and a person who makes such slanderous remarks have the right to sit on the seat. Here we have a meeting with these people.

The meeting place suddenly became noisy. Some people even slapped the table and stood up. They pointed angrily with their fingers at Hisao Oguchi, who was still standing there calmly and seemed not to care about the changes in front of him. They yelled and cursed. Ugly.

Fortunately, Hayao Nakayama recovered very quickly from his thoughts. After Hisao Oguchi said this, he did not get angry, but fell into deep thought for the first time. He seemed to have a completely different view of Hisao Oguchi's remarks, etc. After he came back from his thoughts, he realized that the scene was in a mess, and almost everyone was attacking Koguchi Hisao.

However, Hisao Oguchi remained calm in the face of danger, still standing there calmly, looking directly at himself.

Obviously, he was waiting for his reply.

"Snapped!"

Nakayama Hayao slammed the table hard. When the noisy people saw Nakayama Hayao's cold and serious face, their hearts immediately froze, and they all sat back silently and lowered their heads. They all knew that before, they His behavior, no matter how you put it, is excessive.

However, Nakayama Hayao only looked around the scene with stern eyes and did not continue to speak harshly.

After all, these people are all thinking about Sega. After all, if what I expected is correct, then the plan thought up by this young man named Hisao Oguchi is a bit too shocking.

"You go on."

Nakayama Hayao just said such a simple sentence, which completely showed his attitude. At least so far, he has not had any opinions on Oguchi Hisao's words.

Hisao Oguchi also nodded, and he continued: "This idea is something I have carefully considered. It can even be said that this is our only way to lower our selling price. Although we, the sellers, will lose money, the money lost will be We can completely recover it through games and through the royalties collected from third-party licenses. This is not a problem. The biggest problem we face now is that we cannot compete with Mars Entertainment for the share of the platform."

As he said that, Hisao Oguchi repeated loudly: "The profits at the beginning are very illusory and are not worth spending too much energy on, because these are just the electronic battles we will face next. This is the beginning of a huge war that has never been seen in the gaming industry, and the key point that determines this war is not how much money we can make from each game console sold, but how many users will buy our console. ——In other words, the share of the platform means everything.”

"When our market share becomes mainstream, we will naturally not lack players who buy our games. For third-party development companies that develop games for our platform, we can recover our losses on hardware and make big profits. Its beneficial.”

Hisao Oguchi spoke impassionedly, and after hearing his specific explanation, the people here were no longer as excited as before, because what he said was obviously supported by sufficient theory, but there were still some people who had no idea. He expressed his doubts without hesitation.

"So, Director Xiaoguchi."

An older director also stood up. Just now, he pointed at Hisao Oguchi and cursed, but now he did not call him by his name. "Although the prospect you painted is very tempting, I have to ask, maybe this is also the case." The concern of everyone sitting here is that you just mentioned the brilliant prospect that we can take a large share of the market, but what if we don’t do it?”

After finishing speaking, everyone looked at Hisao Oguchi quietly, waiting for his next answer.

Hisao Oguchi just sneered. He laughed a little unscrupulously, which made the people present quite puzzled. Just when they were still wondering, Hisao Oguchi said: "Seniors, I say the youngest here, I shouldn't have come out to be the first person, but when I saw that no one spoke, I took the initiative to speak out what was in my heart. Just like what the senior said just now, yes, what should we do if we fail? What? I think this is a question that does not need to be discussed."

As soon as these words came out, the scene showed signs of becoming noisy again.

But this time Hisao Oguchi did not stop talking, but continued: "Everyone, don't get angry yet, please let me finish what I said - the reason why I said this is actually very simple. It's not that I only think about victory, but Don't think about failure, but if we can't even buy hardware at a loss to occupy a stable but not small share, then why should we expect to achieve this with a high-priced host? "

This sentence had a great impact on the people present. They looked at Hisao Oguchi helplessly, but they could not say anything to refute.

But Hisao Oguchi's next words were even more cold and ruthless.

"It is true that after we launch the strategy of selling consoles at a price below cost, we will be very passive, because if we do not buy a piece of hardware, it means we have to lose money. The more we buy, the more we will lose. The more we buy, the more we buy, and we can’t stop losing money until a certain market size is formed.”

"Seniors can also imagine the consequences of failure. I don't need to go into details. If we don't do this, the final outcome will be failure. But I want to ask you, do you want a miserable failure? ? Or do you want to fail without even starting?" (To be continued...)