Game Development Giant

After Jester finished speaking, the entire audience was speechless.

Everyone looks at me and I look at you, but you don’t know what to say? After thinking about it carefully, it seems that the method Jester said has a lot of room for operation. At least if they can't find any refutation for the moment, since they can't find any, they will agree.

Meetings at Mars Entertainment are like this. No one has the authority to make a final decision. As long as what you say makes sense, it will be recognized. Even Jester is no exception. If he wants to pass a resolution, then he It is necessary to tell the truth and make people think that what he said is true, and no one else has a better plan.

For example, now.

"Will this news be announced to the public immediately?" A director of the marketing department immediately asked. The external sales of Dreambox 2 were jointly carried out by them and Fengxing Publishing. Fengxing Publishing was responsible for the distribution, but Mars Entertainment was responsible for how to distribute it. Developed by the marketing department.

After Jester heard this question, he pondered for a moment, seemed to think for a while, and then said: "We can contact Fengxing Publishing first to express our opinions, and then wait for Sega's price reduction strategy to start, we No matter how we announce it to the public, our release date will be next week anyway, so we don’t need to rush this.”

After discussing this issue, the main content of this meeting has only been discussed for a small part. There are still a lot of issues about game development that need to be discussed intensively, so time is still quite tight, so Jester saw this Everyone had nothing to say about the proposal, so the discussion on the next item started.

Since Hisao Oguchi announced the news that their Sega MD will be reduced in price in a week, it can be said that the entire gaming world has been shocked, especially the players, who are even more excited, even if they are not their fans - because as a Mars Entertainment is the most direct. It is also the most important competitor at present. The price of Sega's 16-bit console has been reduced, so it is impossible for Mars Entertainment not to bargain.

However, many game media are ready to see Mars Entertainment’s jokes this time.

Because Sega chose the timing very well this time. It was just after Mars Entertainment announced the price of Dreambox 2 at their external press conference. This was like a fish stick stuck in the throat of Mars Entertainment. The previous price of Dreambox 2 The price is almost the same as Sega's MD console, but in this way, as the price of MD consoles drops, Dreambox 2 will seem too expensive compared with MD, which is also a 16-bit console.

A difference of fifty dollars. It's not a decimal number.

These media also began to report on this aspect with gloating. Many media were commenting on this sudden incident in this way. After all, Sega's large and targeted price reduction was beyond their expectations.

They commented: “This time Sega has really hit the crux of Mars Entertainment, forcing them to make changes immediately after announcing their results. In such a situation, as long as Mars Entertainment doesn’t want to If they want to disappoint most of the players who originally supported them, they must make a decision, that is, they must lower their prices!”

certainly. These media outlets are not really saying this out of kindness, but for the sake of subsequent ridicule and ridicule.

Maybe there is no malicious intention, just to attract the attention of players and increase the ratings. For example, a TV show in California became popular based on this. Their initial remarks were similar to the above, and they seemed to be really considering Mars Entertainment.

But the conversation immediately changed and their true intentions began to be revealed.

The pretty host had obviously gotten the script before. She glanced down first, and then said in a pityful tone: "As we all know, Mars Entertainment is the leader in this industry. In the previous eight-bit era, they once occupied nearly the entire home game console market in the world. Eighty-eighths of the share, but now they have to adjust themselves based on some strategies of another challenger, which has to be said to be a tragedy..."

These words can really be said to be heartbreaking. What is a more challenging strategy to make adjustments? Has Mars Entertainment's status changed from an industry leader to a follower? This method of secretly changing concepts is naturally very slippery for these media, but after Jester watched the show, he scorned it.

Of course they will respond, because Mars Entertainment is not an arrogant company that just sits back and waits for death, but a company that is constantly seeking changes. Of course, their changes cannot be crude copycats of other companies' practices. They have their own way. , to allow players who like them to get a certain degree of discount.

After this program was aired, many players called and asked if Mars Entertainment would cut prices on games like Sega did.

The customer service staff of Mars Entertainment had received the news before, and when faced with such inquiries, they always responded with no comment.

Because there is really no comment.

But soon, in order to temporarily appease players' curiosity about this matter, an internal staff member of Mars Entertainment "accidentally" leaked an internal top-secret information during an interview with a certain media. Although Later, this internal staff member regretted greatly and said that what he said was all nonsense and was not recognized by the top management of Mars Entertainment. It was just his own conjecture. However, the media that interviewed him was still very unkind. Report the news.

This insider of Mars Entertainment, who did not want to be named, said "swearing", of course, this is the media's statement, only they themselves know whether they swear: "We will indeed give support to those who have always supported us when we officially launch it." Our players have prepared very huge discounts, which will definitely make everyone feel our sincerity... What? Are you talking about discounts compared to Sega? I can only say that we are a big company, not a small company like that. We have the greatest confidence in our products, and we don’t bother to play tricks like those small companies. We will prove in many ways why buying our products is right!”

At that time, this reporter also seized on the loopholes in what the Mars Entertainment insider said, and immediately began to ask: "Is your underlying meaning saying that your preferential measures are not as big as Sega's?" ?”

The internal staff of Mars Entertainment immediately changed his face. He seemed to understand that he had just leaked the information that he should have leaked, so he began to deny that what he said was not true, it was just what he thought. It is impossible for a small staff member of Mars Entertainment to know something that is classified as a high-level secret internally.

However, no matter what, this report also lets players know that Mars Entertainment has prepared preferential measures.

Time passes day by day. In fact, from the time Hisao Oguchi’s talk show caused an uproar in the gaming industry to the official release of the Dreambox 2 console, it was less than a week, only five days. The release time of Dreambox 2 is the same as that of all game consoles. , it is also customary to do it on the weekend.

Just two days before the release, Mars Entertainment did not announce their preferential measures. It seems that they are not worried that players will not buy their console because of this.

In fact, some players are indeed dissatisfied, but the fans who are willing to join the first lineup at the first time are all die-hard fans. It is only fifty dollars more expensive. For these die-hard fans, it does not matter. Although they did not get specific discounts from Mars Entertainment, What, but they still did not look back and decided to queue up at the launch site as soon as possible so that they could get the launch console as soon as possible.

However, Mars Entertainment is obviously not the kind of company that only knows how to take advantage of players' enthusiasm. They have not announced it to the public before, just because their preparations are not ready yet. Just two days before the release, Mars Entertainment, which has everything ready, Once again, a small media meeting was held.

This meeting only convened a few local game media in Los Angeles, and the news announced was not really news, but it was extremely eye-catching during this period, that is, Mars Entertainment's specific preferential measures for Dreambox 2.

I haven't attended such an event for a long time. I have devoted almost all my energy to Mark Saini's attendance at this press conference for many years. It is enough to know that Mars Entertainment attaches great importance to this sale event.

You know, Mark Saini was Jester Lee’s entrepreneurial partner at the beginning. He is currently the only person other than the Jester Lee family who owns shares in Mars Entertainment. Several outstanding designers, the decision-making members that Mars Entertainment often talks about to the outside world, only have the right to dividends, but do not have real value equity.

Mark Saini is still very talkative, but it was obvious that he didn't want to say much at this press conference. Not many media came. Mars Entertainment had already said hello beforehand. This time, he only came to interview about the preferential measures of Dreambox 2. Hopefully they won't ask questions that are outside of this scope.

Of course, if you insist on asking us, there is nothing we can do, but since you have done this, then don’t blame us for blacklisting you directly. In the future, you will be banned from any interviews about our Mars Entertainment. If you do this Isn’t that an exaggeration? (To be continued...)