Game Development Giant

Today's Samsung is far from the huge empire that will cover the entire South Korea in the future.

Now they have just recovered from the 'Hanfei Incident' that almost caused them to collapse more than ten years ago. This incident caused the grand career that Li Bingzhe spent half his life building to come to nothing in an instant, and Even in South Korea, they are far inferior to the Hyundai Group, which is at its peak at this time.

The slush fund that was criticized by Samsung in later generations was only officially established because of this incident, because Samsung, which pursued the separation of government and business at that time, almost ended due to political pressure.

This is a bloody lesson.

Samsung Electronics, the future pillar of Samsung, has only been established for fifteen years. Even their name Samsung Electronics was only established in February this year.

Moreover, Li Jianxi's current successor position is not stable. At this time, the Prince Rebellion is still going on within Samsung.

Although Li Bingzhe's will has determined that Li Jianxi will succeed him, the problem is that he is not the eldest son, not even the second son. In South Korea, a country where Confucian culture prevails, it is incomprehensible to many people to not allow the eldest son to take over while the eldest son is still alive.

It will also inevitably arouse opposition.

Therefore, after his second brother Li Changxi provoked the prince's rebellion and was imprisoned by Li Bingzhe under the family law, his father wanted to clear the way for his chosen successor and wanted to imprison Li Jianxi's eldest brother Li Mengxi for mental illness on the pretext of suffering from delusion. However, Li Mengxi fought to the death, and with the support of the Samsung elders, the matter was dropped. However, this also started a fourteen-year-long dispute over the inheritance of Samsung between the two brothers.

Li Jianxi's brother Li Mengxi is the eldest son. With the support of some veterans of the company, he has long been eyeing the position of Samsung's successor.

And Li Jianxi also knows this.

Samsung Electronics was established under his leadership. He believed that Samsung’s future direction was in consumer electronics. However, now Samsung Electronics is just an ordinary home appliance factory. Before the 1980s, it could only rely on its production by Sanyo. OEM black and white TV series are exported to some backward countries in South America to earn meager profits, and Lee Kun-hee's most wanted plan to merge Samsung Electronics and Samsung Semiconductor cannot be carried out due to the obstruction of his elder brother.

Therefore, Li Jianxi finally overcame all opinions two years ago. With his father's acquiescence, Samsung Electronics, which he controlled, introduced South Korea's first DRAM production line. After a full year of research and development, it finally produced South Korea's first DRAM production line. A 64kdram chip.

dram is the abbreviation of dynamic random access memory, which is what we often call memory.

However, the current absolute ruler of the world memory market is Japan. Japanese companies almost control more than 90% of the world memory market. Back then, they used their low prices to beat the crap out of European and American manufacturers, but when Li Jianxi When I tried to use the same method to fight the Japanese, I found that the products were manufactured by Asian companies. Europe and the United States could accept the Japanese, but they dismissed them as Korean-made.

"South Korea? That kind of backward country that can only copycats can also produce advanced semiconductor chips?"

This is what Li Jianxi heard most when he was exploring markets in Europe and the United States. Almost all European and American companies have great distrust of their products, even if he brought samples of their products, even if their prices were lower than those of the Japanese. A quarter, but those European and American companies still didn't even look at it, they just said it lightly.

"Companies of our level will never use Korean products." Because Korean manufacturing in this era is basically synonymous with inferior, fake, and copycat products.

This kind of naked contempt made Lee Kun-hee, who came to the United States ambitiously to open up the market, feel the humiliation of his father who was searched for two hours on the ship because he was a Korean when he went to Japan to study alone. , back then, his father did it because he was a subjugated slave, but now, it’s just because they are a Korean company.

This sense of humiliation is unspeakable for Li Jianxi.

Jester didn't know much about this history in detail. He only had a rough look at Samsung's development history. He also knew that Samsung has been fundamentally different from many Korean companies since its inception. No matter where Samsung is now in power, Whether it is Lee Byung-cheol or Lee Kun-hee, who will build Samsung from an unknown company into a behemoth in the future, they have always had extremely high quality requirements for their products.

This is true from Cheil Textiles to CheilJedang.

Jester even still remembers a report he read about Lee Kun-hee.

It was around the early 1990s, when Samsung had just entered the mobile phone industry. At that time, one of their mobile phones received complaints from users. Li Jianxi took this very seriously and went to the production to see these mobile phones in person. Unexpectedly, all products of this mobile phone had After thinking about the same problem again and again, Li Jianxi ordered that all such mobile phones worth 50 million US dollars in stock be destroyed.

Jester deeply admires this strict requirement for quality.

Li Jianxi looked anxiously at Jester, who was frowning and silent. As time went by, the look of expectation on his face became lighter and weaker. This was not the first time he had encountered this. He thought that this time Like the previous times, he will get the same reply as those other manufacturers.

"We will not use Korean products."

It was Li Jianxi who advocated for Samsung Electronics to invest in the DRAM production line beyond Samsung Semiconductor. If he failed to sell the new products that he had invested huge amounts of money in research and development in the past few years, he would definitely be impeached by his brother within Samsung. Although he has his father as a backer, if he really wants to run a huge company like Samsung, having a backer is not enough.

It also requires sufficient prestige.

It is impossible to get a company of this level without prestige.

And failure does not bring the slightest prestige.

Finally, Jester said what Li Jianxi wanted to hear most.

"Do you have samples?" Jester said calmly. He knew about Samsung's market outlook and chose to trust Li Jianxi for once. However, the samples still had to be seen. After all, Samsung's semiconductor industry has just started. What is the level of their products? Not sure either.

Jester's unexpected words surprised Li Jianxi. He originally thought he could hear a rejection reply.

Although Jester's company is only a small company, this is the first or even the only contract that Lee Kun-hee may sign for Samsung Electronics' RAM in the United States this time.

A good start is much better than nothing, and Li Jianxi can only comfort himself in this way.

It can be seen that Li Jianxi's expression was a little excited. He even took the initiative to hold Jester's hand again and said quickly: "Yes, we carry samples of our products with us, and we can guarantee that. , the quality of our official products will never be inferior to the samples.”

"So..." Jester took his hand out of Li Jianxi's hand without leaving a trace, and continued to ask, "How much cheaper can you make it than the same product from a Japanese manufacturer?"

Hearing Jester's question, Li Jianxi's face became serious, and he said seriously: "Mr. Li, you can lower it by one-fifth. Our price is already very sincere."

"I know your prices are very sincere." Jester nodded. He knew that a fifth cheaper than Japanese products is already a very conscientious price. If the quality is similar to Japanese products, or even slightly worse, That means Samsung can only earn some hard-earned money from squeezing workers.

But Jester continued in a very calm tone: "What if I want at least ten million pieces of 32kb memory? What is the lowest price you can give?"

"32k..." Li Jianxi was a little disappointed when he heard Jester said he wanted 32kb of memory, but when he heard the number 10 million, his mouth opened involuntarily.

This number is really too astonishing.

His breathing suddenly became heavier, and his expression became extremely shocked. He almost confirmed to Jester again in a stuttering tone: "Really...really 10 million pieces?"

Jester still shrugged his shoulders indifferently, and repeated what he had just said in his previous extremely indifferent tone: "It's at least 10 million pieces."

"Mr. Li." This time Li Jianxi did not answer directly, but calmed down his mood first. He was a little unsure whether the other party was telling the truth or a lie to deceive him. After all, 10 million pieces is really amazing. .

This means that the other party has to manufacture at least 10 million game consoles, but the U.S. market is only so big. The Atari 2600 sold less than 2,000 units after so many years. Even now, it is extremely popular in Japan. FC only sold over one million units. Even Hiroshi Yamauchi, who dared to go all out, only dared to place an order for three million PPUs with Ricoh.

And the young man in front of him actually dared to directly ask for 10 million pieces?

It's too bold.

Thinking of this, Li Jianxi's face became a little ugly. He looked at Jester with a straight face, and even said angrily: "Please don't joke."

"Haha." Jester smiled nonchalantly. He picked up a glass of champagne and took a sip. Then he said to Li Jianxi, "I'm not kidding. This is not the specific place to talk about this matter. I don't know if Chairman Li Jianxi is interested." I will go to Costa Mesa tomorrow and bring your samples. If your samples are really suitable, then I can sign a contract of intent with you immediately, but your price must also satisfy us."

Li Jianxi is the vice chairman of Samsung at this time, so Jester is right to call him chairman. \u003ces A total of 60 million game consoles have been sold. The sales of 10 million game consoles may be an incredible number in the eyes of these people now. In a few years, this will only be a sales volume of less than two years. That’s all.

Times are about to change.

"Okay." After hearing Jester's words, Li Jianxi gritted his teeth and said in a decisive tone, "Although the final price still needs to be decided by my father, if Mr. Li's company really wants at least one For an order of tens of millions of pieces, I can guarantee that the unit price per piece can be a quarter lower than the price quoted by Japanese manufacturers, which is almost the lowest price we can offer."

"Then we'll discuss the specific matters tomorrow." Jester extended his hand to Li Jianxi.

"Definitely." Li Jianxi also held Jester's hand together. He still hasn't completely believed Jester's words.

When leaving, Li Jianxi still said what he had hesitated to say before.

"Mr. Li, from my position, I shouldn't have said these words, but I still can't help but be curious... Are you really so optimistic about the video game market? You have to know that ten million pieces, even if they are cheap, 32k memory is also extremely expensive.”

A bright smile appeared on Jester's face again. He looked at Li Jianxi, who still had a look of shock on his face, and continued to tell him a piece of news that surprised him even more.

"Ten million 32kb memory chips are just the first agreement between us. As for your opinion on the future of the video game industry, I can tell you without a doubt that I have invested tens of millions of dollars to buy your memory. I am not here to solve the crisis for you. The future of video games is bright and destined to be brilliant. I am absolutely convinced of this. Moreover, I also have the intention to purchase your 64kb memory, b, and 8kb memory. We can confirm the details tomorrow. Let’s talk again.”

"I admire your courage." After listening, Li Jianxi was silent for a few seconds and suddenly said this.

After Li Jianxi left, Carly Tyree, who had been quietly watching the negotiation between Jester and Li Jianxi, suddenly asked, and there was a hint of shock in her tone.

"Are you really that optimistic about the future of video games?"

"Of course, of course I am very optimistic about video games." Jester looked at the CEO of his publishing company seriously, without any hesitation, and said almost decisively.

After hearing Jester's reply, Carly became silent. She frowned and the glass of champagne in her hand kept shaking, as if she was thinking about something.

"madman."

Finally, a smile suddenly appeared on her face, she glanced at Jester who was staring at her, and uttered a simple word.

In her eyes, Jester's words just now were like a lunatic.

"Crazy?" Jester took another sip of the champagne in his hand, repeated this one time in a noncommittal tone, and then smiled lightly.

"Maybe."

ps1: Please vote for recommendation! !

ps2: Many people say that I kneel down and flatter others. Since I talked about Samsung in this chapter, I might as well talk about an example of Samsung.

When Samsung just introduced the DRAM production line and developed 64k DRAM, it had almost zero expertise in semiconductors. In order to attract talents, Li Jianxi went to the United States at the request of his father and visited Chen Daji, who was working at Intel at the time, almost three times a day. Chen Daji gave up his job at Intel and returned to South Korea, where he helped Samsung complete the research and development of 64kram in a short period of time. Chen Daji later became the head of Samsung Electronics. One of the joint CEOs is known as Mr. Dram.

I don’t know if this counts as kneeling and licking?