Game Development Giant

Therefore, Richard Garrett was completely relieved.

Of course, being relieved does not mean that he does not pay attention to this project, but that he has become more efficient.

The game outline, which had not been agreed upon for more than a month, was quickly specified. From the beginning, Richard Garrett planned that this time we would make a unique game. We want to make a game that is not inferior to Ultima.

You know, the core of uniqueness is really too ethereal.

Who knows, or rather, who can tell what kind of game can be called a unique game? Richard Garrett didn't know, otherwise he wouldn't have torn up the dozens of script outlines he had written. And the members of his development team didn't know, otherwise, they wouldn't have been close to it for a month. After more than a dozen discussions, nothing valuable was discussed.

However, when their goal was defined as a game that was not inferior to "Ultima", their efficiency suddenly increased.

Because they really know what kind of game "Genesis" is.

Because this entire game series was developed by them.

To create a new American-style RPG game, it must be as good as "Genesis", which is recognized as the greatest American-style RPG in the world so far. Is it difficult? It is difficult, it is indeed difficult, but is it difficult? Don’t have a clue and can’t do it?

For others, it is.

But for those who created the "Genesis" series single-handedly. It’s not that it can’t be done.

Of course, these are unknown to outsiders.

As the e3 exhibition gets closer, the organizing committee has successively announced the opening time and location of some game companies' press conferences. The ones that attracted the most attention were of course the press conferences of Mars Entertainment, Sega, Sony, and large game companies such as Nintendo, Capcom, EA, etc.

But this time, Mars Entertainment took the lead.

Attracted everyone's attention.

When the e3 organizing committee announced the start time of the press conference. Mars Entertainment also issued a statement at the same time. In order to let players who care about them as much as possible, they can understand the information they released at the press conference as soon as possible. So, they made the same decision.

That is to rent communication satellites and then rent thirty-four large theaters in the Los Angeles area for our entire press conference. Live broadcast simultaneously.

and.

Mars Entertainment has also made external commitments. During the live broadcast conference, all tickets will not be sold, but will be given to players who support Mars Entertainment through a lottery. The lottery method is also very simple, that is, just purchase any Mars Entertainment product now game.

Then you can get a special lottery ticket at the sales point.

The ticket will have a number on it. Three days before the press conference, the number of the lieutenant general will be announced. With this lottery ticket, players can enter the theater and watch the live broadcast of Mars Entertainment's press conference for the first time.

This immediately made all the players excited.

Even Kutaragi Ken sighed and said that Mars Entertainment is really a good means. It is worthy of the fact that they have prepared for this e3 exhibition for so long, and they can actually think of such a thing that attracts and attracts people's attention.

You know, Sony has now acquired Columbia Pictures. Logically speaking, they should have come up with this kind of promotion method earlier than Mars Entertainment.

But for Kutaragi Ken, it was just a thought.

After all, with Sony’s internal management model of warlordism and mountaintopism, there is really no need to communicate with each other. Not only is it a waste of time, but also a waste of energy. It is better to just take care of your own things and do other things. Nothing can be done.

Naturally, Nakayama Hayao knew about Mars Entertainment's move right away.

He could only say that he was jealous.

He cannot learn such a method. First of all, this live broadcast requires an investment of more than one million US dollars. Of course, for a huge company that manufactures game hardware, develops and distributes game software, For games including Dragon, spending more than a million dollars on advertising is really not a big deal.

But, first of all, Sega really lacked overly attractive games at this conference.

In fact, for Hayao Nakayama, he does not pay too much attention to the so-called e3 exhibition. What he values ​​​​more is the Tokyo Game Show in Tokyo in the second half of the year, and Sega's game development plan is entirely for Tokyo Games. exhibition.

In other words, this year's highlight of Sega, the masterpieces that can be produced, are all planned to be launched at the Tokyo Game Show in the second half of the year.

Therefore, for Sega, where Nakayama Hayao is located, e3 is just a formality, just pick up a few games to recharge, and it does not need to be taken too seriously. Therefore, Nakayama Hayao is envious. If he is allowed to do it, he will I definitely won't do it.

However, unlike Sony and Sega, two companies that attach great importance to the Tokyo Game Show, Yamauchi Hiroshi attaches great importance to the e3 exhibition.

The reason is quite simple.

It’s because Sony and Sega are responsible for the Tokyo Game Show. This was the condition they had negotiated with Jester, and the relationship between Nintendo and the two companies is really not good enough. Although Nintendo has launched a development competition for console hardware, But all the previous grudges should be accumulated.

Instead, it was the e3 exhibition, although Nintendo and Mars Entertainment also competed to the death in the previous eight-bit era.

However, compared to Mars Entertainment, their roots must still be in North America, while Nintendo is a very traditional Japanese company. It can be seen from the fact that their headquarters is located in Kyoto, the most conservative area in Japan. Therefore, in In the eyes of Hiroshi Yamauchi, a company based in Japan and a company with North America as its core.

Although both sides were a little anxious in the previous competition, from Hiroshi Yamauchi's point of view, this is not unsolvable.

Moreover, this time Nintendo is indeed preparing to make a big move.

That's their handheld project.

The only handheld platform on the market now is Mars Entertainment’s gameboy. This market is basically completely monopolized by Mars Entertainment. Of course, players who like handheld consoles are very dissatisfied with having only one handheld platform because they want to We want to see that some games from other companies can also be ported to handheld consoles.

Naturally, some companies will not refuse this request.

However, there are still companies that want to develop their own handheld systems, because the World Electronics Association forcibly monopolizes only the console receipts. For handheld systems, although Jester also wanted to monopolize them at the beginning, but It was jointly blocked by Sega and Sony.

Moreover, one of the conditions for Nintendo agreeing to launch a home console platform is to allow them to receive the same treatment as Sega, Sony and Mars Entertainment on the handheld platform.

Compared to Mars Entertainment, which already has its own handheld platform, the other companies do not.

Judging from some recent reactions, Sony lacks interest in Zhang Ji for the time being, or in other words, they really can't spare any time to develop handheld consoles. The development work of new consoles is enough for them to be busy, but Sega is very interested in this platform. Pay attention to.

However, they take it too seriously and want to dominate the market by directly overpowering Mars Entertainment's gameboy with better equipment.

But it is regrettable that so far, they have not come up with a feasible product. A handheld phone with a color screen is indeed a very good idea, but with the current technology, it is only a good idea. That’s all, it’s simply unrealistic.

Nintendo is different. They have developed a handheld machine that is not inferior to Mars Entertainment's Gameboy, and they plan to announce it at the E3 exhibition.

They did not hide their products, but informed the organizing committee of the news when submitting their application for the conference. As we all know, telling the e3 organizing committee is equivalent to telling Mars Entertainment With Jester itself.

"ds."

Jester carefully considered this handheld mobile phone from Nintendo.

He had received news before that Nintendo had developed a new handheld game console. Although it was a bit unpleasant, Jester still had to admit that in the market, competition is much better than no competition.

This is not a mental attack.

In fact, for players, if there are multiple companies competing on the same platform at the same time, then this company will be very careful. Whether it is hardware or software, they will do their best. Do your best and put players at ease.

Although Jester is the owner of a game company, he is also a player. He often uses a player's mentality to consider some things in the industry.

Just like the entire history of game development, when Atari dominated the world in the beginning, there was a lack of competition. Atari only knew how to cheat money. Therefore, they made everyone and all players lose confidence in the entire game industry. , almost destroying it.

And look at Nintendo in its original history.

When FC was dominant, they didn't respect players enough, and they even produced the worst game in history, 51-in-1, to cheat money.

In later generations, it was an era when Sony competed with Microsoft.

Almost any company's first-party games are trustworthy, because this is the source of their player base. Why outsiders will buy your pursuit is because they want to play your first-party games. (To be continued...)