Game Development Giant

But Jester doesn’t want this matter to continue like this.

After all, the tyrant who has been in charge of Disney since 1984 will continue to be in charge of Disney for eleven more years.

Disney is now becoming more and more influential in Hollywood. Under the leadership of Michael Eisner, they are slowly reaching their peak. Moreover, for Jester, he did not buy Pixar because he wanted to own it for a long time. His intention to hold Pixar was similar to that of Steve Jobs, and he also wanted to sell it to Disney when the price of Pixar was about the same.

However, this period of time may be relatively long, but Jester himself doesn't care much, he can definitely wait.

After all, with the release of "Toy Story" next year, Pixar will soon develop from a little-known small company to a company with 24 Oscars and 7 Golden Globes in just over ten years. , 3 Grammy Awards and many other awards, the total box office of the movies produced reached 6.3 billion US dollars, and the animation rendering technology API Renderman developed by them has become an industry standard.

Such a film company will be extremely profitable in the future.

Jester is not worried about whether Disney will buy it at all, because if everything goes according to the original history, Disney's acquisition of Pixar is what must be done.

This is not an ambiguous multiple-choice question, but an inevitable question.

Rather than saying that Jobs sold Pixar to Disney at that time, it would be more accurate to say that Disney had to buy it at all costs.

In fact, the reason is very simple. Just analyze the relationship between Pixar and Disney.

Before the acquisition in 2006, Disney and Pixar had been working together for more than ten years. They cooperated based on a 50-50 split of investment and profits. Pixar was responsible for production and Disney was responsible for distribution. Because at the beginning of cooperation. Disney's position is stronger, so the details of the cooperation method are more beneficial to Disney. For example, Pixar still has to pay distribution fees to Disney, and Disney owns the copyright and sequel rights of the story. As a result, Pixar is subject to Disney's decisions in many aspects, which later set the stage for foreshadowing the conflict.

When this partnership was about to end, Disney's own animation creation was already very weak. On the contrary, Pixar became the most profitable company in Hollywood, and its power of speech traded with each other. When negotiating new cooperation, Jobs had a fierce conflict with then-Disney CEO Michael Eisner.

Pixar hopes to establish a simple distribution agency relationship with Disney, and then the investment and profits will be borne independently by Pixar. In other words, Pixar has stiffened its wings and wants greater control. If Disney doesn't agree, Pixar will choose another distribution company.

A lot happened during this period. Mike Eisner left the position of Disney CEO after 21 years and was replaced by Robert Iger. After Igor took office, he reiterated it repeatedly. The production of animated films is still the core business of Disney, so he was determined to improve the relationship with Pixar and Jobs, which led to the shocking acquisition.

From a Disney perspective. It needs Pixar more than Pixar needs Disney.

Because the current leaders in Hollywood animation are Pixar and DreamWorks, Disney has long since faded and is in desperate need of content. This desire is so strong that Disney felt. If you can't reach a new cooperation method with Pixar that is more beneficial than the old agreement, then why not simply acquire it? So in the end, Disney offered a share exchange condition of US$7.4 billion.

An offer of US$7.4 billion was a price that even Jobs would not refuse. The same goes for Jester. His goal is the Disney shares worth US$7.4 billion, which is enough to make him a giant who can influence the entire American media industry.

Judging from the logic of the development and growth of Hollywood companies, Pixar also needs Disney to a certain extent. Since the 1980s, Hollywood has formed an ultra-stable structure dominated by six multinational media groups, which is almost unshakable.

These large groups not only vertically monopolize all aspects of film production (the degree of monopoly has exceeded that of the studios before the 1950s), but also span all other media sectors. No matter how ambitious independent production companies are, such as Orion Pictures in the 1980s, DreamWorks, Miramax in the 1990s, or New Line that emerged with "The Lord of the Rings", they can only take turns to be successful for three to five years. Everyone wants to become a comprehensive entertainment group, but they can't do it.

Pixar can't do it either.

Jester knows this, so the only thing he can do is to make himself a part of these giants.

When Sony made a large-scale acquisition, Jester was also very jealous, but at that time, neither his status nor money was enough to carry out an acquisition of this level.

As a single production company, Pixar has reached its limit of excellence. To develop further, it must integrate with other links vertically and horizontally, and this cannot automatically grow from within the existing Pixar. , then merging into a certain group company is the best shortcut. Therefore, Disney's acquisition of Pixar is actually a logical thing, and under normal circumstances, it should be a win-win situation.

The same is true for Jester. He acquired Pixar not because he had any special thoughts about Pixar, but because Pixar would be profitable enough in the future.

The current investment of less than 40 million US dollars will be able to receive at least 7 to 8 billion US dollars in return in the future. If he does not do such a thing, then he is really a fool - this is just a business, not what he wants. career.

Jester shook his head while thinking about Pixar animation, then stood up and stretched his arms, stretching a little. He was a little tired from lying on the beach chair all the time. He looked at it from a distance. At a glance, Claudia and Li Fuzhen, who were wearing bikinis, were at the beach. Because they were far away, Jester couldn't see clearly.

"Let's put aside the Pixar matter for now. We should continue to cooperate with Disney. The contract and agreement have been signed. Even if we want to break the contract, there is nothing we can do. Moreover, cooperation with Disney is indeed the best. Choice, although Mike Eisner is not an easy person to talk to, Disney can indeed return to its peak in his hands." (To be continued...)