Game Development: I Built a Game Empire

Leaving aside the domestic market, overseas single-day global sales totaled 120,000 copies, which is neither high nor particularly low.

But the main reason is that the subsequent daily sales trend did not decrease but increased the next day. When the first week's sales were counted, the total number had reached 1.2 million copies.

And judging from the current popularity of"Warcraft" overseas, it is obviously not the end.

Chen Xu also paid a little attention to the overseas situation of"Warcraft". Judging from the current upward trend, monthly sales are likely to exceed 4 million copies.

But this is actually expected.

After all, the quality of"Warcraft" is here, and just like the slogan of"Warcraft", as an RTS game, it is revolutionary.

As the master of RTS,"Warcraft" can be said to have done everything in the operation of RTS games.

Including the previous life, one of the things that players criticized was that the keys for each skill in the game corresponded to different subtitles on the keyboard.

From QWE to BNM and IOP, these subtitles must be applied by players, even the numeric keys of the small keyboard are not spared.

For new players, this is actually very anti-human. This is not a deliberate setting by Blizzard, but the technical skills at the time were not enough, or Blizzard itself did not care about this.

A lot of modification plug-ins have been born since then, including each battle platform itself supporting modification. It can be seen that this mode is still very awkward for players.

Therefore, in the game, Chen Xu modified this part of the anti-human settings so that players can freely choose the buttons.

It is a simple QWER, and players can also customize the keystrokes.

And such a setting is also Chen Xu's preparation in advance for some subsequent games.

It is also very important to know that the player's operational thinking is qualitative.

Just like in most games, when controlling the direction, it is always WASD. In FPS games, the left button is always used to shoot and the right button is used to open the camera.

This is how players behave.

In addition, the game plot of"Warcraft" is also subversive.

The huge world view of the game and the brilliant plot and story are things that previous RTS games did not have.

Not to mention the four major races and the unique settings of heroes.

These factors have led to"Warcraft" also receiving extremely high ratings and sales overseas.

Among them, on the well-known overseas GAMESTOP media, the player's rating also reached a high score of 9.7.

For this game, players all gave unanimous praise.

At the same time as"Warcraft" was launched, some well-known overseas RTS players and e-sports clubs began to switch to"Warcraft" or set up"Warcraft" branches.

These have also allowed the sales of"Warcraft" to increase again.

Counting domestic sales, it can be said that it is safe for"Warcraft" to enter the 10 million sales club.

At the same time, because"Warcraft" has already recovered its costs, overseas sales are basically a net income.

Putting aside the after-tax share from Xingbang Software, the overseas revenue of"Warcraft" in the first week was probably more than 15 million US dollars.

But this is just the sales in the first week

………………

Domestically, the news that"Warcraft" has caused a sensation overseas has also caused quite a shock in the gaming industry.

In fact, although the sales volume of"Warcraft" is very high, it is not really said to be an explosion.

But the key point is that"Warcraft" is an RTS type game, and in this type of game, there haven't been many games that can be played in recent years.

Not to mention being able to publish overseas.

And"Warcraft" can be considered a phenomenal performance.

In this regard, a group of game designers are also discussing this matter on the game designer communication platform in the industry.

"I heard that the overseas version of"Warcraft" is selling very well!"

"Fengyun Games hasn't announced it yet, but I asked someone to inquire about it in Xingbang Software, and I heard that sales in the first week have exceeded one million."

"It feels like it's just the beginning. I paid attention to word-of-mouth reviews overseas, and they all seem to be very good, and the ratings on GAMESTOP are also particularly high."

"That’s outrageous! Isn't Chen Xu too awesome?"

"Counting the previous titles such as"The Coast of the Land","Three Kingdoms" and"Vitality Knight", the revenue of Fengyun Games this month should exceed 400 million, right?"

"So awesome!"

"And the key point is that this"Warcraft" and the previous"Land of the Land" seem to have no way to learn from it."

"But no, there were several games before that tried to make similar games to"Land of the Land", but they all failed, and let alone"Warcraft", balance and plot, this is not just about gameplay, but A design concept for the entire game and content supervision"

"Chen Xu is also awesome. If someone else has a problem with the balance of their game, even if they know it's not a problem with numerical values, it's still a headache. This guy could just go up and play the game himself, and even beat the champion."

"The game is well made and the game is awesome, which is outrageous!"

With the great success of the overseas version of"Warcraft", circles in the game industry are also jealous of Chen Xu.

But there is no other way.

Go directly to learn"Warcraft"?

That is a dead end.

After all,"Warcraft" The success of"Contest for Hegemony" is not due to one factor, but to multiple factors.

《Although the situation of"Land of the Land" is special, some small and medium-sized game companies have tried to learn it, but they have not grasped the subtleties of it, let alone"Warcraft".

Moreover, even"Warcraft" had a balance crisis at the beginning, but it was resolved later by Chen Xu's personal performance, and it actually brought the game closer to the players.

But for other game designers, this method is obviously impossible to copy.

Want to learn? Can you beat a champion or beat a professional player?

So isn't that a dead end?

When the game industry was discussing"Warcraft", Chen Xu was actually not idle.

Even with the popularity of the overseas version of"Warcraft", he is even busier now.