Game Development: I Built a Game Empire

Although"Minecraft" itself is a pixel game.

But that doesn’t mean Minecraft is bad.

On the contrary, unlike its predecessor,"Minecraft" developed by Chen Xu did not cut corners at all in terms of art.

There is no cost control, the pixels are just art adjustments made for the gameplay of the game.

It can be said that the modeling, lighting and shadow in the game are all of top quality.

If you look at a single square, it may be difficult to feel it.

It can be made into large buildings and groups of buildings, and the feeling comes instantly.

This also shocked countless players online after watching the video.

Originally, in everyone's impression,"Minecraft" should be an ordinary game about building blocks, with at most adding elements of survival.

For example, the contents revealed from Chen Xu’s experience store did not surprise players too much.

At the same time, Chen Xu created a sphinx in the game, which was not available at the time.Too much noise.

After all, what Chen Xu built at that time was not very grand. The top of the sky was similar to the stone lion at the entrance of an ancient mansion.

It's not that Chen Xu can't make a bigger one, it's just that he doesn't have enough materials and time.

So it didn’t bring much shock to the players.

But what is shown in this wave of game promotional videos is completely different.

What the hell is this!

The Qingming Riverside Scene was actually created in the game?

There is also the capital of Lordaeron in"Warcraft".

Why is there even such a thing as an amusement park?

And there are actually moving roller coasters and merry-go-rounds in the amusement park.

Is this the building block toy they thought before?

After the release of this promotional video, countless players started a heated discussion

"I was totally dumbfounded! This is the"Minecraft" I saw before》？"

"You are not the only one who is stupid, I am also stupid!"

"Is this really a pixel game?"

"Are pixel games really good?"

"Suddenly I feel like this game is a bit interesting! Does this mean we can also build it in the game?"

"Please don’t use the word we because I feel like I definitely can’t build it!"

"I can only use two words to describe it: Turtle!"

"Just be awesome and that’s it!"

It's not just the players who are stupid, but also the players in the experience store.

In the experience store, Yang Xin and others, led by others, decided to change their museum to a pyramid.

Looking at the promotional video that Chen Xu posted before , their eyes widened.

They looked at the promotional video, and then looked at the building they built.

They seriously doubted whether they were playing the same game.

"No, I think we have to strongly request Mr. Chen to open these archives for us to experience!"

Yang Xin made a suggestion.

The players behind him nodded like chickens pecking at rice.

……………………

Not only the players watching the excitement, but also some game designers in the gaming industry were all shocked after seeing the promotional video of"Minecraft".

How can a building block game be like this?

This picture itself has high-quality modeling, coupled with excellent light and shadow effects. Putting aside the pixel art style, from the perspective of visual performance, it can be said to be really great.

Everyone thought that Chen Xu was a bit perfunctory before, maybe because he didn't like"Minecraft", but they never expected that Chen Xu really held back a big move!

And this ultimate move is not ordinary.

Chen Xu himself has a reasonable publicity and promotion model for"Minecraft".

The player group has such a reaction, which is not only related to the quality of the game"Minecraft" itself, but also related to Chen Xu's preparation in advance.

Soon game designers in the industry discovered that the topic created by Chen Xu's game called"Minecraft" was out of the circle again.

And it also successfully appeared on the official blog's hot search.

The number of views of its promotional video has increased rapidly.

And in addition to being forwarded by various game media, many media that have nothing to do with games even forwarded it.

Especially the content of the picture"Along the River During Qingming Festival" at the beginning has been forwarded by countless marketing accounts.

There are also many people in the gaming circle who have come to comment.

For example, in"Minecraft", the scenery on both sides of the Bianhe River thousands of years ago is restored.

In fact, a similar situation also appeared in Chen Xu's"The Shore of the Land"

《"The Coast of the Land" was actually successfully released.

But at that time, it was more of a topic created by Fengyun Games.

There are also things like night attacks, counter-intuitive schemes, and other soft exits.

But this kind of outing in"Minecraft" is completely different.

Because one of the contents displayed in it is a gameplay of"Minecraft".

So many people who have never played games know that there is a game that actually reproduces the"Along the River During the Qingming Festival" from thousands of years ago, and it is not a so-called picture.

Rather, it is a three-dimensional scene in the scroll.

At the same time, this has also triggered people's imagination. Since the Qingming Festival Along the River can be reproduced, what about other buildings and scenes?

In fact, it didn’t make everyone wait too long.

Because the day after this promotional video was released, Chen Xu uploaded another video on his official blog.

This time it’s not a mix of multiple contents.

It's just a scene display, this time it's: the Forbidden City.

The magnificent Forbidden City is displayed in front of the players, instantly making them excited again.

But this is just the beginning.

On the third day, Chen Xu still released a video on time, this time it was to: Notre Dame de Paris.

Then every other day, Chen Xu updated a video on his official blog.

All of them are well-known buildings and cultural sites.

By the seventh day, what Chen Xu posted was no longer a building display video.

It is a notification to determine when the game will be online.

After so many days of promotion, the popularity of"Minecraft" has completely exploded.

Even the number of fans of Chen Xu's official blog has increased again, reaching about 4 million.

This number of fan followings is basically reserved for the top game designers in the industry.

At the same time, the keyword 'Minecraft' has also been a hot search for a week.

This also amazed game designers in the industry.

A pixel building block game, in terms of promotion, Chen Xu actually came up with tricks!