Game Development: I Built a Game Empire

Under the almost crazy promotion of"League of Legends".

Countless players have also poured into this game.

This can be seen from the performance of Internet cafes in various places.

Some Internet cafe owners suddenly found that their business in the Internet cafe was much better than before.

Most players who enter Internet cafes come for a game.

That’s League of Legends.

Especially some authorized Internet cafes are more popular with players because they can use full skins.

Seeing this situation, some Internet cafe owners also actively contacted Fengyun Games to see if they could get an officially authorized qualification.

However, Chen Xu is more accurate in this area, and not all Internet cafes can obtain it.

First of all, it must be of a certain scale and formal enough.

Otherwise, let alone official authorization, we are not even prepared to promote Chen Xu.

Chen Xu still takes this aspect very seriously.

However, there are also some Internet cafe owners who feel that"League of Legends" has become a hot topic recently, and they have launched many corresponding activities.

For example, if you match five kills, the super god will give you a drink.

A tall glass like those in a burger restaurant, with Coke and ice.

The total cost is just over one yuan.

At the same time, for players, this kind of large-scale promotion also makes players a little surprised. Fengyun Games is different.

And the effects of this large-scale promotion are also extremely terrifying.

Many players who have not even played"Warcraft" or even heard of it before have joined the game in this promotional campaign.

And"League of Legends" itself is also quite friendly to players.

Because every game in the game is a new beginning.

Why does it become more difficult for games like MMORPG to attract new players the longer they are in operation?

Because this type of game has too many development elements, there is a natural gap between new players and old players.

Old players have more than 100 levels, and new players still have 1 level left. Even if there are official activities, it still requires a lot of time investment to catch up with the progress of other players.

This kind of time cost is enough to deter a large number of players.

But"League of Legends" is completely different.

Although old players definitely know more than new players.

But when it comes to heroes, runes, and appearances, everyone is on the same starting line.

If several friends play other games together, it may be that due to various reasons, some people cannot keep up with the progress or even download the copy.

But"League of Legends" is completely different.

There are pitfalls, but everyone is at the same level and can play together.

This also gives"League of Legends" a natural advantage

………………

If players are simply a little surprised by the massive promotion of"League of Legends".

Then the gaming industry was all shocked by Fengyun Games and Chen Xu's big move.

In a certain game design group

"Have you heard that"League of Legends" is online? The scale of the promotion is oh my god!"

"Do you need to hear about this? Anyone who is not blind can see it. It is more widely publicized than ordinary VR masterpieces, right?"

"Absolutely, big-screen advertisements in Imperial City and Magic City Plazas, showing the promotional video of"League of Legends" 24 hours a day, how much money does that cost!"

"Haha, what does this mean? All the major online media’s advertisements are covered!"

"What's even more exaggerated is that the advertisements of"League of Legends" have even spread to some third- and fourth-tier cities and counties. Even some small Internet cafes have advertisements of"League of Legends" standing vertically at the door!"

"This is too exaggerated. Is Chen Xu banned? How much did this advertising cost? Is he so confident in the game"League of Legends"?"

"yes! In the past, Chen Xu used various gimmicks and techniques to create hot spots in the promotion of"Warcraft" and"Minecraft", but in"League of Legends" Chen Xu was directly crushed by money!"

"I don’t know what Chen Xu thinks. The most important thing is that I saw that"League of Legends" is still a free game, and the revenue comes from skins. Can this make money?"

"Yes, and there are officially authorized Internet cafes with full skins. I really can’t figure it out."

"I think Chen Xu’s ambition is not small. We can think of it, but Chen Xu can’t think of it? This is to make"League of Legends" a hit game!"

"But is it possible? This is a completely new type of game!"

"We don’t know if it’s possible, and this battle has nothing to do with us. We can just watch the show. The ones who are really nervous now should be big companies like Tenghua and others."

"That's right. This is a bit like the e-commerce and taxi-hailing and food delivery industries a few years ago. Chen Xu is grabbing users. Will Chen Xu become a channel in the future?"

"I feel hard to say, but anyway, Chen Xu will definitely not use other channels, because so far, except for"Under the Legend", Chen Xu has not had a game on the channel. Can you believe it? Of course the official ones don’t count"

"This is where Chen Xu is so awesome. He has won one phenomenal game after another. I just don’t know if"League of Legends" can succeed this time. If it fails, the publicity will probably cost hundreds of millions. Bar?"

"There must be hundreds of millions, and this is still in the early stages. Let’s wait for Tenghua and the others’ follow-up, and we’ll see if we can have some soup in the future."

With the explosive publicity of"League of Legends".

Game designers of all sizes in the game industry, as well as other media and game people engaged in the game, are all having a heated discussion.

Here No one could have thought before that Chen Xu would value the game"League of Legends" so highly.

Especially the aggressive promotion is really frightening.

The remaining problem is the game"League of Legends" Can the game support such a large-scale promotion as Chen Xu?

After all, the promotion is an early result, but what really retains players is the quality of the game itself. If there are

10 million players at the beginning, what will happen after one month? If it reaches 1 million, it will be a bloody explosion.

Therefore, at this time, major game designers, including game manufacturers, are also paying close attention to the situation of"League of Legends".