Game Development: I Built a Game Empire

July 15

《"League of Legends" is officially launched overseas.

This time"League of Legends" is different from the previous overseas versions of"Minecraft" and"Warcraft".

For the two previous games"Minecraft" and"Warcraft", Xingbang Software was an agent publishing overseas.

Including the cost of publicity, Xingbang Software will bear all the costs.

But"League of Legends" is not a buyout game. Xingbang Software has also proposed to be an agent.

However, it was rejected by Chen Xu.

And the overseas promotion itself is not the same model as before.

Instead, just like the domestic publicity, it was launched in a fast, accurate and ruthless way.

So Chen Xu finally negotiated with Xingbang Software.

The other party is still an agent for distribution, but instead it only provides an agency distribution channel.

Overseas Fengyun Games is responsible for its own profits and losses, and its operating expenses are borne by itself.

Xingbang Software charges a service fee and is responsible for helping Fengyun Games launch an overseas channel.

For Chen Xu, in fact, if possible, he would prefer the modes of"Warcraft" and"Minecraft".

Because it saves effort and worry.

But the game"League of Legends" has a mission and its own scale, which made Chen Xu choose the latter.

The overseas version of"League of Legends", except for some specific countries, all have a common customer service terminal.

The difference is the server.

Asia, CIS, Europe, North America, South America...are divided into various servers according to the geographical location of the country.

Similarly, domestic players can actually choose to go to foreign servers, but if this is delayed, the players need to handle it themselves.

Due to the popularity of"Warcraft" and"Minecraft" before, coupled with the fact that the promotion cost of"League of Legends" is higher than before.

Soon, many players in an overseas market paid attention to"League of Legends".

And on overseas forums, some players are also discussing"League of Legends" and the Fengyun Games behind it.

‘《Fengyun Games, the developer of"League of Legends", is the same game manufacturer that has developed"Minecraft" and"Warcraft". I heard that"League of Legends" has become the most popular game in their country, with an average of Millions of players log into this game’

‘Moreover,"League of Legends" has reduced the operation in the game compared to"Warcraft". Players only need to operate one hero, compete with other players, and overthrow local bases.’

‘By the way, the concept of heroes was also proposed by this game manufacturer in"Warcraft"’

‘This is a new type of game, MOBA (Multiplayer Online Battle Arena). '

The success of two games,"Warcraft" and"Minecraft", has obviously allowed Chen Xu and Fengyun Games to gain a lot of fans and players overseas.

And these players obviously have some knowledge about the brand-new game"League of Legends" through some channels.

………………

Soon it will be accompanied by the official launch of the"League of Legends" game.

Under the dedicated operation of Fengyun Games, some translated game videos and other information are also transmitted overseas in video mode.

This also allows some overseas players to quickly understand the unique gameplay of the game"League of Legends".

And compared to the complex operation of"Warcraft" itself, it has also won praise from a large number of players.

Although the gameplay mode of RTS overseas is more extensive than that in China.

But it doesn't mean that overseas players don't have cunning parties.

These players quickly felt the uniqueness and charm of MOBA in"League of Legends".

And there are intense discussions on community media such as game forums.

"As an RTS player, I have to say that the game"League of Legends" is really cool, with simple and clear gameplay. I finally don't have to operate those damn minions anymore, I just need to control my heroes!"

"Super rich game mechanics. I really like the hero named Draven. It is simply great. The only pity is that unlike"Warcraft", the PVE content in this game is to play against the computer."

"The excellent matching mechanism, especially the spectator system, is so convenient!"

"When I first heard about the new type of game, I thought it was just a publicity stunt, but I have to say that the game"League of Legends" is indeed very good. MOBA, well, I have to admit, I like this type of game!"

………………

Along with the launch of"League of Legends" on overseas platforms.

Just like the previous domestic market.

It soon became popular.

The data on the first day was not as high as it was in China.

This is normal, because Chen Xu's name is not as useful overseas as it is in China.

And when it comes to promoting this area, because it is a large overseas market, it is also difficult to carry out large-scale advertising like in China.

The daily active users on the first day were only about 1.1 million, but the retention the next day was very good.

It is similar to that in China, reaching a ratio of 70%.

At the same time, along with a promotion of Fengyun Games, there were also spontaneous recommendations from overseas players.

The number of players is also increasing, just like in the domestic market at the beginning.

《The overseas data of"League of Legends" is also growing at an incredible rate every day.

At the same time, MOBA, a brand new genre, is also slowly being accepted by players.

The industry received news about the overseas platform of"League of Legends", which was shocking and expected at the same time.

After all, if League of Legends is the most popular online game in China, basically no one can refute it.

Huge publicity and marketing, coupled with the unique gameplay of the game itself.

It directly gave it a terrible market share.

However, while major game manufacturers and designers are lamenting that"League of Legends" is too powerful, they are conducting in-depth research.

Chen Xu is also preparing to start the next strategic plan.