Game Development: I Built a Game Empire

Because"Soul Knight" itself is destined to not be a heavy-money game.

If a character in it sells for twenty, thirty or more, then the game is doomed to fail.

In terms of game content, there is nothing to complain about, because these themselves are new content.

But it gives players a feeling of unworthiness.

Because"Soul Knight" itself is positioned as a casual, light micro-Krypton game.

Why do most mobile games and web games generally have initial discounts and level gift packages of 6 yuan, or 10 to 30 yuan?

It is to create a worthwhile concept for players.

Coupled with the PVE gameplay of"Soul Knight", it lacks a way to show off.

This lowers the player's impulse to pay by another level.

Of course, there is a more important point, that is, Chen Xu did not want to become a fat man in one breath by relying on"Vitality Knight".

Because even if the payment system of"Soul Knight" is made to the extreme with the numerical curve, there will be no subsequent impact on word of mouth.

In fact, you can't make much money. The ceiling has already determined the height it can reach.

Judging from the previous record of"The King" with the highest monthly revenue of 9.2 billion,

《"Soul Knight" even makes the payment system as perfect as possible, and it is impossible to reach this number.

Because this is no longer an issue of operation and promotion, there is also a payment system issue, it is just a matter of game attributes.

《"King" is able to achieve a monthly revenue of nearly 10 billion, in addition to being backed by Penguin, a social giant.

In addition to its highly targeted marketing strategy.

The more important point is the characteristics of the game itself.

Before the King was born, its game name was Heroes of War.

During the same period within Penguin, different studios also developed several MOBA games.

Among them, King is not the most outstanding one, but is the most famous for another product called Quanmin Chaoshen.

But why is it that the National Super God, both a product of Penguin, is surpassed by the King even though it has the upper hand?

That is that the king himself has found the right path.

That is how to achieve the ultimate experience of human-computer interaction in MOBA games on mobile phones.

There are also social attributes that are very suitable for Penguin, and the game has a very low threshold to get started.

And after finally changing its name to King of Glory, he established his status as the No. 1 brother in one fell swoop.

It can be said that even the king is not a product of Penguin, but of other manufacturers.

As long as you have certain publicity and distribution capabilities, you can seize an early market and build your reputation before other manufacturers have reacted, and you can still succeed.

It's just that it can't reach the scale of dominating the world like under Penguin.

But there is no problem if you want to become a feudal lord on one side.

Of course, if it is a manufacturer with no background, it will be like Chen Xu's current situation, and it will still be targeted.

There is a high probability that it will end up being crushed.

Similarly, the game"Soul Knight", even if it is operated by Penguin, will not reach the height of the king.

This is the target group for which the game itself is developed, and the upper limit determined by the attributes of the game.

"Don’t worry,"Soul Knight" will definitely make money."Chen Xu looked at the students around him and said with a smile, but he didn't explain too much.

"Come on, senior! Fuck that wanderer Fang! We bought all the characters we could!"One of the students named Qin Yi shook his cell phone to cheer him up.

"That's right, senior,"Soul Knight" will definitely succeed!"Another student girl named Chen Qingzhu also waved her fist.

Chen Xu smiled:"Thank you everyone for your support. I will pay attention to the data related to"Vitality Knight" first."

"Come on, senior!"A few people wished Chen Xu again.

After saying goodbye to a few people, Chen Xu left the second floor and went to the first floor, where he went to Han Yue and the others to ask about the latest data.

Not only Chen Xu, but also many game media I am paying attention to the relevant data of the two games"Vitality Knight" and"City of Legends".

After all, there are no blockbuster games online recently, and Yu Zi Fang and Chen Xu's game are head-to-head, which is also a big hot spot.

If You Zifang wins, their media will have topics to write about; if Chen Xu wins, they will still have topics to write about. At one o'clock in the afternoon, Chen Xu opened his game editor, and Zhao Shan and the four others joined Chen Xu at this time. I'm looking at the latest background data.

Although they are all online on the official game platform, the data for the PC platform and the mobile platform are calculated separately.

One-hour data, the PC platform downloads are 7169, and the mobile platform downloads are 12306.

For the time being. There are no player ratings yet. Unlike ordinary channel platforms, if you want to evaluate games on the official platform, you need to play for 2 hours.

This is mainly a strategy for brushing up points on some games.

The download volume of the mobile platform is higher. One point is actually quite normal, including the fact that resources are indeed biased towards mobile platforms during promotion. And in terms of the content of the game, the lightly fragmented"Soul Knight" is more suitable for mobile platforms.