Game Development: I Built a Game Empire

"What is this expression?"Chen Xu couldn't help but laugh when he saw everyone's expressions of disbelief.

"Chen, Mr. Chen, we want to develop two Three Kingdoms games at the same time?"Zhao Shan said a little uncertainly.

Although it is a bit surprising to develop two games at the same time, it actually doesn't matter if you think about it carefully.

After all, the success of"Vitality Knight" has transformed Fengyun Games from the original small workshop. It has become a big workshop.

And it will also provide long-term profits in the future. In this case, two games will be developed continuously, even if the market response is not very good at that time.

It will not have much impact.

The only thing that makes Zhao Shan and the others feel I'm a little confused. Does Chen Xu mean to develop two Three Kingdoms games in a row?

You have to know why the masterpieces of major manufacturers, especially those of the same category, avoid releasing on the same schedule as each other.

It's because of avoidance The market is homogeneous.

Now that we have to develop two games with the theme of the Three Kingdoms, isn't this competing with ourselves?

Facing the confused looks of Zhao Shan and others, Chen Xu smiled:"Don't worry, I still have these things." Can you not know? These two are completely different types of games, and their profit methods are also different. You will know when the time comes."

"In addition, Han Yue, help me collect some information about Three Kingdoms games on the market."Chen Xu said to Han Yue next to him.

He already had an idea in his mind, but he still had to do some market research.

Hearing Chen Xu's words, Han Yue nodded quickly.

Zhao Shan and Chen Qingzhu looked eagerly. Looking at Chen Xu

"During this time, the two of you will mainly learn about the lives and personalities of the characters in the Three Kingdoms. You should also learn about some allusions to the Three Kingdoms. The art of the new game is more important."Chen Xu looked at the two people and said.

Although there is a memory potion, he will definitely get started personally.

But in one of the games to be developed, art is actually a big problem.

After hearing Chen Xu's words, Zhao Shan and Chen Qingzhu The two people's expressions immediately became serious.

Qin Yi, the other person responsible for the main plot design, couldn't help raising his hands and asked:"Mr. Chen, Mr. Chen, what about me? what I do? During this period of time, should I read all the books"Three Kingdoms" and"The Romance of the Three Kingdoms" to better write the game plot?"

The performance was very positive and the words were very sincere.

After listening, Chen Xu glanced at him:"Why are you looking at this? For the two Three Kingdoms games, I have no plans to add plots. You can just help me compile statistics and sort out the values ​​when the time comes."

No plot?

Qin Yi is stupid

"Could it be said to be a game similar to"Soul Knight"?"

Then he had some curiosity in his heart.

After all, there is no plot and only a general background. The one that impressed him most was"Vitality Knight".

It was this game that allowed him to join the Fengyun Game Group today. in

"Don't guess, you will know when the time comes."Chen Xu smiled and did not answer directly.

……………………

Fengyun Games currently operates only one product,"Vitality Knight", and it is only available on the official game platform.

As for"Under the Legend", it was developed before Chen Xu became a designer.

It can be logged in on all platforms, but it is free to download and play, and there are no in-app purchases.

So I just make a living.

At present,"Soul Knight" is based on feedback from Jincheng and Wang Yong's database.

Fengyun Games has 7 million Yuanqi players, but these players are easily lost.

Once they are no longer interested in"Soul Knight", then they will naturally not be users of Fengyun Games.

There is nothing that can be done about this, because Chen Xu's current foundation is too shallow, and there is only one"Vitality Knight" to support the scene.

So what Chen Xu wants to develop next is a game that can increase player stickiness.

At the same time, he has to take over the profit-making task from"Soul Knight".

Originally, Chen Xu was still thinking about which games were more suitable for the current situation.

But an official game committee event helped set a direction for him.

There are two games with the Three Kingdoms theme in the previous life that are suitable for the current situation.

《"Three Kingdoms" and"The Coast of the Land".

The former is a board game that draws on《BANG》The design concept has been adapted to the content of the Three Kingdoms. For example, the protagonists, loyal ministers, rebels, and traitors in the game correspond to the chiefs, deputy chiefs, traitors, and gangsters.

But at the same time compared to《BANG》As a gameplay,"Three Kingdoms Kill" has also made many novel improvements on its basis. For example, each Three Kingdoms general character owned by the player in the game has unique skills, as well as the effects of other basic cards and tips cards.

In addition to the skill effects of cards,"Three Kingdoms" has also made detailed changes to make them more consistent with the original ones.《BANG》become different.

As for the latter,"The Coast of the Land", it is a strategy national war game, but unlike ordinary strategy games, it is a free sandbox strategy game.

And the data of this game in the previous life is quite terrifying. The retention data on the second day after opening the server was as high as 48.5%, and the retention on the third day was 41.3%. This is already incredible retention for a mobile game.

Among them, the average user login payment rate is 8.5%, the average user payment exceeds 120 yuan, and the monthly payment revenue has reached 100 million yuan. The indicators of retained users and paying users have not shown reverse growth, which shows that the payment ratio of users has been steady. increase.

The result of such achievements is that even though it has been operating steadily for more than 4 years, this game can still have a monthly revenue of hundreds of millions, ranking at the top of major lists, and it can be called a money-attracting monster.

Therefore, Chen Xu also carefully considered the choice to produce these two games.

For a current popular game, these two games can be said to be quite suitable.