Game Development: I Built a Game Empire

Although under the call of the Game Committee’s travel activities, many Three Kingdoms games were released.

But in fact, there are not many that can truly be called high-quality products.

There are even fewer games that can make players or the industry pay attention and look forward to them.

However, Chen Xu's new work"The Coast of the Land" is obviously not included in this list.

After all,"Vitality Knight" and"Three Kingdoms" are enough for players to look forward to..

Therefore, after the launch of"The Shore of the Land", countless players immediately paid attention to it.

"It’s finally out!"

"I thought it would be a little longer!"

"Sure enough, it is an SLG type game. Is it the king's land in the world, and the king's ministers are on the shore of the land? This slogan is quite domineering!"

"Although there have been a lot of Three Kingdoms games recently, those are the fun ones. I don’t know what Chen Xu’s"The Coast of the Land" is like."

"There were rumors before that Chen Xu’s"Land of the Land" will be different from ordinary SLG games, but I don’t know what the difference is."

"To be honest, I haven’t played an interesting SLG game for a long time. When I saw it was free + in-app purchase, I was a little panicked."

"I'm still a little panicked, but the game produced by Chen Xu actually has a pretty good reputation, so I'll give it a try first."

"That’s right, it’s free to download anyway, give it a try, if it’s not fun you’ll probably stop playing it."

………………

In addition to players, there are also designers in the game industry who have been paying attention to"The Coast of the Land".

Among them is You Zifang.

There are almost two months left before the Game Committee’s official tour ends, and then the official selection will begin.

During this period, from the perspective of You Zifang, one of his main competitors is Chen Xu.

《"Three Kingdoms" is very good, but the success of the subsequent"Three Kingdoms: Shu Han" also gave him some confidence.

He was not without the strength to fight, but this"Land of the Land" made him a little confused.

Especially the marketing campaign that Chen Xu and Qi Fengyun Games created before this was even more shocking.

From being incomprehensible at the beginning to breaking the circle later, it even caused heated discussions in literary and historical circles.

Subsequently, it caused a discussion in Pan-Entertainment, which made the topic of"The Shore of the Land" continue to become more popular. This also made everyone realize that this was a targeted marketing method.

It can definitely be like a game in a textbook, or even pan-entertainment marketing.

Including movies, TV series, animations, etc., you can use this similar method.

But at the same time, this method is difficult to replicate.

The first is the compatibility with the product. If this kind of marketing is not consistent with the product, it may have the effect of getting twice the result with half the effort, which is thankless.

And can Chen Xu's"The Coast of the Land" achieve this?

As an SLG game, if it is the same as some previous SLG games, then this marketing may even become a laughing stock in the circle. Even if the previous effect is very good, but in the end there is not such a high harvest, then this marketing is a failure..

These are issues of great concern to the industry, including You Zifang.

Therefore, as soon as"Lituo Shore" was launched, You Zifang downloaded the game, preparing to experience it in depth, and then estimate its threat level.

The main platform is the mobile game platform, but it is also available on the PC platform. There is no difference in the data between the two.

The device used by You Zifang is a mobile phone. After downloading the game, click to enter.

The first is an interface of the game, with a magnificent background BGM. A soldier in armor is standing on the commanding platform with a long sword in his hand, and the cloak behind him is swinging in the wind.

Countless soldiers who were waiting in formation were divided into squares and stood neatly. The sky was covered with dark clouds, and a murderous aura rushed towards them.

After clicking to enter, the yellow sand rolled and countless cavalry charged forward. At the same time, the game's login interface also appeared in the center.

A very simple game opening, not very amazing, but it shows a feature of the entire game.

That is war, and the atmosphere at the beginning is created quite well.

After entering Fengyun Game's password, You Zifang officially started the game.

Like most games, the first thing that greets you is a simple opening animation.

But it's not that kind of CG animation, but it's shown in the mode of black and white comics.

‘The Han Dynasty collapsed, and the thirteen states were divided into separate kingdoms. They became princes here, and the land was drawn into a city.’

‘Looking at the 2.25 million square meters of fertile land on the sand table, they are all unowned land. The soldiers are just waiting for the clarion call to go out.’

‘Marching all the way, foreseeing the decisive victory of the strategist thousands of miles away, the general commanding thousands of cavalry’

‘The advisers who point out the country beside the throne, work with them to select talents and plan for the emperor's hegemony’

‘Seizing Guandu and fighting at Chibi, boundless flames of war raged all the way’

‘The imperial power has fallen by the wayside, undercurrents are surging, and forces from all sides have gathered here. They were friends at one time and enemies at another. Their merits and demerits will be commented by future generations.’

‘All the heroes came together to build up industry and strengthen the army. The attacks are endless, the battles are endless’

‘After going through all kinds of difficulties, they finally marched to Luoyang, where people from all directions fought fiercely for the sake of eternal supremacy.’

‘Luoyang changes its flag, the six kings are finished, the world is one, and the thirteen states are set ablaze by wildfires. The smoke of the battlefield will eventually disappear, but this war history will transcend all of this and become a poem in the gossip of fishermen and woodmen.’

‘Everything in the world is not the king's land, and the shores of the land are not the king's ministers. '

Like a comic strip, various scenes appear on the screen in which troops attack the city, dispatch troops, recruit good generals, and fight on the battlefield. Together with the emotional dubbing, it also makes people feel excited.

This opening animation can be skipped, but for the purpose of research, You Zifang watched it completely.

Then his brows wrinkled slightly.

It’s not because the opening animation is so amazing.

In fact, this is just a simple opening animation, which is excellent but not amazing.

But what You Zifang is concerned about is that this opening animation has already demonstrated the core gameplay of"Lituo Shore" to the players very well.

In other words, it is shown to those SLG enthusiasts and players.

He conquered the city, expanded the territory, occupied thirteen states, and finally sent troops to Luoyang to dominate the world.

Just a simple opening animation has already pointed out the core point of the game.

Looking at the mobile phone in his hand, You Zifang's expression slowly became serious.