Game Development: I Built a Game Empire

When"The Coast of the Land" reached the top of the new game bestseller list, many game designers were already surprised.

But now the potential of"The Shore of the Land" is obviously far more than that.

It directly entered the best-selling list of mobile games. The previous"Three Kingdoms" and"Vitality Knight" actually also entered the list.

But it didn't cause much of a sensation, because the explosive momentum at the beginning of"Three Kingdoms" and"Soul Knight" was there.

But what about"The Shore of the Earth"?

The start was tepid, even though Fengyun Games had done very good marketing at the beginning. It can even be said to be a pan-entertainment marketing that can be included in the textbooks.

But the early performance of"The Shore of the Earth" cannot be called good.

Many game designers who have simply paid attention to"The Coast of the Land" are completely confused. Only game designers like You Zifang have studied it in depth and even played it.

Only then did I realize that"The Shore of the Earth" has reached this position, which can be said to be worthy of its name, and this is not even its ultimate potential.

Just as they thought, Chen Xu continued to maintain the player community of"Le Tu Bin", including the"Historical Records" of each region, as well as special recording videos.

We even specially invited professors in this field to analyze a battle in the game.

《The popularity and flow of"The Coast of the Land" continues to rise.

After"The Coast of the Land" successfully ranked seventh on the mobile game bestseller list, its performance stunned all game designers and game media.

In the second week after reaching seventh place, a large-scale state battle began with an early server in the game.

Its ranking has also improved by leaps and bounds, and has reached the number one spot.

It directly makes all game manufacturers and game designers doubt their lives.

An SLG has reached the top spot without large-scale advertising?

Although soon in the new week, it fell again.

But it was only impacted by a buyout game that was launched on the same day.

On the third day,"Lituo Shore" once again reached the top position.

You must know that as an SLG game, it has an inherent flaw, that is, it is too difficult to get started.

And it’s too slow to heat up.

Take"Luteu Coast" as an example. When I first entered the game, the experience was really not that good.

Only after joining the alliance for about a week can you roughly understand the fun of playing the game.

It is not until intrastate melees and truly large-scale state wars that you can experience the fun of thousands of troops competing for the throne.

So generally speaking, SLG games may have good revenue, but it is difficult to have explosive revenue.

"The Coast of the Land" seems to break this framework.

And looking at the payment system in"The Shore of the Land", it doesn't seem to be very high.

However, the doubts of various game designers cannot stop the pace of"Lateo Shore".

It dominated the list for two consecutive weeks, and it was not until some other games launched some new activities and content that"The Coast of the Land" was surpassed from the list.

During this period,"The Coast of the Land" has not yet carried out any official recharge activities, as well as new content to drive players to earn money.

《What is the data of"The Coast of the Land"?

This is something that all game designers are curious about.

Chen Xu didn't hide anything in his words. He also needed the stimulation of this value to build momentum for a subsequent game committee award.

《"The Coast of the Land" has been online for one month, and so far the number of active users has exceeded 3.1 million. At the same time, Chen Xu also released a daily activity index chart.

It can be clearly seen that on the first day of its launch, the daily activeness of"Lateo Coast" was only 1.2 million. Although the retention on the first day was not as high as that of"Three Kingdoms", it was still as high as nearly 51%.

But the most important thing is the three-day retention, seven-day retention, and 15-day retention, which are even higher than those in"Three Kingdoms". This is the most terrifying.

Secondly, the payment rate of logged-in players is as high as 15.5%, ARPU: 157.11 (average user income), first-month revenue: 147 million, and the player score so far is still as high as 9.5 points.

After Chen Xu announced a relevant data of"The Coast of the Land" in great detail, this also shocked the entire gaming industry.

Different from the rapid development of mobile games in the previous world, in this world mobile terminals such as entertainment programs, short videos and extremely high network laying, there are still many entertainment methods on the mobile terminal as a diversion of mobile games.

This is still different from the previous life.

The first month’s sales of"The Coast of the Land" were enough to shock everyone.

"The first month’s turnover was RMB 147 million! Damn it, what kind of magical data is this!"

"This is not the most important thing. Don’t forget that the game"Land of the Land" was developed later, and the user data itself is still growing!"

"According to this trend, next month, won’t the revenue of"The Coast of the Land" be on the scale of 200 million?"

"Is the mobile game market that big? ?"

"It’s not that the mobile game market is too big, it’s that"Solo Beach" is too powerful. Do you think there are several games that can be as good as"Sotero Beach"?"

"I'm finally convinced, what the hell!"

A group of game designers in the industry are discussing the situation of the data of"The Shore of the Land".

Various media have also published articles one after another.

《A unique SLG game!》

《Night raids, counter-intuitive schemes, undercovers, pre-war messages, you will never imagine what these players can do!》

《A game without the plot of the Three Kingdoms, but it can show the charm of the Three Kingdoms better than any other Three Kingdoms game!》

《The sales volume in the first month of the launch exceeded 147 million. What is the charm of Leditu Coast? 》

There are various types of articles, some focus on game data, some focus on game reviews, and some focus on the gameplay of players in the game.

But no matter what, the data is here. Although"Lateo Shore" is an SLG game, its rising popularity has also attracted more people's attention.

And Chen Xu’s name has also entered the horizons of more players and game designers.

《"Under the Legend" has just begun to gain fame,"Soul Knight" has shown its talents, and"Three Kingdoms" has laid the foundation. But this"Land of the Land" is really famous all over the world, making major manufacturers and game designers pay attention to it. Chen Xu paid attention.

And"The Coast of the Land" has also become the object of research by most game designers and manufacturers.

A Three Kingdoms game without the plot of the Three Kingdoms, an SLG game that takes a different approach to publicity, and a mobile game that requires players to invest a lot of time and can also earn both word-of-mouth and profit.

These features are simply too tempting for major game manufacturers and game designers.