Game Development Mad God

The marketing of Burning Sky can be regarded as a model for the entire business community. It can even be said that Burning Sky is a completely different kind of game marketing.

Most other companies are marketing under the framework of advertising, that is, to expand the release of information channels as much as possible. At the same time of huge investment, the player feedback in exchange is actually not as high as expected. It can be said that traditional sales In the model, some public

The company spends hundreds of millions on advertising each year, but the revenue in exchange may not be as good as the advertising costs.

And Fentian did the opposite completely, and didn't care much about the marketing model of traditional advertising. It can even be said that Fentian invests very little in traditional advertising, and it is no different from none.

However, Burning's advertisements lie in Burning's quality and endless game concepts, as well as the player system. These are the places that deeply attract players. Any work will launch related things to attract players. This is Burning. Advertising strategy.

In terms of quality, this is the essence of Burning's advertisement.

Now the sales of Qiqie are very hot. In just three days, Qiqie has sold more than one million copies. In another one or two days, it is absolutely possible to break through the two million sales mark. of.

At this time, Lin Yanyou made a new decision on the issue of continuing sales.

In the parallel world, the most famous work of hacking and cutting is not the official orthodox work, and the script mods mentioned by Lin Yan at the beginning of the accident, such as "Pand's Prophecy", "The Legend of Calradia", and "The Heart of the Horseman" "These are so many scripts

Very famous in China.

Naturally, Lin Yan did not give up the function of inserting the script in the new game, but Lin Yan was already preparing for it.

It can be said that Lin Yan’s current release is only the most basic version of this work. In fact, Lin Yan is already developing the script. Under the same game mode, it shows different story backgrounds and the same potential. Operational.

It's just that some of these scripts are more focused on freedom, and there will be fewer plot tasks to respond to, allowing players to achieve most of the achievements in the game by themselves.

There are also some scripts that Lin Yan focuses more on the plot system, which can be said to be a story of a plot in the same world view.

These are all methods used by Lin Yan to collect money, but it has to be said that such a method allows players to be willing to be fooled. This is also Lin Yan's genius.

The most high-end method of fooling people is actually to make people clearly fooled but not feel that they have been fooled.

At this time, there were already a lot of scripts in Lin Yan's computer mailbox that had been written and handwritten by those networks, and these were all Lin Yan had already started preparing for a long time ago.

After all, Lin Yan wanted to replicate the classics of the parallel world in this world a long time ago, so he made a lot of preparations, and riding and cutting was a very important one.

As the most characteristic scripting system of Qiqiu, Lin Yan has no reason to ignore him.

There are now more than a hundred scripts in Lin Yan's mailbox, different types of scripts, different types of characters, and even stories with great contrast between each other.

All of these are not a problem. The biggest thing in the world of riding and cutting is the infinite compatibility with script stories. Lin Yan is confident to turn all these scripts into game stories that can be experienced in the game.

Why is the game so popular? Why are online games so popular now? Why are stand-alone games so popular now?

It is because in the current world, there are many people with various fantasies, but it is completely impossible to realize these fantasies in this world.

May I ask, is it possible for a person to kill the Quartet in this world? If this were true, he might have been shot long ago.

Is it possible for an ugly girl to be favored by the president? It is impossible unless a daydream.

In other words, the current game is actually an indirect means for people to complete daydreaming, and all kinds of impossible ways can be realized in the game.

Those who want to kill the Quartet can be invincible in the world of Crying Ghosts.

The ugly girl who wants to be spoiled by the president can indirectly realize her wish in the love training game.

I want to bring thousands of horses to defend my home and defend the country, and to drive out the Tartars in a world where they can ride and hack to complete my dreams easily.

This is what makes the game so attractive now, not the so-called ads.

And these scripts in Lin Yan's hands are for this purpose. Hundreds of scripts cover almost all kinds of classifications, war, fantasy, military, love...only you can't say that there is no such thing.

This is the cleverness of Lin Yan. Lin Yan knows deeply what these players really need, instead of blindly inserting advertisements all over the world.

Lin Yan remembered that there was a tomb-raising web game called What Notes in Parallel World. There were advertisements everywhere, including videos, novels, forums, and even idol dramas.

Although the game still looks good, the long-lasting screen has also aroused a lot of people's boredom. This is the fundamental reason why Lin Yan never played that game from start to finish.

Lin Yan will not be so stupid, so Lin Yan always seeks breakthroughs in quality and experience. Finding what players need is the best advertisement.

In fact, Lin Yan was very successful, otherwise Burning Heaven would not have the current achievements. Many people in this world have only seen the success of others, but have not seen the efforts of others. Wang Xiaosong, who wants to burn the sky by burning the sky, is such a person.

Wang Xiaosong only saw Lin Yan's work quality and experience ability, but never saw Lin Yan's blank spots in the market and exploration of player needs.

In this world, no one's success can be achieved for no reason, even if Lin Yan has the current game production artifact, it can be called the existence of BUG.

Lin Yan never simply copied the classics of the parallel world, but made drastic changes and fusions based on these classics of the parallel world. This is what Lin Yan truly excels.

Anyone knows how to use it, but can it really bring you success? This was obviously very difficult. Lin Yan didn't want to be a villain with doctrine, so Lin Yan would make a change.

Facts have also proved that these changes of Lin Yan are successful and cater to the market. Therefore, Lin Yan is the most legendary character in this market now, so Lin Yan is the most bare-handed character in this market.

And Lin Yan will definitely continue to write this legend.

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