Game Development Mad God
Vol 3 Chapter 5: 0 genius marketing, Xianxia condemns!
The urination of the OKX shareholders remains the same.
After this tossing about the incident where Jinxi killed himself with a gun, they felt that the image of the company might be affected, so they directly revealed various anecdotes about Jinxi before his death, proving that Jinxi actually had a history of mental illness and did everything he did before. It is caused by schizophrenia, so I can sell sympathy and pity.
They have nothing to note, the key lies in the comments on the official website of Burning Sky...
"Dayu Game is all about burning the sky!"
"People in the industry are here to support Boss Lin!"
"I hope that Lin Yan is safe. If necessary, Dongfang Huanqiu can help you as a security."
"There is no need to worry about the pressure of public opinion. I, Yao Xian, have a small face in the media, and I guarantee that the sales of "The Legend of Xian Xia" will not be affected by this shooting!"
In the past, the hidden game developers in the eastern game world have sprung up like bamboo shoots after a rain, and they have expressed a considerable degree of kindness to Lin Yan.
This did not match Lin Yan's original expectation.
In his thoughts, the original "Hero of Glory" is free. After all, the game mall is the big money maker, and the low price of a landmark game like "Cry Ghost" is a bit of going the way of others and leaving others nowhere. It means to go.
Originally, he was also ready to be enemies all over the world.
But today's developments are completely contrary to Lin Yan's expectations.
These big guys in the Eastern game world, not only did not unite to suppress him, but they also expressed appreciation, support, and promotion.
After a while, Lin Yan finally found the source of these changes!
All this is due to the meagerness of an industry game developer.
The first on the meager hot search list is "Golden Tin Gun Fight Lin Yan", and the second is "Genius Marketing! The biggest change in the game industry in a century".
The second meager, after clicking it, Lin Yan found that this was a monologue by an industry insider named "Shi Yuzhu".
"Burning Sky Company, Mr. Lin Yan used the three games "Heroes of Honor", "Cry Ghost" and "The Legend of Xian Xia" to prove to us what is called'genius marketing' and what is called a'virtuous circle'!"
"For so many years, discerning people know that the West has always felt that our East is a game desert, with a barren environment and poor consumption power. There is no value to learn from, and few foreign game companies are willing to invest in games with an oriental background. "
"They believe that the game soil of the Eastern Land is extremely poor, and there is little potential for it."
"And Lin Yan personally changed all this!"
"Although he is a competitor, I have to admit that he is a respectable person!"
"It was he who let us and the world see the game consumption potential of the people of the East!"
"The games we made in the past could not sell, not because the Orientals were stingy and stingy, but because the quality of our games was not good! More importantly, because our threshold is too high for ordinary people!"
"The marketing strategy of the three games "Heroes of Glory", "Cry Ghost" and "The Legend of Xian Xia" has allowed me to see the future of the Eastern game industry!"
"To put it bluntly, any game development company, as long as the quality of the work is not too bad, follow this routine and the established trajectory of Mr. Lin Yan, it will definitely make a profit without losing it!"
"Share a few keywords..."
"Free mobile game, shopping mall! Low-priced stand-alone player, two-stage plot and in-app purchase store, global ladder arena! Cheap stand-alone player, digital version, collector's edition guide, limited edition accessories, out-of-print figure, separate and integrated sales!"
"This is the end of the story. Smart people can get through at all. For those who don't understand, I won't explain too much! Here I can only tell you that Mr. Lin Yan and Burning Game Company have opened up an extremely broad and promising future for us. Broad Avenue!"
"As the saying goes, "The blue ray on the road, the mountains and the forest", everything is difficult at the beginning, the most difficult and most difficult first step of the Eastern game, Mr. Lin has already gone out for us!"
"On this road, how far you can go, everyone... depends on your ability!"
"I know that these words will offend many people and affect their plans to make a fortune in silence. But...for the future of Dongfang Games, I will give it up!"
"Why, the world has not had an Oriental background for many years, and the sales volume has swept the world's 3A palace-level games?"
"Why, foreign industry giants often make games with Jiapan and Chaoyue country backgrounds, and completely ignore the Eastern market?"
"The answers to these questions should be in your hearts."
Shi Yuzhu is a small well-known game developer in the industry. Over the years, he has made many popular and profitable games.
His speech in this field is quite influential.
After this meager, the entire Oriental game development field began to change silently.
A reform of the game industry was carried out silently like a spring rain.
Many game companies have changed their minds. They have lowered the threshold for players to access games, but they have used various forms to increase the gaming investment of high-end consumers.
In this way, not only let more civilian players experience the fun of the game, but also earn more than before, and local tyrant players also get a better gaming experience.
As for the total game revenue, it is not the same as in previous years.
Three wins.
...
After the questionnaire survey was over, the police did not embarrass Lin Yan too much.
In addition, Digoli and Liu Feier came forward as security guards, and after the procedures were completed, the police put him back directly.
Only his own fingerprints were on Jin Xi's gun. In broad daylight and in full view, Lin Yan was separated from him by such a long distance, and there were all witnesses.
In other words, he died in vain.
After returning to the Blackstone Apartment, Lin Yan focused on "The Legend of Xian Xia".
Its sales are as strong as ever, and it can bring millions of net income to Lin Yan every day. Looking at this momentum, as long as the follow-up publicity work is done well, the income can be maintained for a long time.
Lin Yan opened the Xianxia review area and found that it had been completely occupied by the players' "condemnation" posts...,....
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