game dynasty

Chapter 106 Strategic Shift

The National Day had just passed, and Ai Tong, together with the cameraman that day, joined the newly established and renamed Media Department. The Propaganda Department always reminds people of state machinery or student unions...

Except for the first day of establishment, when the big bosses of You gathered in this new department where beautiful women gathered, Liu Xiang was not concerned about how to carry out work in the future. [] No. 1 of You has always only proposed planning.

projects and suggestions, and of course there are people who worry about their implementation. What's more, even if Liu Xiang wants to worry about this, he is unable to do so. The distance between Liu Xiang and traditional media is two parallel lines that will never intersect.

However, at the first meeting of the Media Department, Liu Xiang made a very serious point of view: no one is allowed to use any so-called unspoken rules to conduct business. Likewise, no one is allowed to create unwritten rules.

This sentence made the members of the new department stunned for a moment, and then they all applauded for several minutes! Especially Ai Tong and the sisters who joined the new department with Ai Tong, beautiful and capable girls.

She is a strong woman who does not bow to unspoken rules.

…

After finishing all these things, Liu Xiang could finally sit down and conduct market analysis.

One thing that needs to be explained is that as the power of the game gradually increases, Liu Xiang feels increasingly inadequate.

Quite simply, the butterfly effect has become larger and larger in the fields Liu Xiang is involved in, and it is increasingly beyond Liu Xiang's control.

For example, now, although you are still the leader in the entire country's game industry and have a market share of more than 50%, Liu Xiang knows that these are mainly based on agent games. However, too many

Uncertainty factors make Liu Xiang full of worries about the future

For example, Liu Xiang has always believed that the market share of Elf in the latest quarter has reached 53% of the entire market! However, for several games, Miracle has the lowest market share, barely reaching the market share of 53%.

9 This means that China’s road to originality is still full of ups and downs.

Yi's Genie and the 72% occupied by Westward Journey Online 2 have also made Yi become the most successful operator after Youyou. Although compared to You's share, Yi's proportion is somewhat unsatisfactory, but compared to

Compared to other half-dead games, under the aura of You, Yi's achievements are enough to be proud of.

What's more, during the National Day period, Yi represented another game called "Tiansha" and it was scheduled to be released for public testing in March 2003. Liu Xiang clearly remembered that "Tiansha" was operated by a Beijing-based company called Hua Huitong.

agency.

In addition, 9 represented "Pao Pao Tang", Huayi represented "Knight" which was supposed to be represented by sohu, and sohu represented "Magic Sword" which was originally represented by Tianren Interactive, and an operating company called Tianluo came out of the blue.

Represented "ro"...

These situations that completely conflict with Liu Xiang's memory all indicate a problem, that is, the butterfly effect.

Rubbing his brows, Liu Xiang had a headache because he had scheduled the test schedule for March next year. If I remember correctly, Kingsoft will also release the promotion of "Swordsman Love OL" with great fanfare, right?

None of the above games were ordinary in those eras that I remember. If the operation methods were changed, any one of them would be very likely to become a hit.

More importantly, the anti-cheating and player-first behavioral standards established by You International over the past year have affected these subsequent companies. Even Youlong Online, which has always treated players like grass, has also treated Jin Hesan.

The attitude of the players has changed slightly...

It can be said that the line and philosophy that Liu Xiang has always insisted on have been gradually accepted and recognized by operators. If you want to beat the game or get a share of the game market, you must work hard on service and game attitude, otherwise... hum.

!

This is a good thing for players, and it seems to be getting closer to Liu Xiang's goal. However... the impact on the game is getting bigger and bigger.

Especially when some games with popular elements were put forward for testing by agents who had mastered the game operation methods one after another, Liu Xiang felt not only pressure, but also pressure.

…

Liu Xiang was about to go upstairs to the development department. He just stood up but shook his head and sat down. He picked up the phone and connected Xi Xiaoding's landline.

"Xiao Ding? How is Meteor?"

"Ah, why did Mr. Liu remember to care about the engine? Don't worry, Tom happens to be drinking coffee at my place." Xi Xiaoding replied jokingly, "Do you want him to tell you directly or should I convey it to you?"

Tom was drinking coffee at Xi Xiaoding's place? Liu Xiang smiled sarcastically and originally thought he would ask Xi Xiaoding from the side, but this time it was better because the real owner was just present.

"Forget it, you should convey it to me so as not to put pressure on Tom."

"Oh, I'm sorry, I pressed the speaker phone button, Tom, let Mr. Liu talk about the situation."

Unexpectedly, Xi Xiaoding actually used this trick, which made Liu Xiangpo dumbfounded.

On the other end of the phone, Tom's shy voice rang.

"Liu, now our engine department is going to be divided into two groups. One group is improving according to the original ideas and striving to complete game production next year. And in the other group, I am discussing with Xiao Ding and preparing to make some improvements to the engine.

Slightly modified to adapt to the new game planned by their team."

"Oh, do we still need to allocate personnel?"

"It's not necessary for the time being. According to the plan, in the later stage, that is, probably next year, we may encounter some problems with the mechanical model. After all, we are not expert in the war system."

It's the war system again! Liu Xiang frowned. It's really hard to get Ximu Mu in the future...

"I'll find a solution for you next year. Are there any other difficulties?"

"That's it." Tom seemed relieved and his tone became cheerful.

Liu Xiang thought for a while and couldn't help but ask, "Then... can you give me an accurate time? Well, I mean the time when it can be put on the market."

Hearing that Liu Xiang, who had never urged the engine team before, actually asked when the engine would be completed today... not only Tom, but also Xi Xiaoding next to him couldn't help being surprised.

Before Tom could answer, Xi Xiaoding came to the phone, and his tone had completely lost the joking tone at the beginning: "Say, Lao Liu, what's the emergency? Why did you suddenly think of asking about the engine?"

"Haha, it's nothing, just asking." Liu Xiang answered with a smile on the phone.

But Xi Xiaoding would definitely not think so. But because Tom was there, Xi Xiaoding also gave up questioning.

"Liu, if you are not responsible, the engine can be used to make games now. But I think our engine must be the best! To meet this point, it will have to be at least April next year." After a pause.

, Tom clenched his fists with some pride, "Our engine will definitely shine at next year's e3!"

…

Although Xi Xiaoding heard Liu Xiang laughing and nodding on the phone, he was still a little worried. After saying goodbye to Tom, Xi Xiaoding rushed down to the sixth floor.

"Is there any trouble?" Xi Xiaoding sat down on the desk and looked directly at Liu Xiang and asked seriously.

"Well, to be precise, there is no current trouble." Liu Xiang raised his head and smiled, "What's wrong?"

"Go, you never asked about the engine, why did you suddenly ask today?" Xi Xiaoding smiled disdainfully, "Don't treat everyone as a fool, okay? Mr. Liu."

Xi Xiaoding's sincere face made Liu Xiang's heart skip a beat.

Xi Xiaoding, a person who had no connection with him at first, has now become one of Liu Xiang's most important friends after being accidentally tied to a chariot upriver.

Liu Xiang will not hide anything from his friends.

"Frankly, if you continue like this, the advantage will slowly disappear."

"Although our main games still occupy the vast majority of the domestic market, don't forget that the success of any game has its historical reasons. Once the appropriate conditions are met, it is natural that other games can take our place.

of."

"You mean, we must have our own game, and this game is absolutely forward-looking?" Xi Xiaoding thought for a moment, his eyes lit up, "Or do you want to open up new areas?"

"Yes!" Liu Xiang stood up, "We just want to open up new areas!"

"When everyone is flocking to the gaming market, why do we still want to be criticized? No one can shake the reputation and status of gaming in the gaming industry. Even if there are later companies that can surpass us in performance, but what we do

However, the business philosophy and operating methods cannot be surpassed by these companies. This is the status of the founder!"

"So are you ready to enter the stand-alone market now? Or?"

"So I want to ask about the engine." Liu Xiang clenched his fists and smiled, "Single-player, console, e-sports, anything related to games, we will kick off in 2003!"

"When the war in the domestic market was raging, no one knew that we had already set our sights on overseas markets!" Liu Xiang's eyes turned outward and his voice became leisurely, "This is also one of our dreams."

…

Liu Xiang was right. Just when he decided to fully expand the gaming battlefield, successive operators entered the domestic gaming market one after another.

Among them, the operating company established by FireWire called "Tianluo" showed the most intense performance.