Game Entertainment Empire

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This time about the World Boss event, it can be said that "Xingyun Game: GO" has gained a lot of popularity, not only in China, but also on a global scale.

Although there are still many areas where base stations are not rolled out and various problems with local network operators, there is no way to experience this kind of game that is very demanding on the network.

But it didn't have any effect on the popularity of the game. Even when these players complained about various things online, it made the game more popular.

The major video sites at home and abroad, the game area has basically been slaughtered by the game "Xingyun Game: GO", not only the game area, but also the living area and even the ghost animal area. These are not much related to games. The relationship partitions are full of content related to "Nebula Game: GO".

And these contents are the best publicity for the game. A hot game can become hotter and hotter during a period of time when the popularity has not faded.

This is also the characteristic of most phenomenal games. People around me are discussing and playing, so I will also play it. This is the psychology of more new players.

And the interest of this batch of new players is not always there. When they didn't play it before, a phenomenal game, various advertisements and players were discussing it, so that they followed suit.

But when these players go to play, and after playing for a while, they will naturally abandon it if they lose interest.

At this time, the popularity of the original game began to decline slowly, relying on the subsequent operation ability of the game.

How to better solve this element, Yang Chen and his team also made some actions on the social elements of "Nebula Game: GO".

Another point is the development of extension products.

The VR platform, PC platform, Switch platform, and the mobile game platform will launch Pokémon-related games one after another, and the data will be shared with the account data in "Nebula Games: GO".

For example, if a player owns a mythical beast in Nebula Game: GO, players in these games will also have a mythical beast.

In these games, players can also choose to trade Pokémon with other players.

Pokémon are everywhere.

But one thing is also very, very important,

That's what balance is about.

For example, in this data sharing mode, will it cause the rarity of Pokémon to depreciate?

This is a very fatal point.

One of the best examples is Yang Chen's old rival Net Dragon.

Regarding the AR glasses of Nebula Games and "Nebula Games: GO", the three major camps represented by NetDragon have no voice, and the most important point is NetDragon.

One of its war strategy sandbox games has encountered a serious player crisis.

After several years of operation, its revenue has accounted for 17% of NetDragon's game field. This is a terrifying statistic, and it is also one of NetDragon's rare and well-received games.

However, in the latest update, I don’t know whether the operation team’s head was pumped, or NetDragon’s KPI pressure was too great, and it created a krypton gold point similar to a weapon system, which instantly collapsed the entire player.

It's not that the game's gameplay has completely collapsed numerically. In fact, this type of update will basically have internal numerical tests. Unless there is no test, the balance can still be controlled.

But the key is that the player's investment chain has collapsed.

For ordinary players, even if they were monthly fee players, or even a prostitute, as long as they are willing to live, add a bit of shit luck, and choose the right boss, this game can still be played.

But with the emergence of the new system, the most direct point is that it is difficult for this part of the players to continue playing.

Of course, to put it bluntly, for most game manufacturers, especially for games with a free threshold, the loss of this part of players will mainly affect the later stage, and there will be no problems in the short term.

But the key point is that for the existing players, his original lineup was 10,000 Krypton, and subsequent newcomers can reach his level with only 3,000 Krypton. This is the most critical issue.

Free prostitution players, small krypton players, and krypton gold bosses are actually a perfect cycle for most games that are purchased for free on the main body, and the game will decline if any link is missing.

Game manufacturers need Krypton gold bosses to support them. Krypton gold bosses need small krypton players and free prostitutes to bully him. Small krypton players need to experience the content of the game to bully free prostitutes. Manufacturers can release some benefits so that they can continue to play smoothly, such as advancing the plot.

But for "Nebula Game: GO", in fact, there is no need to consider as much as ordinary game manufacturers.

Guarantee some basic interests of krypton gold players, but at the same time take care of the basic game experience of ordinary players.

As for the kryptonite boss?

I'm a little sorry, this game wants to re-krypton, you have no place to krypton.

But this is not an easy task, so this IP chain plan is currently only a project of Tamagotchi.

Little by little, all the projects were established in one go. Yang Chen felt that even if the team of Xingyun Games was considered the top in the industry, there was no way to adjust it.

……………………

During this period, some AR glasses manufacturers and third-party game manufacturers also launched some AR games similar to "Nebula Games: GO".

However, these games basically did not cause much waves, that is, they attracted the attention of players when they were just launched.

As for the reason, it is not that complicated, because other manufacturers simply do not have this basic condition of Nebula games.

As for the content of the gameplay, "Nebula Game: GO" seems to be novel, but there is nothing too outstanding, and game manufacturers with a little bit of technology can completely copy it.

But the gameplay can be copied, and there is no way to transfer the IP and players of Nebula Games.

Needless to say about the IP, I dare not say all of them, but the vast majority of players are familiar with the various games under Nebula Games, and various IP characters are born with a large number of fans. The original characters of other game manufacturers want to compare with them. It's a fantasy.

The second is that Nebula Games is the first to eat crabs, and other manufacturers in this world basically launch games for the sake of popularity, but the key is that the popularity of "Nebula Games: GO" is at its highest right now.

And this type of game is a game that is very heavy on players. "Nebula Game: GO" is a world boss event, not to mention the global scope, it is just a stronghold of a city, with dozens or hundreds of players participating, plus When strolling in the park, you can see players who are also playing "Nebula Games: GO", and the screens are also shared. What rare Pokémon you have caught, other players can also see, but what about these AR games?

Put on glasses and go out to play stand-alone by yourself? The number of such strong social games is small, but it has the effect of persuading them to quit.

This creates a very embarrassing situation. It was launched at this time to gain popularity, but "Nebula Game: GO" is in full swing at this time, and ordinary players don't like you at all.

And when the heat fades, why are they launching similar games?

In this case, these AR games did not pose any threat to Xingyun games at all.

In addition to the operation of the Nebula game itself for the player community, it can be said that the current players of the game "Nebula Game: GO" have gradually begun to form a social circle, and when this step is firmly completed, it can be said that "Nebula Game: GO": GO" is a game that is basically stable. Even if the popularity fades, as long as they don't make any official cerebral palsy operations, the popularity of this game can be maintained for many years.

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