Game Entertainment Empire

In the conference room, Yang Chen briefly talked about the news that they were directly invited to participate in the 'China Games Exhibition'.

"This is a good stage, such as promoting our "Biochemical Survival" and "Resident Evil 2"." Xu Yu, who also participated in the meeting, gave a strategic suggestion.

"It's only about a month before the exhibition, and the project team of "Biochemical Survival" is still groping, at least half a month in advance, there may not be enough time." Yang Chen shook his head and said.

"Yeah, I might not even be able to get the demo version out." Wang Ye and the others said quickly.

The time is too tight. Although the "Biochemical Survival" project is already under development, including the demo version of a1, it is just an internal demonstration. It is impossible to use that kind of thing to participate in the exhibition.

People who don't know think this is a skin-changing game between "Escape" and "Resident Evil".

Even if they don’t count the rest days, they only have two or three weeks. Even if they have found an outsourced team in such a short time, and they work 12 hours a day, it feels a bit mysterious.

After all, it’s not just about making the game, but also fixing bugs, and “Biochemical Survival” itself is a multiplayer game. If you want to show the real gameplay, you need the function development of the server. Row.

As for the sequel to "Resident Evil", it is even more nonsense. There is no project at all, and the corresponding gdd has not been taken out. The whole team is still polishing and sorting out some content in "Resident Evil".

Listening to everyone's words, Xu Yu smiled and shook his head: "There is no way to get the demo version out, but it's alright to edit out trailers and promotional videos."

"There is no way to bake a real pie right away, but we can draw a pie for the players, at least let the players know that there is this game." Xu Yu looked at the people in the R\u0026D department and sighed with some hatred Its indisputable.

Heat builds up!

Hot traffic is money!

You develop games without saying a word, and then players don't know what games you have developed, and you will promote them later. Do you know how much it will cost?

During this time, he has been busy with other things, such as other monetization ideas for game IP traffic.

Before he proposed to take the mobile game route,

The introduction of "The Binding of Isaac" and "Octopian Traveler" to mobile games with in-app purchases was rejected by Yang Chen, but these are valuable assets of the company.

They are all well-known, so it's impossible to just put them here and ignore them, right?

This method is to throw gold ingots into the soil!

As a professional manager, his duty is to make Nebula bigger and stronger and make it more profitable. This is related to his resume and also to his interests. After all, his contract includes the company's revenue and dividends. .

Even if it is to take the word-of-mouth route and not take the route of making money by raising players like pigs, it would be a waste to put these IPs here.

Not to mention the rest, transplanting the game to the mobile platform in its original form, with other game platforms, is also a way to make money, and it is not a bad thing for players.

The sequel plan of "Resident Evil", as well as the new game "Biochemical Survival", what a gimmick, what a hot topic.

As a result, these people have been developing silently for more than half a month. If he hadn't reviewed the work report on a monthly basis, he would not have known that he was busy with other things.

Otherwise, on the day the game was established, he would have tried to promote the game.

As for the game finally developed Waterloo is not fun?

What about trouble?

A game of this production scale may not be promoted when it is released later?

The quality of the game is placed here, and the good and bad follow-up are all to be promoted, so why don’t you want to operate and promote it from the beginning, so that the game will always appear in the eyes of players?

"Mr. Yang, when you post on Weibo, you can pretend to accidentally photograph a computer monitor, and then accidentally reveal the name of the new game on the computer monitor."

"Follow up, through some daily photos, let players find out that we are developing new games, and secretly launch an official website, and then shoot some trailers that we can't understand ourselves, to arouse players' curiosity."

As Xu Yu, who used to be in the entertainment industry, he already had a draft in his mind about the publicity plan. After a little thought and combined with the current strength of Nebula, he quickly formulated a relatively complete set of strategic plans for drawing big cakes.

Listening to Xu Yu's words, everyone was stunned, and Wang Yaliang, who had been paddling and making soy sauce beside him, heard these familiar words, and suddenly thought of something strange and glanced at Yang Chen, who was listening with great interest, and Xu who was explaining the propaganda plan in detail. Yu.

Why does this operation feel a bit familiar?

…………

As a game producer, the biggest difference between Yang Chen and the rest of the industry should be the number of players and fans.

For game producers, usually everyone's impression should be the kind of behind-the-scenes workers.

Such as plain shirts, ordinary black-rimmed glasses, sparse hairlines, and a belly that sits at a desk for a long time.

But Yang Chen was different. He had the advantage of age and he would exercise regularly, and he followed Xu Yu's strategic plan after joining Nebula.

Yang Chen, who appeared in front of the public players, is always handsome compared to other people in the industry. In the summer, he wears a plaid shirt and sunglasses, as well as a special release.

The winter coat and decorative eyes, if you don't say that he is a game producer, you will probably regard him as a star.

Therefore, when the official blog of his peers is basically only about 100,000, and it is already awesome to hold 300,000 to 400,000, Yang Chen's fan value has already exceeded one million.

Especially when the news about Yang Chen's VR proposal came out some time ago, it made Yang Chen's attention rise a lot again.

And compared with other game producers who often don't post a message for a week or two, after Yang Chen's official blog is handed over to Wang Yaliang, he can post an official blog for almost everything.

At the same time, most of the cases must be photos of two people appearing together. As for Gangdan?

When I grow up, I can't hold it anymore. I can't hold the steel egg like before and send out beautiful photos.

"Afternoon tea, coffee with fried chicken, would you like to know?"

Despite choosing a special angle, the picture in the monitor that determines the corner of the photo can be looming.

Yang Chen logged on to his official blog and updated a message.

"Isn't this way of advertising too obvious?" Yang Chen looked at Wang Yaliang next to him and said to the crowd.

"Mr. Yang, we didn't advertise, we just shared the afternoon tea benefits of Nebula Games. Game news or something was accidentally leaked. By the way, when there are more messages later, President Yang, please remember to delete this official blog. Drop it, this will more arouse the curiosity and attention of the players." Xu Yu said when he thought of something.

"As for it's not obvious, don't worry about it. If the players find out again, we have a special navy registered trumpet to reveal." Xu Yu showed a very devilish smile.

Hearing Xu Yu's words, Yang Chen was stunned.

That's it!

In comparison, I feel that I taught Wang Yaliang the strategies to deal with the players in the past, don't ask anything, just do it.

This method feels a bit low-level!

( = )